scholarly journals Impacts of Gratifications on Consumers’ Emotions and Continuance Use Intention: An Empirical Study of Weibo in China

2018 ◽  
Vol 10 (9) ◽  
pp. 3162 ◽  
Author(s):  
Ives Gogan ◽  
Ziqiong Zhang ◽  
Elizabeth Matemba
Keyword(s):  
User Satisfaction ◽  
Uses And Gratifications ◽  
Theoretical Background ◽  
Emotional States ◽  
Continuance Intention ◽  
Uses And Gratifications Theory ◽  
Emotional Commitment ◽  
Use Of Social Media ◽  
Individual Use

Recently, several studies on information systems have applied the Uses and Gratifications theory to investigate individual use of social media, and have reported the role of different gratifications in predicting users’ behaviors. However, no attention was given to the influence of these gratifications on users’ emotional states (satisfaction and emotional commitment). To address this research gap, the current study integrates the Uses and Gratifications theory and the Stimulus-Organism-Response theory to provide a theoretical background for the impacts of gratification on consumers’ emotional states and continuance use intention. The study has proposed a theoretical model that was tested on data collected from 252 Sina Weibo users in China. The results revealed that social gratification is the most important factor influencing users’ satisfaction and emotional commitment. In addition, we report the roles that user satisfaction and emotional state provide in predicting users’ continuance intention. The theoretical and practical implications of the proposed theory are also discussed.

scholarly journals Examining Social Commerce Intentions Through the Uses and Gratifications Theory

2021 ◽  
pp. 1203-1232
Author(s):  
Gokhan Aydin
Keyword(s):  
Social Media ◽  
Uses And Gratifications ◽  
Information Access ◽  
Survey Study ◽  
Purchase Decisions ◽  
Social Commerce ◽  
Uses And Gratifications Theory ◽  
Proposed Model ◽  
Networking Technologies ◽  
Use Of Social Media

Changes in consumer behavior enabled by social networking technologies is leading to a transformation in e-commerce. Consumers' use of social media sites and relevant technologies for different aspects of shopping has become an issue of utmost concern to retailers and related businesses. Adopting a uses and gratifications theory (UGT) perspective, the article aims to demonstrate motives of users utilizing social media in their purchase decisions. Drawing from digital marketing and e-commerce literature, relevant uses and gratifications for social commerce (s-commerce) were chosen as information access, escape, entertainment, passing time, cool and new trends, and socialization. The proposed model was analyzed and tested via OLS regression and ANOVA analysis using the data collected from a survey study on 361 subjects in Turkey. Information access, relaxing entertainment, and socialization motives emerged as significant antecedents of s-commerce intentions. No significant effect of demographics on social commerce intentions were observed in the analysis.

Examining the impact of relational benefits on continuance intention of PBS services: mediating roles of user satisfaction and engagement

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Pinaki Nandan Pattnaik ◽  
Mahendra Kumar Shukla
Keyword(s):  
User Satisfaction ◽  
Health And Safety ◽  
Reliability And Validity ◽  
Sampling Technique ◽  
Continuance Intention ◽  
Content Type ◽  
Mediating Role ◽  
Relational Benefits ◽  
The Impact

PurposeThe purpose of this study is to examine the dimensionality of relational benefits in public bike sharing (PBS) and explore the mediating role of user satisfaction and engagement on the linkage between relational benefits and continuance intention.Design/methodology/approachThis study used a mixed method approach. Data were collected using convenience sampling technique from 411 users of PBS in Bhubaneswar, India. In the first part of the study, in-depth interviews were conducted to identify a set of relational benefits for scale development. In the second part, CB-SEM was used to establish the reliability and validity of the scale and test the hypotheses linking relational benefits with user satisfaction, engagement and continuance intention.FindingsThe analysis suggests that relational benefit is a second order construct having five distinct yet related dimensions namely economic, convenience, environmental, identity related and health and safety benefits. Also, the impact of relational benefits on continuance intention is positively and significantly mediated through user satisfaction and engagement.Research limitations/implicationsThis study is conducted in only one Indian city and is limited to PBS, which, is one of the elements of green transportation and does not cover other modes of transportation. Therefore, generalization of findings beyond this region and the mode of transportation should be done with caution.Originality/valueThis study contributes to the extant management literature by examining the mediating role of user satisfaction and engagement on the linkage between relational benefits and continuance intention which is an unexplored area of research. The study adds to existing knowledge by exploring the dimensionality of relational benefits in PBS context.

scholarly journals The Uses and Gratifications Theory, Subjective Norm, and Gender in Influencing Students’ Continuance Participation Intention in LinkedIn

2018 ◽  
Vol 9 (3) ◽  
pp. 207-217
Author(s):  
Reiza Bani Paftalika ◽  
Arga Hananto
Keyword(s):  
Information Seeking ◽  
Uses And Gratifications ◽  
Sampling Technique ◽  
Subjective Norm ◽  
Female Students ◽  
Male Students ◽  
Uses And Gratifications Theory ◽  
Self Discovery ◽  
Entertainment Value

This research investigated how subjective norm and motives from Uses and Gratifications Theory (UGT) affected continuance participation intention. In addition, this research examined the role of gender as a moderating variable in the relationship. A moderated regression analysis was conducted on a sample of 246 respondents selected by purposive sampling technique. The result indicates that subjective norm, all uses, and gratifications motives in the model (information seeking, self-discovery, maintaining interpersonal connectivity, social enhancement, and entertainment value) affect continuance participation intention of female students. For male students, information seeking does not significantly affect continuance participation intention. Subjective norm affects male students more strongly than female students. Then, information seeking affects female students more than male students. This research adds more insights into the literature on continuance participation intention, particularly on the role of gender.

The effects of gratifications, flow and satisfaction on the usage of livestreaming services

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Chin Lung Hsu ◽  
Judy Chuan-Chuan Lin
Keyword(s):  
Uses And Gratifications ◽  
Flow Theory ◽  
The Body ◽  
Continuance Intention ◽  
Uses And Gratifications Theory ◽  
Content Type ◽  
Body Of Knowledge ◽  
Proposed Model ◽  
Intention To Continue ◽  
The Impact

PurposeThis study combines uses and gratifications theory and flow theory to create an integrated model that predicts continuance intention to use and satisfaction with livestreaming services.Design/methodology/approachThe proposed model was empirically evaluated using survey data collected from 304 users about their perceptions of livestream services.FindingsThe results indicate that gratifications such as entertainment, informativeness and sociability were all positively related to satisfaction. The authors find that flow mediates the impact of interactivity and telepresence on satisfaction. Notably, sociability gratification and satisfaction had a significant impact on a user's intention to continue to use livestreaming services and accounted for 77% of the variance.Originality/valueThe study adds to the body of knowledge by demonstrating the uses and gratifications theory and flow theory in live stream services. In addition, the findings may provide useful insights for live stream services streamers and marketers.

Motivating issues affecting students’ use of social media sites in Ghanaian tertiary institutions

2018 ◽  
Vol 36 (1) ◽  
pp. 167-179
Author(s):  
Nasir Koranteng Asiedu ◽  
Edwin Ellis Badu
Keyword(s):  
Social Media ◽  
Social Engagement ◽  
Survey Methodology ◽  
Uses And Gratifications ◽  
Uses And Gratifications Theory ◽  
Content Type ◽  
Tertiary Institutions ◽  
Kwame Nkrumah ◽  
Use Of Social Media ◽  
Major Factors

Purpose Social media usage has become popular among the youth. The popularity and acceptance of this tool by the youth in large numbers make it necessary to find out more about the reasons why the youth are so interested in social media sites and as a result rely so much on it in every social engagement irrespective of the dangers or demerits it poses. The paper aims to discuss these issues. Design/methodology/approach With the adoption of survey methodology, this paper randomly selected 204 students majoring in sociology from University of Ghana and Kwame Nkrumah University of Science and Technology to participate in the study. Findings Using the uses and gratifications theory, this study identified the following: WhatsApp was found to be the most widely used social media tool in both institutions; chatting and keeping in touch with loved ones and maintaining distant relationships are the major factors that motivate students in both institutions to use social media sites. The results further indicated that students are highly influenced by social media sites and, therefore, this has become their main medium of communication within and outside campus. Practical implications Social media, one way or the other is controlling the world and everything in it. The exposure of students to this tool requires the taking of certain relevant measures to direct the focus of its usage in tertiary institutions. It is against this background that this paper strongly recommended its integration into the academic system and the enshrinement of social media policies in the handbook of university students in Ghana. Originality/value This paper adds to existing literature on students frequent use of social media and confirms the assumptions of the uses and gratifications theory which simply asks the question why and how people use media.

The need for exercise in exergaming perspective of the uses and gratifications theory

2020 ◽  
Vol 120 (6) ◽  
pp. 1085-1099
Author(s):  
Thi Tuan Linh Pham ◽  
Han-Chung Huang ◽  
T.C.E. Cheng ◽  
May-Kuen Wong ◽  
Yen-Ni Liao ◽  
...  
Keyword(s):  
Structural Equation ◽  
Uses And Gratifications ◽  
Underlying Mechanism ◽  
Equation Modeling ◽  
Continuance Intention ◽  
Uses And Gratifications Theory ◽  
Content Type ◽  
Health Consciousness ◽  
Health Related ◽  
Physical Information

PurposePlaying exergames may resemble doing conventional exercise and thus has the potential to enhance users’ health. However, no study has yet examined whether and how a need for exercise impacts users’ intention to continuously play exergames, i.e. continuance intention and its antecedents. We developed a model grounded in the uses and gratifications theory (UGT) to address this issue.Design/methodology/approachWe recruited 583 participants to play exergames and collected their psychological responses and physical information. Structural equation modeling (SEM) was used to test the hypotheses.FindingsWe found that health consciousness and perceived exercise benefits are positively related to a need for exercise, which is, in turn, positively related to continuance intention. Moreover, perceived exergame similarity with exercise strengthens the positive link between the need for exercise and continuance intention.Originality/valueThis is the first study using the UGT to explain the underlying mechanism linking health consciousness to continuance intention in the playing of exergames. In addition, we introduced the need for exercise as a novel construct in this study. Our findings provide insights to managers on incorporating health-related features into their exergame products to motivate users' engagement in playing exergames.

scholarly journals Polish Nationwide Catholic Opinion-Forming Weeklies on Social Media—From Theoretical Introduction to Empirical Approach

Religions ◽  
2020 ◽  
Vol 11 (4) ◽  
pp. 190 ◽  
Author(s):  
Andrzej Adamski ◽  
Anna Jupowicz-Ginalska ◽  
Iwona Leonowicz-Bukała
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Theoretical Background ◽  
The Other ◽  
The Media ◽  
Use Of Social Media ◽  
The One ◽  
The Church

This paper is the first part of a cycle comprising five texts on the marketing use of social media by nationwide opinion-forming Catholic weeklies in Poland. Considering the state of the research so far, it is not completely clear how to classify Catholic media profiles on social networking sites. On the one hand, the media activity of the Church is typically evangelistic in nature, but on the other hand it takes place in typically secular conditions. The evangelising role of the Catholic media cannot be separated from the opinion-forming function. The main objective of the project is, firstly, to assess the marketing potential of social media used by the aforementioned weeklies and secondly, to complement the previously described online presence of religious entities in the context of the mediatization of religions. This paper—as the theoretical background of the research—presents the detailed interdisciplinary literature review on the issues crucial for the project, as well as the methodological introduction to our study.

Sign in / Sign up

Export Citation Format

Share Document