Birthdays Then and Now: Applying Uses and Gratifications Theory to Analyze the Media Progression Cycle

2009 ◽  
Vol 23 (1) ◽  
pp. 23-27 ◽  
Author(s):  
Fang-Yi Flora Wei
Keyword(s):  
Uses And Gratifications ◽  
Uses And Gratifications Theory ◽  
The Media

scholarly journals Going to the Movies in Egypt

2010 ◽  
Author(s):  
Mustafa Mahmoud Yousry
Keyword(s):  
Uses And Gratifications ◽  
Motion Pictures ◽  
Influential Factors ◽  
Consumption Patterns ◽  
Media Consumption ◽  
Uses And Gratifications Theory ◽  
The Media

GOING TO THE MOVIES: AN INVESTIGATION OF THE FACTORS WHICH INFLUENCE THE EGYPTIAN AUDIENCES' CHOICES OF MOTION PICTURES Study rationaleAccording to Vale (1982), researchers could learn a great deal by studying and comparing audiences' choices of motion pictures. The audiences' choices show an interest that could betray their latent preferences, desires and perhaps their problems and difficulties. The uses and gratifications theory states that "people's media consumption patterns are intended actions on the part of the viewers" and that "individuals do make conscious choices about what they see and read in the media" (Salwen and Stacks, 2006). This basically means that audiences do not always choose to see a specific movie for the same reasons... The present study, therefore, is aiming to find out the most influential factors that get the Egyptian audience to go see a specific movie at film theatres. Consequently, this main objective, when realized,...

scholarly journals Hantu dan Bisnis Media; (Analisa Fenomena Tayangan Mistik di Media dengan Pendekatan Metode Komunikasi Terapan)

2019 ◽  
Vol 14 (1) ◽  
pp. 95-114
Author(s):  
Kiki Muhamad Hakiki
Keyword(s):  
Print Media ◽  
Uses And Gratifications ◽  
Modern Human ◽  
Modern World ◽  
Theory Theory ◽  
Theory Approach ◽  
Uses And Gratifications Theory ◽  
Media Processing ◽  
Science Theory ◽  
The Media

The focus of this paper is to examine the phenomenon of the rise of mystical shows in the media - both electronic and print media with a communication science theory approach namely the "Uses and Gratifications Theory" theory initiated by Katherine Miller in her book "Theories of Media Processing and Effects". With this theory we will find out why a media broadcasts certain programs excessively, even though they are sometimes not very good in terms of improving the education of the audience or readers. From the results of the study found facts bring; First, this phenomenon arises due to the conditions of modern human crisis which prioritize the materiality and forget the spirituality; Second, wrong understanding of Islamic mysticism (Sufism); Third, there are still many Indonesian people who are on the line of poverty and ignorance that must be eliminated from the battle of the modern world

scholarly journals To What Extent Does Fandom Wikia Act as a Model for Labor Exploitation?

2020 ◽  
Vol 9 (1) ◽  
Author(s):  
Justin Lim ◽  
Samantha Lawrence
Keyword(s):  
Uses And Gratifications ◽  
Controversial Issues ◽  
Uses And Gratifications Theory ◽  
Labor Exploitation ◽  
Media Platform ◽  
The Media ◽  
Social Niche

Founded in 2004, the company, Fandom, provided a new outlet for fans to engage with the media they love: a platform to edit and view information about their interests, as well as meet others who share those interests. It is possible, however, that Fandom has taken advantage of this as a vast pool of labor. As Fandom makes money from ad revenue and their users continue to make pages of information making ads more accessible, it comes into question whether or not this is a model for labor exploitation. In order to classify it as such, two conditions needed to be fulfilled to qualify Fandom as a model: is Fandom monopolistic and does it take advantage of its users. Whereas the monopolistic aspect can be determined by seeing if other media fill the niche Fandom does, the second aspect will be determined using Katz’s Uses and Gratifications Theory. A survey was conducted from user responses to analyze how users view Fandom. It was determined from the 50 responses that Fandom fits the model as it is the only media platform that fulfills an informational and social niche concurrently. The website also fulfills all aspects of Katz’s Theory, therefore, the second condition for labor exploitation is fulfilled. Although Fandom acts as a model for labor exploitation, this does not outline the moral aspects of its activities; this only classifies it as a model to be utilized for reference as technology continues to make controversial issues such as labor exploitation more ambiguous.

scholarly journals Utilisation of Uses and Gratifications Theory and Newspapers by Citizens for Political Information Purposes

2018 ◽  
pp. 22-32
Author(s):  
Alex Eloho Umuerri
Keyword(s):  
Mass Communication ◽  
Uses And Gratifications ◽  
Political Information ◽  
Uses And Gratifications Theory ◽  
Daily Newspapers ◽  
Uses And Gratification ◽  
Uses And Gratification Theory ◽  
Leading Role ◽  
The Media ◽  
Adequate Coverage

One of the theories in mass communication studies, namely the media uses and gratifications theory has always attracted the attention of scholars in researches. This article explored the effectiveness of the utilisation of the uses and gratification theory in newspapers by citizens for the political information purposes. The study employed the survey research method to explore two Nigerian newspapers, namely Urhobo Voice, and Urhobo Vanguard; the research questions posed from the theoretical premise of the uses and gratifications theory. The result indicated that the newspapers were not the leading sources of political information for the residents; instead, radio played the leading role as attested to in this study. Secondly, voter education was found as the most helpful factor, as indicated by respondents. The study recommends establishment of daily newspapers as a way to bridge this gap of citizens not attesting to the use of the newspapers as their leading source of political information, and also to ensure that journalists provide adequate coverage on issues of election campaigns and government-related political matters for the enlightenment of citizens.

scholarly journals Impacts of Gratifications on Consumers’ Emotions and Continuance Use Intention: An Empirical Study of Weibo in China

2018 ◽  
Vol 10 (9) ◽  
pp. 3162 ◽  
Author(s):  
Ives Gogan ◽  
Ziqiong Zhang ◽  
Elizabeth Matemba
Keyword(s):  
User Satisfaction ◽  
Uses And Gratifications ◽  
Theoretical Background ◽  
Emotional States ◽  
Continuance Intention ◽  
Uses And Gratifications Theory ◽  
Emotional Commitment ◽  
Use Of Social Media ◽  
Individual Use

Recently, several studies on information systems have applied the Uses and Gratifications theory to investigate individual use of social media, and have reported the role of different gratifications in predicting users’ behaviors. However, no attention was given to the influence of these gratifications on users’ emotional states (satisfaction and emotional commitment). To address this research gap, the current study integrates the Uses and Gratifications theory and the Stimulus-Organism-Response theory to provide a theoretical background for the impacts of gratification on consumers’ emotional states and continuance use intention. The study has proposed a theoretical model that was tested on data collected from 252 Sina Weibo users in China. The results revealed that social gratification is the most important factor influencing users’ satisfaction and emotional commitment. In addition, we report the roles that user satisfaction and emotional state provide in predicting users’ continuance intention. The theoretical and practical implications of the proposed theory are also discussed.

scholarly journals How and why people are impolite in danmu?

2020 ◽  
Author(s):  
Jiayi Wang
Keyword(s):  
Social Media ◽  
Social Interaction ◽  
Focus Group ◽  
Uses And Gratifications ◽  
Focus Group Interview ◽  
Interview Data ◽  
Group Interview ◽  
Uses And Gratifications Theory ◽  
Video Sharing

Abstract This study explores how and why people are impolite in danmu. Danmu refers to anonymous comments overlaid on videos uploaded to video-sharing sites. Although there is wide recognition that impoliteness prevails in danmu, the questions of how and why people are impolite in this context have rarely been investigated. This study addresses this lacuna of research. Using both an analysis of comments identified as impolite by participants and an analysis of focus group interview data, this research identified seven impoliteness strategies, covering both conventionalised formulae and implicational impoliteness. By applying uses and gratifications theory, this study identified five uses and gratifications for performing impoliteness in danmu: social interaction, entertainment, relaxation, expression of (usually differing) opinions and finding connections. The dialectic of resonance and opposition that emerged from the data helped explain why impolite comments tended not to be perceived as inappropriate in danmu. Thus, this study contributes to the emerging research on impoliteness in social media.

A Household Internet Adoption Model Based on Integration of Technology Acceptance Model, Theory of Planned Behavior, and Uses and Gratifications Theory

2012 ◽  
Vol 4 (1) ◽  
pp. 51-69 ◽  
Author(s):  
Shima Mohebbi ◽  
Vahid Khatibi ◽  
Abbas Keramati
Keyword(s):  
Theory Of Planned Behavior ◽  
Technology Acceptance ◽  
Planned Behavior ◽  
Technology Acceptance Model ◽  
Uses And Gratifications ◽  
Equation Modeling ◽  
Uses And Gratifications Theory ◽  
Internet Adoption ◽  
Adoption Model ◽  
Acceptance Model

Existing theories in the technology acceptance and Internet adoption fields have examined the adoption among users, which can be classified into two categories: technological and behavioral perspectives. In this paper, the authors propose an integrated household Internet adoption model combining both perspectives to provide a holistic view on the subject. For this purpose, the three primal models of technology acceptance and usage behavior, the technology acceptance model (TAM), theory of planned behavior (TPB), and uses and gratifications theory (U&G), are selected to construct the integrated model. In this way, based on the dimensions of the studied theories, specific constructs are defined to integrate these dimensions according to their similarities and appropriateness. The relationship between the proposed model’s constructs are then hypothesized based on the literature findings, and examined in a case study of household Internet adoption among Iranian households. Also, structural equation modeling (SEM) is used to illustrate the relationships’ coefficients between proposed model constructs, and derived implications for the Internet adoption among Iranian households are discussed based on the research findings.

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