E-Government and Social Media in Tunisia: An Empirical Analysis

2018 ◽  
pp. 173-184
Author(s):  
Chaima Chaieb ◽  
Hadhemi Achour ◽  
Ahmed Ferchichi
Keyword(s):  
Social Media ◽  
Empirical Analysis

A managerial perspective on omnichannel e-customer

2020 ◽  
pp. 5-17
Author(s):  
Maria Teresa Cuomo ◽  
Francesca Ceruti ◽  
Alice Mazzucchelli ◽  
Alex Giordano ◽  
Debora Tortora
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Empirical Analysis ◽  
Customer Experience ◽  
Tourism Industry ◽  
Point Of View ◽  
Social Commerce ◽  
Social Dimensions ◽  
Offline Channels ◽  
Managerial Perspective

The actual omnichannel customer uses indifferently both online and offline channels to express himself through consumption, which increasingly blends personal, cultural and social dimensions. In this perspective social media and social networks are able to assist e-retailers in their effort of creating a total e-customer experience, especially in the tourism industry, trying to satisfy their clients from the relational and commercial point of view. By means of an empirical analysis where managers were interviewed on the topic and its degree of application in the firms, the paper underlines how from the managerial point of view, that represents a new prospect on the topic, the expected shift from e-commerce to social commerce paradigm, facilitating the selling and buying of products and services by using various internet features, is nowadays not completely understood and realized.

scholarly journals The Diffusion of Crisis-Related Communication on Social Media: An Empirical Analysis of Facebook Reactions

2018 ◽  
Author(s):  
Björn Ross ◽  
Tobias Potthoff ◽  
Tim A. Majchrzak ◽  
Narayan Ranjan Chakraborty ◽  
Mehdi Ben Lazreg ◽  
...  
Keyword(s):  
Social Media ◽  
Empirical Analysis

scholarly journals The Role of Social Media on Tourists’ Behavior: An Empirical Analysis of Millennials from the Czech Republic

2020 ◽  
Vol 12 (18) ◽  
pp. 7735
Author(s):  
Mohsin Javed ◽  
Zuzana Tučková ◽  
Abdul Bashiru Jibril
Keyword(s):  
Social Media ◽  
Czech Republic ◽  
Empirical Analysis ◽  
Information Search ◽  
Structural Equation ◽  
Sampling Technique ◽  
Equation Modeling ◽  
Actual Behavior ◽  
The Czech Republic

Due to the emergence of Web 2.0 and consequently the increased use of social media, this study aims to explore the role of social media in changing the behavior of tourists and the choice of a destination. Despite the massive popularity of social media, the studies with a comprehensive set of driving constructs along with indicators of social media regarding the changing behavior of tourists are lacking in the literature. Therefore, framed by the theory of planned behavior (TPB), the present study fulfills this research gap by developing a set of driving constructs and carrying out an empirical analysis by collecting data from millennials in the selected universities of the Czech Republic. Through the non-random sampling technique, precisely convenience sampling, 261 valid responses were received, and partial least squares-structural equation modeling (PLS-SEM) analysis was performed to achieve the objectives of this study. The results indicate that social media channels have a significant impact on behavioral intention and the actual behavior of tourists (significant direct and indirect effect). The constructs tourist information search and tourism promotion were partially supported toward predicting the behavior of tourists. Control–variables related to socio-economic characteristics such as gender and educational level also have a significant impact in determining the actual behavior of tourists. Hence, overall, the study concludes with the significant and considerable impact of social media on the behavior of tourists. The contributions of the study and future directions are discussed at the end of the paper.

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