scholarly journals The Role of Social Media on Tourists’ Behavior: An Empirical Analysis of Millennials from the Czech Republic

2020 ◽  
Vol 12 (18) ◽  
pp. 7735
Author(s):  
Mohsin Javed ◽  
Zuzana Tučková ◽  
Abdul Bashiru Jibril
Keyword(s):  
Social Media ◽  
Czech Republic ◽  
Empirical Analysis ◽  
Information Search ◽  
Structural Equation ◽  
Sampling Technique ◽  
Equation Modeling ◽  
Actual Behavior ◽  
The Czech Republic

Due to the emergence of Web 2.0 and consequently the increased use of social media, this study aims to explore the role of social media in changing the behavior of tourists and the choice of a destination. Despite the massive popularity of social media, the studies with a comprehensive set of driving constructs along with indicators of social media regarding the changing behavior of tourists are lacking in the literature. Therefore, framed by the theory of planned behavior (TPB), the present study fulfills this research gap by developing a set of driving constructs and carrying out an empirical analysis by collecting data from millennials in the selected universities of the Czech Republic. Through the non-random sampling technique, precisely convenience sampling, 261 valid responses were received, and partial least squares-structural equation modeling (PLS-SEM) analysis was performed to achieve the objectives of this study. The results indicate that social media channels have a significant impact on behavioral intention and the actual behavior of tourists (significant direct and indirect effect). The constructs tourist information search and tourism promotion were partially supported toward predicting the behavior of tourists. Control–variables related to socio-economic characteristics such as gender and educational level also have a significant impact in determining the actual behavior of tourists. Hence, overall, the study concludes with the significant and considerable impact of social media on the behavior of tourists. The contributions of the study and future directions are discussed at the end of the paper.

scholarly journals PENGARUH E-WOM DI MEDIA SOSIAL YOUTUBE TERHADAP PURCHASE INTENTION (MINAT BELI) PADA BRAND SMARTPHONE SAMSUNG

2021 ◽  
pp. 737
Author(s):  
Ketut Dewi Kurnia Sari ◽  
Osa Omar Sharif
Keyword(s):  
Social Media ◽  
Data Analysis ◽  
Purchase Intention ◽  
Structural Equation ◽  
Sampling Technique ◽  
Brand Attitude ◽  
Equation Modeling ◽  
Cross Sectional ◽  
Multivariate Technique ◽  
Analysis Technique

This study aims to determine how the influence of the Electronic Word of Mouth (eWOM) on social media YouTube on Purchase Intention on Samsung smartphones in Bandung with the presence of a mediator from Brand Attitude. The research method used is a quantitative method with descriptive research objectives, the type of research is causal, the technique used in this study is non-probability sampling, data collection methods with cross sectional. In this study, the population used in this study were smartphone users in Bandung. The population in this study were smartphone users in Bandung who used social media Youtube. The sampling technique used the Cochran formula so that a minimum sample size of 385 respondents was determined and in the study the valid respondents were 400 respondents. The data analysis technique is a multivariate technique using the Structural Equation Modeling (SEM) method. For data analysis using the AMOS 24 application. The findings of this study indicate that there is no effect of eWOM Samsung smartphones on Purchase Intention and the influence of eWOM on the Brand Attitude of Samsung brand smartphones on Youtube social media

scholarly journals Relationship between social media marketing practices and customer response with mediating role of brand equity dimensions: an empirical investigation

2021 ◽  
Vol 12 (5) ◽  
pp. 1583-1599
Author(s):  
Elmira Shadi ◽  
Ailar Ebrahimi Hesari ◽  
Behzad Shahrabi
Keyword(s):  
Social Media ◽  
Structural Equation Modeling ◽  
Brand Equity ◽  
Structural Equation ◽  
Study Data ◽  
Social Media Marketing ◽  
Equation Modeling ◽  
Mediating Role ◽  
Survey Sample

This study aims to investigate the relationship between social media marketing practices and customer response with consideration of the mediating role of brand equity dimensions through structural equation modeling in an empirical case study. Data are analyzed using structural equation modeling. The following findings are found: The results show that there is a significant relationship between social media marketing practices and customer response in the survey sample. Additionally, the hypothesis about the mediating role of brand equity dimensions is also supported. The results of our research augment our understanding of the role of social media marketing practices in stimulating customer response (electronic word-of-mouth and commitment) and the role of brand equity dimensions (brand awareness and brand image).

scholarly journals PENGARUH KINERJA KELEMBAGAAN TANI TERHADAP EKSISTENSI MODAL SOSIAL PETANI KEDELAI DALAM MENDUKUNG KEBERHASILAN PROGRAM UPSUS PAJALE DI KABUPATEN LAMPUNG TIMUR

2019 ◽  
Vol 8 (1) ◽  
Author(s):  
SEPTIANA, YOSINI DELIANA, LUCYANA TRIMO
Keyword(s):  
Social Capital ◽  
Structural Equation ◽  
Descriptive Analysis ◽  
Secondary Data ◽  
Sampling Technique ◽  
Total Sample ◽  
Equation Modeling ◽  
Farmer Groups ◽  
The Government

The role of agriculture in the economic development of this country is still very important, besides being a fuel provider, this sector also contributes significantly to the development of workforce which is expected to have an increase in the change in the level of poverty. The Ministry of Agriculture has a vision and mission in alleviating poverty by rolling out various forms of programs to increase capital for farmers. Farmers who have developed their level of education, improved changes in the economic and political structure, began to understand to form a farmer group that had the goal of obtaining and obtaining mutual assistance included in the agricultural program of the government, such as the UPSUS Pajale Program. Farmers who are members of farmer groups will strengthen the ability of their groups to manage and channel the Pajale UPSUS Program assistance that requires improving farm safety consisting of indicators; the role of members of farmer groups, suitability of group services, collectivity, and resolution of local wisdom that still requires in its farming activities. The success of farmer groups can not be separated from social capital which is the main foundation that must be owned by farmers as group members. Mangkuprawira (2010) describes the support of social capital in farmers such as social norms, mutual trust, networking, cooperation, mutual relations, participation, and commitment that will be directly connected to the success of the UPSUS Pajale (soybean) program being rolled out by the government, and seen from three indicators namely; successful output, successful results, and successful benefits. The UPSB Pajale Program in East Lampung Regency is held from February to March 2019. The data used are primary and secondary data with the Mix-method research method. The sampling technique used was the Proportional Stratified Random Sampling with a total sample of 140 farmers who were members of a farmer group receiving the 2017 UPSUS Pajale Kedelai Program in East Lampung Regency. Data processing is done qualitatively and quantitatively. Data is arranged qualitatively using descriptive analysis, while quantitative data is processed using Structural Equation Modeling (SEM) analysis, which uses the LISREL 8.80 program. The results showed the value of R2 = 0.71, which means that the second variable namely Farmer Institutional Performance and the Existence of Farmer Social Capital contributed 71 percent and was significant to the Success of the UPSUS Pajale Program in East Lampung Regency.Keywords: Farming Institution, Existence of Social Capital, and UPSUS Pajale Program

scholarly journals Explaining News Trust in Social Media News during the COVID-19 Pandemic—The Role of a Need for Cognition and News Engagement

2021 ◽  
Vol 18 (24) ◽  
pp. 12986
Author(s):  
Ines Kožuh ◽  
Peter Čakš
Keyword(s):  
Social Media ◽  
Structural Equation Modeling ◽  
Prior Knowledge ◽  
Structural Equation ◽  
Scientific Evidence ◽  
Need For Cognition ◽  
Equation Modeling ◽  
Actual Situation

During the recent COVID-19 pandemic, people have, in many cases, acquired information primarily from social media. Users’ need to stay informed and the intensive circulation of news has led to the spread of misinformation. As they have engaged in news, it has raised the question of trust. This study provides a model on how news trust can be explained through a need for cognition and news engagement. Accordingly, 433 Slovenian social media users participated in our survey. Structural equation modeling revealed that (1) the lower the need for cognition and the more prior knowledge about COVID-19 users have, the more they believe that social media news comprises all facts about the disease; (2) the more users believe that news comprises all essential facts, the more they trust that the news depicts the actual situation about COVID-19 accurately; (3) the more users are interested in engaging with social media news, the more they trust that the actual situation about COVID-19 is depicted accurately. These findings may help authorities to frame messages about COVID-19 effectively. We suggest investing more effort in disseminating new scientific evidence about the disease to contribute to the accurate shaping of knowledge about COVID-19 among social media users.

scholarly journals Factors Affecting the Competence of Cocoa Farmers in Central Sulawesi Province

2019 ◽  
Vol 15 (1) ◽  
Author(s):  
Andri Amaliel Managanta ◽  
Sumardjo Sumardjo ◽  
Dwi Sadono ◽  
Prabowo Tjitropranoto
Keyword(s):  
Structural Equation ◽  
Sampling Technique ◽  
Equation Modeling ◽  
Factors Affecting ◽  
Service Role ◽  
Level 3 ◽  
Cocoa Farmers ◽  
Central Sulawesi ◽  
Extension Support

Cocoa is a pre-eminent commodity in Indonesia after oil palm and rubber. However, there has not been much improvement in production due to the lack of technological improvement and lack of extension support in increasing the competence of cocoa farmers. This study aims to: (1) analyze the characteristics of cocoa farmers, extension roles, and competence of cocoa farmers, (2) to analyze the effect of farmer characteristics and extension service role on cocoa farmers competency level, (3) analyze the extension approach in improving farmers’ competence. The study was conducted in four districts in Central Sulawesi Province, namely Poso, Sigi, North Morowali and Donggala districts. Cluster random sampling technique was applied with relatively advanced and less developed village clusters in each district. The total research samples were 380. Data were analyzed using Structural Equation Modeling(SEM). The results show that the level of competence of low cocoa farmers is caused by the weakness to cosmopolitan. In addition, the low competence is due to the weak role of extension personal as communicator, advisor, dynamics role, motivator, organizer, and educator. Efforts to increase farmer's competence require their cosmopolitan improvement and extension personal roles as communicators, advisors, motivators, organizers, educators and dynamic role.

scholarly journals Ease of Communication as Mediating the Effect of Instagram Social Media on Purchase Intentions on the Marketplace

2021 ◽  
Vol 5 (1) ◽  
pp. 39-47
Author(s):  
Wisnalmawati Wisnalmawati ◽  
◽  
Agus Sasmito Aribowo ◽  
Dipo Hardi Dewantoro ◽  
Preya Alvita Yasmine ◽  
...  
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Purchase Intention ◽  
Structural Equation ◽  
Sampling Technique ◽  
Purchase Intentions ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Validity And Reliability

Marketing using digital media on the internet has become a necessity in the era of industrial technology 4.0. The Covid-19 pandemic has caused a shift in consumer behavior. Usually face to face changes to online shopping. UMKM Kuncup Seruni is a company that manufactures herbs and herbs from agricultural and plantation products. MSME Sri Rejeki is engaged in processing salak fruit products into various types of food, drinks, and snacks. The two MSME partners have produced many products. MSME's marketing reach is only local and promotions only rely on MSME exhibitions and showrooms that are available in the hope that consumers will come directly to the location. After the COVID19 pandemic, the number of visitors decreased drastically so that sales also decreased. The purpose of this study is to analyze the influence of Instagram social media on purchase intentions on Marketplace and analyze the influence of Instagram social media on purchase intentions on Marketplace mediated by the ease of communication. The novelty that emerged in this research is to develop the ease of communication so that the ease of communication is a very important concept to increase purchase intention. The research method related to the unit of analysis of this research is the consumers of UMKM Seruni and Sri Rejeki. The sample is 60 consumers, the sampling technique uses accidental, data collection uses a questionnaire (google form), conducts validity and reliability tests. The analysis technique uses the model of Structural Equation Modeling with PLS (Partial Least Square). Data analysis is descriptive and quantitative analysis. The results showed that there was no significant and significant effect of Instagram social media on purchase intentions on the Marketplace. The influence of Instagram social media on purchase intention is mediated by the ease of communication.

scholarly journals Peran Kepuasan Pelanggan Pada Hubungan Kausalitas Antara Kualitas Layanan Terhadap Niat Beralih

2021 ◽  
Vol 2 (2) ◽  
pp. 316-335
Author(s):  
Alan Rusdiana ◽  
L Suparto LM
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Structural Equation ◽  
Sampling Technique ◽  
Equation Modeling ◽  
Negative Effect ◽  
Core Service ◽  
The Relationship ◽  
Positive Effect

This type of research is associative research. This research takes the title: “This type of research is associative research. This research takes the title: "The Role of Customer Satisfaction on the Causality Relationship Between Service Quality and Switch Intention (Study on Fitra Majalengka hotel visitors)”. The purpose of this study was to determine the partial effect of core service quality and encounter on switching intentions with the mediating factor of customer satisfaction. The population in this study were all visitors to the Fitra Majalengka hotel. The sampling technique used is purposive sampling. The number of respondents in this study was 120. The data were analyzed using structural equation modeling (SEM) with AMOS 21 software. The results of this study indicate that 1) core service quality has no effect on switching intentions, 2) encounter service quality has no effect on switching intentions, 3) core service quality has a positive effect on customer satisfaction, 4) encounter service quality has a positive effect on customer satisfaction, 5 ) customer satisfaction has a negative effect on switching intentions, 6) customer satisfaction mediates the negative effect of core service quality on switching intentions, 7) customer satisfaction mediates the negative effect of encounter service quality on switching intentions. An important finding from this study is that it can confirm the concept of EDT in which customer satisfaction becomes a mediating variable between the relationship between core service quality and encounter with switching intentions.

scholarly journals The role of Fintech in predicting the spread of COVID-19

2021 ◽  
Vol 16 (1) ◽  
pp. 1-16
Author(s):  
Mohannad Abu Daqar ◽  
Milan Constantinovits ◽  
Samer Arqawi ◽  
Ahmad Daragmeh
Keyword(s):  
Financial Services ◽  
Structural Equation ◽  
Sampling Technique ◽  
Equation Modeling ◽  
Main Concern ◽  
Snowball Sampling ◽  
Payment Methods ◽  
Digital Payments ◽  
And Behavior

This study aims to investigate the role of Fintech in predicting the spread of COVID-19 based on consumers’ Fintech perceptions and behavior before and after the outbreak of COVID-19. The study used a questionnaire-based survey distributed in different countries of the world using the LinkedIn platform for this purpose to reach the targeted population. The snowball sampling technique was used. The study targeted consumers with Fintech experience, especially in digital payments services. 507 samples were retrieved. For the analysis, the Structural Equation Modeling (SEM) was used. The study revealed novel results in predicting COVID-19 spread; these three variables (Fintech Behavior before COVID-19, Fintech Behavior after COVID-19, and Fintech Perception after COVID-19) could predict 52.5% of the variance in the dependent variable (COVID-19 Spread) (R² = 0.525, p < 0.05). The findings show that Higher Fintech perception and behavior among Fintech users will help in reducing the spread of COVID-19 by avoiding the use of contact payment methods. Contactless payment methods are the main tools in Fintech that might help in avoiding the probability of COVID-19 spread. Consumers’ Fintech perceptions and behavior are the most influencing factors that could predict the spread of COVID-19 in this study, where digital payments are the main concern. It is recommended that consumers adopt digital payment methods and tools, especially contactless payment methods, to fulfill their financial services. Other researchers are also encouraged to use the same model to predict the spread of this virus in the Fintech context.

scholarly journals Role of Electronic Word of Mouth and Social Media Marketing on Brand Image and Purchase Intention toward E-Commerce Cosmetic Products

2021 ◽  
Vol 9 (10) ◽  
pp. 178-191
Author(s):  
Anas Hidayat
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Structural Equation ◽  
Brand Image ◽  
Sampling Technique ◽  
Simultaneous Equation ◽  
Equation Model ◽  
Social Media Marketing ◽  
Equation Modeling ◽  
Marketing Variables

This research aimed to examine the effect of EWOM and Social Media Marketing variables on Purchase Intention with an intervening variable of brand image. This research sampling was carried out using purposive sampling technique from 250 respondents which had the criteria of Indonesian citizens who were interested in buying and using cosmetics through e-commerce and already had income. This research used an analytical tool which is a simultaneous equation model called structural equation modeling. The results of this research indicated that EWOM had a positive and significant effect on brand image and buying intention. Social Media Marketing had also a positive significant effect on brand image,however, it was an insignificant effect on buying intention. Finally, Brand Image showed a positive significant effect on Purchase Intention.

Guide to giving during the COVID-19 pandemic: the moderating role of religious belief on donor attitude

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Adel Sarea ◽  
Saeed Awadh Bin-Nashwan
Keyword(s):  
Structural Equation ◽  
Religious Beliefs ◽  
Religious Faith ◽  
Sampling Technique ◽  
Moderating Effect ◽  
Social Solidarity ◽  
Equation Modeling ◽  
Public Confidence ◽  
Content Type

Purpose This study aims to empirically explore donors’ responses to fundraising appeals to mitigate the socio-economic impact of the COVID-19 crisis. Some governments worldwide have launched fundraising campaigns to support the pandemic relief efforts, such as the Feena Khair* campaign in the Kingdom of Bahrain. Specifically, the study examines how the internal and external aspects can fuel beliefs in the inclination of donors to give money. Design/methodology/approach A quantitative survey instrument was developed, validated and disseminated. A total of 263 usable responses were obtained using the snowballing sampling technique. Partial least squares-structural equation modeling was used to analyze the research model and obtain meaningful results. Findings The results show that external aspects, i.e. charity projects and trust in charities, have a significant relationship with donors’ attitudes toward fundraising appeal for the COVID-19 fight. Interestingly, the study demonstrates a significant moderating effect of internal values of religious beliefs on the positive relationship between external aspects and attitude to give money. Practical implications The results suggest that governments and non-profit organizations should consider the important role of religious beliefs in driving people’s attitudes to engage in fundraising appeals to fight the pandemic. These findings could generate better insights and policies that boost relief and donation efforts in many ways, such as embarking on sensitization programs to create sufficient awareness on the importance of giving and social solidarity during this challenging time, strengthening the religious faith of donors, setting up charity projects with inclusive information and nurturing a high level of public confidence in charities. Originality/value This study is likely the first study to focus on fundraising campaign attitudes during the COVID-19 pandemic in Bahrain. It is a pioneer study scrutinizing the moderating effect of religious beliefs on the association between extrinsic perspectives of donors and their attitudes toward monetary donations.

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