Impression regulation plays an important role in various online ranking systems,
e.g.
, e-commerce ranking systems always need to achieve local commercial demands on some pre-labeled target items like fresh item cultivation and fraudulent item counteracting while maximizing its global revenue. However, local impression regulation may cause “butterfly effects” on the global scale,
e.g.
, in e-commerce, the price preference fluctuation in initial conditions (overpriced or underpriced items) may create a significantly different outcome, thus affecting shopping experience and bringing economic losses to platforms. To prevent “butterfly effects”, some researchers define their regulation objectives with global constraints, by using contextual bandit at the page-level that requires all items on one page sharing the same regulation action, which fails to conduct impression regulation on individual items. To address this problem, in this article, we propose a personalized impression regulation method that can directly makes regulation decisions for each user-item pair. Specifically, we model the regulation problem as a
C
onstrained
D
ual-level
B
andit (CDB) problem, where the local regulation action and reward signals are at the item-level while the global effect constraint on the platform impression can be calculated at the page-level only. To handle the asynchronous signals, we first expand the page-level constraint to the item-level and then derive the policy updating as a second-order cone optimization problem. Our CDB approaches the optimal policy by iteratively solving the optimization problem. Experiments are performed on both offline and online datasets, and the results, theoretically and empirically, demonstrate CDB outperforms state-of-the-art algorithms.
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