Electronic Commerce und Online-Marketing

Marketing and electronic commerce literature abound in criteria that contribute to the success of an online marketing website. Collectively the factors that contribute to the success of a website are known as the usability factors of websites. This chapter discusses seven of these usability factors that affect the Overall Web Usability (OWU), mainly examining the online industry in Malaysia. The extent of online security technology used, users' perception of online safety and security is also discussed. The chapter presents a comparative review of usability evaluations of websites from industries promoting and selling products online, versus websites of industries those promoting and selling services online. It presents a critical review of product-based websites usability versus service-based websites usability.

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E-COMMERCE & ONLINE MARKETING: RISKS ASSOCIATED WITH ONLINE SHOPPING

Dinasti International Journal of Digital Business Management ◽

10.31933/dijdbm.v2i3.837 ◽

2021 ◽

Vol 2 (3) ◽

pp. 524-530

Author(s):

Devia Indriyani

Keyword(s):

Electronic Commerce ◽

Public Perception ◽

Online Shopping ◽

Online Marketing ◽

Web Based ◽

The Public ◽

Online Business ◽

Marketing Operations ◽

Status Of Women ◽

Main Factor

In addition to shopping website, online Business also provides the organization with a lot of advertising opportunities web-based; the strategy to develop the market through online channels has lead to interest, and the seller to apply this strategy to improve their products and services. The use of the innovation (ie PC, Web) in online shopping or marketing to improve marketing operations. The trend of online shopping is becoming faster and faster. Now, the public perception about e-commerce has been adapted and consumers taking risks. In this study, the ideas of different researchers put forward. Researching the trends and status of women in the field of electronic commerce. It is believed that women in this era do very difficult shopping. The risk or the main factor that women prevent their online shopping is a factor of "trust". They just like to shop when they hear positive words from their family or their friends.

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Online Marketing and Electronic Commerce Integration: A Case Study Examining an International Wine Festival

The Journal of Internet Electronic Commerce Resarch ◽

10.37272/jiecr.2020.04.20.2.1 ◽

2020 ◽

Vol 20 (2) ◽

pp. 1-20

Author(s):

Bradley S Brennan ◽

Yiheng Luo ◽

Hyeonu Song

Keyword(s):

Electronic Commerce ◽

Online Marketing

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E-Commerce Models and Consumer Concerns

Encyclopedia of Information Technology Curriculum Integration ◽

10.4018/978-1-59904-881-9.ch043 ◽

2011 ◽

pp. 259-264

Author(s):

Richard Peterson

Keyword(s):

Electronic Commerce ◽

Inventory Management ◽

Business Models ◽

Data Transfer ◽

Online Marketing ◽

Business Transactions ◽

Data Interchange ◽

Physical Presence ◽

Transfer Order ◽

The Web

Electronic commerce (e-commerce) refers generally to all forms of buying, selling, transforing, exchanging products, services, or information over computer networks (Carter, 2002). Business activities such as communication, business transactions, and data transfer, including both organizations and individual, are conducted online. The “electronic” or “e” in e-commerce or e-business refers to the technology/systems; the “commerce” refers to the traditional business models. Things like funds transfer, order booking, data interchange, automated inventory management, and online marketing all come under the purview of e-commerce (Erber, Klaus, & Voigt, 2001). For instance, people and organizations can shop around the Web to find the products, prices, and services that suit them best and order and pay for items without a physical presence of either the shopper or the merchandise.

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