Co-Word Analysis for Assessing Consumer Associations: A Case Study in Market Research

Author(s):  
Thorsten Teichert ◽  
Gerhard Heyer ◽  
Katja Schöntag ◽  
Patrick Mairif
2021 ◽  
pp. 204388691987054
Author(s):  
Karthikeyan Chandran ◽  
Madhuchhanda Das Aundhe

This case study documents the challenges faced by Iota Consultancy Services, an IT Service organization, as it simultaneously developed and deployed an IT Services Management software product for one of its premier clients, The Clementon Company. A leading market research firm, The Clementon Company had its footprints across the globe. Its recent acquisition of several smaller research agencies had created a complex IT landscape, in terms of the technologies adopted and the processes followed. In Iota Consultancy Services’ 10-year-old history, this engagement with The Clementon Company was a significant milestone, consisting of two parts—(1) Streamlining and standardizing The Clementon Company’s IT processes and (2) maintaining The Clementon Company’s organization-wide IT infrastructure. Iota Consultancy Services began this crucial assignment with an initial study to identify a product for the The Clementon Company’s IT department. Iota Consultancy Services, a rapidly growing player in the sector, had indigenously developed a few IT products, as well. It had an IT Services Management product called Helpdesk Management. Being the sole service provider for maintaining The Clementon Company’s entire IT infrastructure, Iota Consultancy Services felt that Helpdesk Management could be deployed as a single tool across the organization. However, until now, Helpdesk Management had never been deployed as a comprehensive IT Services Management product for any organization. This meant that Iota Consultancy Services needed to simultaneously enhance its Helpdesk Management tool by developing new features, and also deploy it for The Clementon Company. This was Iota Consultancy Services’ chance to earn a reputation as a successful product company, which would result in increased revenue. However, if things did not go well, Iota Consultancy Services could lose face forever. Iota Consultancy Services’ dilemma was whether it should propose Helpdesk Management as a tool for The Clementon Company, or not. At this juncture, everything depended on whether Iota Consultancy Services could successfully customize the Helpdesk Management tool to suit The Clementon Company’s requirements.


2016 ◽  
Vol 65 (1/2) ◽  
pp. 52-64 ◽  
Author(s):  
Mehri Sedighi

Purpose – The purpose of this article is to investigate the use of word co-occurrence analysis method in mapping of the scientific fields with emphasis on the field of Informetrics. Design/methodology/approach – This is an applied study using scientometrics, co-word analysis and network analysis and its steps are summarised as follows: collecting the data related to the Informetrics field indexed in Web of Science (WOS) database, refining and standardising the keywords of the extracted articles from WOS and preparing a selected list of these keywords, drawing the word co-occurrence map in the Informetrics field and analysing of results. Findings – Based on the resulted maps the concepts such as information science, library, bibliometric analysis, innovation and text mining are the most widely used topics in the field of Informetrics. The co-word occurrence maps drawn at different periods show the changes and stabilities in the concepts related to the field of Informetrics. A number of topics such as “bibliometric analysis” are present in all years, whereas others such as “innovation” have disappeared. New topics emerge as a recombination of existing topics and in interaction with new (technological) developments. Originality/value – The results of these analytical studies can be used as a guide for determining research priorities in the scientific fields, and also for planning and management in academic institutions.


2015 ◽  
Vol 11 (1) ◽  
pp. 113-122
Author(s):  
Jay Ebben ◽  
Alec Johnson

Synopsis This case is intended to introduce undergraduate entrepreneurship students to business models via an entrepreneur who has two businesses: a used-car dealership, which he owns with his father, and a used-sport-bike dealership, which he solely owns. Although these businesses seem similar, there are subtle differences in business model that make the sport-bike business much more attractive. Case analysis involves a step-by-step comparison of the two firms' revenue models, cost structures, and investment needs and leaves students with two decision: first, how to best grow the sport-bike business, and second, whether to continue operating the used-car business once his father retires. Research methodology Primary interviews, company document review, secondary market research. Relevant courses and levels Undergraduate introduction to entrepreneurship.


2014 ◽  
Vol 22 (2) ◽  
pp. 84-92 ◽  
Author(s):  
M. Sajid Khan ◽  
Earl Naumann ◽  
Matti J. Haverila

2021 ◽  
Vol 2 (3) ◽  
pp. 320-327
Author(s):  
Wily Mohammad ◽  
Dian Tiara Nurhasanah

Management is the art of regulating the process of utilizing human resources and other sources effectively and efficiently to achieve certain goals. Management has been used by many companies in this world, also has been influenced by social values including religion. Muslims who always adhere to Islamic law as a way of life properly will receive benefits in the form of Maqasid Sharia based on the level of Maslahah given by Allah. Humans, as the manager for themselves, for their family, or for their organization also really need to protect things in the concept of Maqasid Sharia and determine the level of protection using the concept of Maslahah. This can also be applied to companies, especially if its people are muslim, to make the company, management, and the people therein happy, live long, and blessed by Allah. Islamic Analytix is an Information Services company based in Singapore. This company provides Market Research, Market Analytics, and Market Intelligence through the platform. The staff, managers, and directors are mostly Muslim. The result of this research shows that Islamic Analytix Singapore is implementing Islamic management based on Maqasid Sharia. It can be seen from the good religious attainment (ad-Din), good quality of the life (an-Nafs), good quality of science or intellect (al-Aql), good quality of offspring (an-Nasl), and good quantity of wealth (al-Maal). These results also according to the maslahah concept such as primary needs (dharuriyyat), secondary needs (hajjiyyah), and tertiary needs (tahsiniyyah).


2017 ◽  
Vol 2 (No. 1 Apr 2017) ◽  
pp. 73-88
Author(s):  
Rofikoh Rokhim ◽  
Ruri Eka Fauziah Nasution ◽  
Melia Retno Astrini

The purpose of this study is to investigate the good practice of the microinsurance industry in Indonesia, using a case study of three microinsurance providers, namely Allianz, Prudential, and Asuransi Central Asia (ACA). In addition, this study also aims to analyze the challenges, of the microinsurance industry in Indonesia. Results from this study reveal that despite the large market potential for microinsurance in Indonesia, there are challenges that should be addressed, to boost the growth of the microinsurance industry in Indonesia. To respond to this challenge, attention should be focused on consumer protection, and consumer appeal aspects. From the three microinsurance providers discussed in this study, viable approaches to implement when competing in the microinsurance market in Indonesia, including market research to understand the behavior of low-income consumers, the extensive distribution of partners, consumer education practices, and corporate values that demonstrate the dedication of the company, to serve low-income consumers.


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