Challenges and Uses of Big Data Analytics for Social Media

2020 ◽  
pp. 1074-1081
Author(s):  
Mudassir Khan ◽  
Mohd Dilshad Ansari ◽  
Syed Yasmeen Shahdad
Keyword(s):  
Social Media ◽  
Big Data ◽  
Data Analytics ◽  
Big Data Analytics

scholarly journals EXPRESS: “Get a £10 Free Bet Every Week!” – Gambling Advertising on Twitter: Volume, Content, Followers, Engagement and Regulatory Compliance

2021 ◽  
pp. 074391562199967
Author(s):  
Raffaello Rossi ◽  
Agnes Nairn ◽  
Josh Smith ◽  
Christopher Inskip
Keyword(s):  
Social Media ◽  
Big Data ◽  
Content Analysis ◽  
Volume Content ◽  
Data Analytics ◽  
Big Data Analytics ◽  
Regulatory Compliance ◽  
The Internet ◽  
Policy Recommendations ◽  
Policy Makers

The internet raises substantial challenges for policy makers in regulating gambling harm. The proliferation of gambling advertising on Twitter is one such challenge. However, the sheer scale renders it extremely hard to investigate using conventional techniques. In this paper the authors present three UK Twitter gambling advertising studies using both Big Data analytics and manual content analysis to explore the volume and content of gambling adverts, the age and engagement of followers, and compliance with UK advertising regulations. They analyse 890k organic adverts from 417 accounts along with data on 620k followers and 457k engagements (replies and retweets). They find that around 41,000 UK children follow Twitter gambling accounts, and that two-thirds of gambling advertising Tweets fail to fully comply with regulations. Adverts for eSports gambling are markedly different from those for traditional gambling (e.g. on soccer, casinos and lotteries) and appear to have strong appeal for children, with 28% of engagements with eSports gambling ads from under 16s. The authors make six policy recommendations: spotlight eSports gambling advertising; create new social-media-specific regulations; revise regulation on content appealing to children; use technology to block under-18s from seeing gambling ads; require ad-labelling of organic gambling Tweets; and deploy better enforcement.

Big Data Analytics and Social Media in Disaster Management

2018 ◽  
pp. 287-294 ◽  
Author(s):  
Joice K. Joseph ◽  
Karunakaran Akhil Dev ◽  
A.P. Pradeepkumar ◽  
Mahesh Mohan
Keyword(s):  
Social Media ◽  
Big Data ◽  
Disaster Management ◽  
Data Analytics ◽  
Big Data Analytics

Predictive Analysis for Digital Marketing Using Big Data

2017 ◽  
pp. 259-283
Author(s):  
Balamurugan Balusamy ◽  
Priya Jha ◽  
Tamizh Arasi ◽  
Malathi Velu
Keyword(s):  
Artificial Intelligence ◽  
Social Media ◽  
Big Data ◽  
Statistical Analysis ◽  
Data Analytics ◽  
Big Data Analytics ◽  
Predictive Analysis ◽  
Cognitive Computing ◽  
Internet Resources ◽  
To Come

Big data analytics in recent years had developed lightning fast applications that deal with predictive analysis of huge volumes of data in domains of finance, health, weather, travel, marketing and more. Business analysts take their decisions using the statistical analysis of the available data pulled in from social media, user surveys, blogs and internet resources. Customer sentiment has to be taken into account for designing, launching and pricing a product to be inducted into the market and the emotions of the consumers changes and is influenced by several tangible and intangible factors. The possibility of using Big data analytics to present data in a quickly viewable format giving different perspectives of the same data is appreciated in the field of finance and health, where the advent of decision support system is possible in all aspects of their working. Cognitive computing and artificial intelligence are making big data analytical algorithms to think more on their own, leading to come out with Big data agents with their own functionalities.

Social Media Analysis through Big Data Analytics: A Survey

2019 ◽  
Author(s):  
Sheela Singh ◽  
Priyanka Arya ◽  
Alpna Patel ◽  
Arvind Kumar Tiwari
Keyword(s):  
Social Media ◽  
Big Data ◽  
Data Analytics ◽  
Big Data Analytics ◽  
Media Analysis ◽  
Social Media Analysis

scholarly journals Understanding an Urban Park through Big Data

2019 ◽  
Vol 16 (20) ◽  
pp. 3816 ◽  
Author(s):  
Jisoo Sim ◽  
Patrick Miller
Keyword(s):  
Social Media ◽  
Big Data ◽  
Data Analytics ◽  
Planning Process ◽  
Big Data Analytics ◽  
Urban Park ◽  
Social Media Analytics ◽  
Forest Park ◽  
Planning And Design ◽  
Data Source

To meet the needs of park users, planners and designers must know what park users want to do and how they want the park to offer different activities. Big data may help planners and designers gain this knowledge. This study examines how big data collected in an urban park could be used to identify meaningful implications for planning and design. While big data have emerged as a new data source, big data have not become an accepted source of data due to a lack of understanding of big data analytics. By comparing a survey as a traditional data source with big data, this study identifies the strengths and weaknesses of using big data analytics in park planning and design. There are two research questions: (1) what activities do park users want; and (2) how satisfied are users with different activities. The Gyeongui Line Forest Park, which was built on an abandoned railway, was selected as the study site. A total of 177 responses were collected through the onsite survey, and 3703 tweets mentioning the park were collected from Twitter. Results from the survey show that ordinary activities such as walking and taking a rest in the park were the most common. These findings also support existing studies. The results from social media analytics found notable things such as positive tweets about how the railway was turned into a park, and negative tweets about diseases that may occur in the park. Therefore, a survey as traditional data and social media analytics as big data can be complementary methods for the design and planning process.

scholarly journals From digital positivism and administrative big data analytics towards critical digital and social media research!

2017 ◽  
Vol 32 (1) ◽  
pp. 37-49 ◽  
Author(s):  
Christian Fuchs
Keyword(s):  
Social Media ◽  
Big Data ◽  
Data Analytics ◽  
Big Data Analytics ◽  
Critical Realist ◽  
Alternative Approach ◽  
Digital Methods ◽  
Media Research ◽  
Social Media Research ◽  
Critical Social

This essay argues for a paradigm shift in the study of the Internet and digital/social media. Big data analytics is the dominant paradigm. It receives large amounts of funding, is administrative and a form of digital positivism. Critical social media research is an alternative approach that combines critical social media theory, critical digital methods and critical-realist social media research ethics. Strengthening the second approach is a material question of power in academia.

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