scholarly journals EXPRESS: “Get a £10 Free Bet Every Week!” – Gambling Advertising on Twitter: Volume, Content, Followers, Engagement and Regulatory Compliance

2021 ◽  
pp. 074391562199967
Author(s):  
Raffaello Rossi ◽  
Agnes Nairn ◽  
Josh Smith ◽  
Christopher Inskip
Keyword(s):  
Social Media ◽  
Big Data ◽  
Content Analysis ◽  
Volume Content ◽  
Data Analytics ◽  
Big Data Analytics ◽  
Regulatory Compliance ◽  
The Internet ◽  
Policy Recommendations ◽  
Policy Makers

The internet raises substantial challenges for policy makers in regulating gambling harm. The proliferation of gambling advertising on Twitter is one such challenge. However, the sheer scale renders it extremely hard to investigate using conventional techniques. In this paper the authors present three UK Twitter gambling advertising studies using both Big Data analytics and manual content analysis to explore the volume and content of gambling adverts, the age and engagement of followers, and compliance with UK advertising regulations. They analyse 890k organic adverts from 417 accounts along with data on 620k followers and 457k engagements (replies and retweets). They find that around 41,000 UK children follow Twitter gambling accounts, and that two-thirds of gambling advertising Tweets fail to fully comply with regulations. Adverts for eSports gambling are markedly different from those for traditional gambling (e.g. on soccer, casinos and lotteries) and appear to have strong appeal for children, with 28% of engagements with eSports gambling ads from under 16s. The authors make six policy recommendations: spotlight eSports gambling advertising; create new social-media-specific regulations; revise regulation on content appealing to children; use technology to block under-18s from seeing gambling ads; require ad-labelling of organic gambling Tweets; and deploy better enforcement.

Data Management and Big Data Analytics

2019 ◽  
pp. 1-23
Author(s):  
Vellingiri Jayagopal ◽  
Basser K. K.
Keyword(s):  
Social Media ◽  
Big Data ◽  
Data Management ◽  
Sentiment Analysis ◽  
Data Analytics ◽  
Digital Images ◽  
Big Data Analytics ◽  
Database Systems ◽  
The Internet ◽  
Processing Capacity

The internet is creating 2.5 quintillion bytes of data, and according to the statistics, the percentage of data that has been generated from last two years is 90%. This data comes from many industries like climate information, social media sites, digital images and videos, and purchase transactions. This data is big data. Big data is the data that exceeds storage and processing capacity of conventional database systems. Data in today's world (big data) is usually unstructured and qualitative in nature and can be used for various applications like sentiment analysis, increasing business, etc. About 80% of data captured today is unstructured. All this data is also big data.

Data Management and Big Data Analytics

2022 ◽  
pp. 1614-1633
Author(s):  
Vellingiri Jayagopal ◽  
Basser K. K.
Keyword(s):  
Social Media ◽  
Big Data ◽  
Data Management ◽  
Sentiment Analysis ◽  
Data Analytics ◽  
Digital Images ◽  
Big Data Analytics ◽  
Database Systems ◽  
The Internet ◽  
Processing Capacity

The internet is creating 2.5 quintillion bytes of data, and according to the statistics, the percentage of data that has been generated from last two years is 90%. This data comes from many industries like climate information, social media sites, digital images and videos, and purchase transactions. This data is big data. Big data is the data that exceeds storage and processing capacity of conventional database systems. Data in today's world (big data) is usually unstructured and qualitative in nature and can be used for various applications like sentiment analysis, increasing business, etc. About 80% of data captured today is unstructured. All this data is also big data.

scholarly journals BIG DATA ANALYTICS: A PRIMER

2020 ◽  
Vol 5 (9) ◽  
pp. 44-49
Author(s):  
Matthew Sadiku ◽  
Justin Foreman ◽  
Sarhan Musa
Keyword(s):  
Social Media ◽  
Big Data ◽  
Data Analytics ◽  
Big Data Analytics ◽  
Smart Phones ◽  
The Internet ◽  
Paper Briefly ◽  
Digital Devices ◽  
Hidden Patterns ◽  
Internet And Social Media

The use of digital devices and systems such smart phones, computers, the Internet, and social media has resulted in a massive volume of data which is exponentially increasing daily. Such data is processed using multiple techniques, collectively known as big data analytics. Big data analytics is the process of examining large amounts of data (big data) to uncover hidden patterns, correlations, and other insights. Analyzing big data enables organizations and businesses to make better and faster decisions. This paper briefly presents the fundamental concepts of big data analytics and its tools.

Big Data Analytics and Social Media in Disaster Management

2018 ◽  
pp. 287-294 ◽  
Author(s):  
Joice K. Joseph ◽  
Karunakaran Akhil Dev ◽  
A.P. Pradeepkumar ◽  
Mahesh Mohan
Keyword(s):  
Social Media ◽  
Big Data ◽  
Disaster Management ◽  
Data Analytics ◽  
Big Data Analytics

Challenges and Uses of Big Data Analytics for Social Media

2020 ◽  
pp. 1074-1081
Author(s):  
Mudassir Khan ◽  
Mohd Dilshad Ansari ◽  
Syed Yasmeen Shahdad
Keyword(s):  
Social Media ◽  
Big Data ◽  
Data Analytics ◽  
Big Data Analytics

Big Data Analytics in Bioinformatics

Biotechnology ◽  
2019 ◽  
pp. 1967-1984
Author(s):  
Dharmendra Trikamlal Patel
Keyword(s):  
Big Data ◽  
Internet Of Things ◽  
Data Analytics ◽  
Big Data Analytics ◽  
Annual Growth ◽  
Predictive Analysis ◽  
The Internet ◽  
Data Generation ◽  
Intelligent Devices ◽  
The Internet Of Things

Voluminous data are being generated by various means. The Internet of Things (IoT) has emerged recently to group all manmade artificial things around us. Due to intelligent devices, the annual growth of data generation has increased rapidly, and it is expected that by 2020, it will reach more than 40 trillion GB. Data generated through devices are in unstructured form. Traditional techniques of descriptive and predictive analysis are not enough for that. Big Data Analytics have emerged to perform descriptive and predictive analysis on such voluminous data. This chapter first deals with the introduction to Big Data Analytics. Big Data Analytics is very essential in Bioinformatics field as the size of human genome sometimes reaches 200 GB. The chapter next deals with different types of big data in Bioinformatics. The chapter describes several problems and challenges based on big data in Bioinformatics. Finally, the chapter deals with techniques of Big Data Analytics in the Bioinformatics field.

Predictive Analysis for Digital Marketing Using Big Data

2017 ◽  
pp. 259-283
Author(s):  
Balamurugan Balusamy ◽  
Priya Jha ◽  
Tamizh Arasi ◽  
Malathi Velu
Keyword(s):  
Artificial Intelligence ◽  
Social Media ◽  
Big Data ◽  
Statistical Analysis ◽  
Data Analytics ◽  
Big Data Analytics ◽  
Predictive Analysis ◽  
Cognitive Computing ◽  
Internet Resources ◽  
To Come

Big data analytics in recent years had developed lightning fast applications that deal with predictive analysis of huge volumes of data in domains of finance, health, weather, travel, marketing and more. Business analysts take their decisions using the statistical analysis of the available data pulled in from social media, user surveys, blogs and internet resources. Customer sentiment has to be taken into account for designing, launching and pricing a product to be inducted into the market and the emotions of the consumers changes and is influenced by several tangible and intangible factors. The possibility of using Big data analytics to present data in a quickly viewable format giving different perspectives of the same data is appreciated in the field of finance and health, where the advent of decision support system is possible in all aspects of their working. Cognitive computing and artificial intelligence are making big data analytical algorithms to think more on their own, leading to come out with Big data agents with their own functionalities.

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