The influence of price on the relationship between involvement and consideration set size

1995 ◽  
Vol 6 (4) ◽  
pp. 309-319 ◽  
Author(s):  
Richard L. Divine
2020 ◽  
Vol 4 (Supplement_2) ◽  
pp. 98-98
Author(s):  
Corinne Cannavale ◽  
Caitlyn Edwards ◽  
Ruyu Liu ◽  
Samantha Iwinski ◽  
Anne Walk ◽  
...  

Abstract Objectives Carotenoids are plant pigments known to deposit in neural tissues including the hippocampus, a brain substrate that supports several memory forms. However, there is a dearth of knowledge regarding carotenoid status and working memory function in children. Accordingly, this study aimed to understand the relationship between macular and skin carotenoids to visual and auditory working memory (WM) function. Methods Seventy preadolescent children (7–12 years, 32 males) were recruited from the East-Central Illinois area. Auditory working memory was assessed using the story recall subtest of the Woodcock-Johnson IV Test of Cognitive Abilities. A subsample (N = 61, 27 males) completed a visual working memory task and reaction time was quantified to determine speed of memory processing at set sizes of 1 to 4 items. Macular pigment optical density (MPOD) was assessed using customized heterochromatic flicker photometry. Skin carotenoids were assessed using reflection spectroscopy (Veggie Meter). Hierarchical linear regressions were conducted to assess the relationship between carotenoid status and WM function, while controlling for age, sex, income, and whole-body % fat (DXA). Results Auditory WM was positively associated with skin carotenoids (b = 0.263, P = 0.039) but not MPOD (b = −0.044, P = 0.380). In contrast, MPOD was significantly associated with faster visual WM speed at set size 3 (b = −0.253, P = 0.039) and trending at set sizes of 1 (b = −0.225, P = 0.051), 2 (b = −0.171, P = 0.121), and 4 (b = −0.230, P = 0.055). Interestingly, skin carotenoids were not related to visual WM performance at either set size (all P’s > 0.300). Conclusions These results indicate that auditory and visual WM may be differentially related to carotenoids. While skin carotenoids encompass all carotenoids consumed in diet, lutein and zeaxanthin are the only carotenoids which deposit in the macula. Given that MPOD was only related to visual WM, this suggests lutein plays a larger role in these neural functions relative to auditory WM. Interestingly, MPOD's relationship with visual WM increased in strength with the more difficult trial type (i.e., increasing set size), indicating MPOD is related at higher levels of WM capacity. Funding Sources This study was funded by the Egg Nutrition Center.


Appetite ◽  
2009 ◽  
Vol 52 (2) ◽  
pp. 313-317 ◽  
Author(s):  
Asbjorn Warvik Rortveit ◽  
Svein Ottar Olsen

2014 ◽  
Vol 27 (1) ◽  
pp. 103-113 ◽  
Author(s):  
Yi He ◽  
Qimei Chen ◽  
Leona Tam ◽  
Ruby P. Lee

2020 ◽  
Author(s):  
Aishwarya Deep Shukla ◽  
Guodong (Gordon) Gao ◽  
Ritu Agarwal

We use detailed clickstream data on online word-of-mouth (WOM) to uncover mechanisms underlying its influence on consumer decision making. A feature launch on a major doctor appointment booking platform allows us to examine the effects of online WOM on three dimensions of a consumer’s choice process: the consideration set size, the time taken to consider alternatives (web session duration), and the geographic dispersion of the choices considered. Results indicate that the effects of WOM on decision-making processes are not monotonic but rather are contingent on the abundance of WOM (number of rated doctors) in a market. When the abundance of WOM is high, the introduction of WOM makes patients consider fewer doctors, browse for a shorter duration, and focus on doctors that are geographically more proximate. In contrast, when the abundance of WOM is low, the introduction of WOM makes patients consider more doctors, browse for longer duration, and consider doctors that are geographically more dispersed. We also find that WOM can lead to a cannibalization effect: when ratings are published, the highly rated doctors reap the benefits (in the form of increased demand) at the expense of unrated doctors. Our study contributes to the extant literature on online WOM by providing new insights into how WOM influences consumer decision making and by examining this question at a more granular level than prior work. This paper was accepted by Anandhi Bharadwaj, information systems.


Nutrients ◽  
2021 ◽  
Vol 13 (8) ◽  
pp. 2620
Author(s):  
Christopher R. Gustafson ◽  
Kristina Arslain ◽  
Devin J. Rose

While the food environment has been implicated in diet-related health disparities, individuals’ ability to shape the food environment by limiting attention to a subset of products has not been studied. We examine the relationship between BMI category and consideration set—the products the individual considers before making a final choice—in an online hypothetical shopping experiment. Specifically, we focus on the healthiness of the consideration set the individual selected. Secondly, we examined the interaction of a health prompt (versus a no-prompt control) with BMI category on the healthiness of the consideration set. We used linear probability models to document the relationship between weight status and consideration set, between prompt and consideration set, and the effect of the interaction between prompt and weight status on consideration set. We found that (1) obese individuals are 10% less likely to shop from a consideration set that includes the healthy options, (2) viewing the prompt increased the probability of choosing a healthy consideration set by 9%, and (3) exposure to the prompt affected individuals in different BMI categories equally. While obese individuals are more likely to ignore healthier product options, a health-focused prompt increases consideration of healthy options across all BMI categories.


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