The aim of this work is to discuss and analyzing which criteria adopted for fish consumption in the Belém, Pará State, Metropolitan Region through the analysis of the consumer socioeconomic profile, the origin of his knowledge about the theme and his preferences about their fish buying and consumption habits, based on the answers obtained through a questionnaire. The methodology was the application of a questionnaire through the Google Forms platform,composed of 16 questions related to the themes addressed in this work directed to fish consumers in the municipalities of Ananindeua, Belém, Benevides, Castanhal, Marituba, Santa Bárbara do Pará and Santa Isabel do Pará. The questionnaire reached a total of 239 people. When asked about the preference in the choice of fish the dourada appears with about 68% as the preferred species for consumption in the BMR. The survey shows that most purchase places for consumption are the neighborhood fairs with 59% of the answers. Most respondents (about 60%) prefer fresh fish as the most sought-after form of conservation. As to the reason for the choice, the main answer obtained was the taste present in 89% of the interviews. Many respondents claimed that they would consume all types of fish, on the other hand, Tamuatá was chosen as the fish that respondents would not eat because it was seen in poor hygiene environments and had a strong flavor and odor. When asked how they learned to identify the fish freshness, 67% of respondents answered that this knowledge came through family teaching, showing that preference is a personal question and is related to the consumer cultural tradition.