Beyond Market Strategies: How Multiple Decision-Maker Groups Jointly Influence Underperforming Firms’ Corporate Social (Ir)responsibility

Purpose In the context of an industrial complex where corporate political activity (CPA) and political corporate social responsibility (political CSR) are not related, this study aims to investigate the possible relationship between citizens’ perceptions of these two non-market strategies and residents’ trust in companies located in the industrial complex. Design/methodology/approach Data were collected from 740 citizens living near a petrochemical complex in Tarragona (Spain). The results were analysed using structural equation modelling. Findings Based on institutional theory, the key findings of the study are that CPA and political CSR are differently related to citizens’ trust in companies. The results also verify that the negative relationship (between CPA and trust) outweighs the positive one (between political CSR and trust). Practical implications The lack of fit between political CSR and CPA in the complex analysed suggests that firms are neglecting approaches shared by these non-market strategies, and thus wasting a huge opportunity to improve citizens’ trust in and acceptance of the complex firms. Moreover, the ethical dimension should always be present when these firms take on political responsibilities. Originality/value To date, CPA and political CSR have largely been dealt with separately in the literature. This study attempted to bridge this gap by examining a situation where there is no strategic relationship between CPA and political CSR to analyse, from the perspective of citizens’ perceptions, the relationship each strategy has with the important academic concept of citizens’ trust in companies.

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Peranan Teknologi Informasi Dalam Mengefektifkan Keputusan Pemberian Dana Corporate Social Responsibilty (CSR)

JURNAL MEDIA INFORMATIKA BUDIDARMA ◽

10.30865/mib.v2i3.660 ◽

2018 ◽

Vol 2 (3) ◽

Author(s):

Elvitrianim Purba

Keyword(s):

Information Technology ◽

Corporate Social Responsibility ◽

Decision Support ◽

Social Responsibility ◽

Decision Support System ◽

Decision Maker ◽

Support System ◽

Maximum Effect ◽

Corporate Social ◽

Social Responsibilty

Information technology is growing increasingly provide convenience to the wearer. One of the ease with which it is offered is to provide the best alternative solution to the decision maker, in this case, the leader. So that leaders can with better and maximum in providing a decision. Applying the method in the desired decision processing is sufficiently good, and speeds up decision processing with the help of the information technology. In this study, researchers discuss the effectiveness of decisions generated by the leadership in terms of decisions grantors Corporate Social Responsibility (CRS). The method used to be applied in decision support system is WASPAS. It is expected that the result of this decision will give maximum effect to the leader in deciding the recipient village of CSR fund

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