Understanding the entrepreneurs’ behavioural intentions towards sustainable tourism: a case study from Greece

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R. Mitoula ◽  
V. Gkaragkani ◽  
E. Lalioti ◽  
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Author(s):  
Neeta Baporikar

Attempts have been made for long to classify tourists by activities, interests and opinions (AIOs), by values and even, typology of the tourist based on personality characteristics. Pearce (1993) observes, tourist motivation is in fact “discretionary, episodic, future oriented, dynamic, socially influenced, and evolving” with “attitudes, behavioural intentions, values, preferences, beliefs, needs, and goals thereby presenting spaghetti of overlapping and interlocking concepts”. This research paper is a case study of how ‘Club Mahindra Holidays' flagship brand of Mahindra Holidays & Resorts India Ltd., (MHRIL) started in 1996, has been successful in motivating tourism in general and in India in particular. It also attempts to understand how tourism is based on motivating theories and draw lessons for evolving successful tourism strategies based on the core values such as Reliability, Trust and Customer Satisfaction. The case study will enable tourism organizations to adopt best practices, strategize well for success and contribute to economic development in this era of globalization.


Author(s):  
María Teresa Álvarez Zumeta

La Universidad de Lezo es un pequeño municipio guipuzcoano al que acuden pocos turistas. Esto se debe a su cercanía a otros lugares más atractivos por ser más conocidos y a su industrialización gracias a la localización privilegiada de su territorio. Sin embargo, Lezo posee un rico patrimonio paisajístico y cultural, que queda resumido en este trabajo. Tanto protegerlo mediante normativa como darlo a conocer son indispensables para incidir en su mantenimiento y conservación. El turismo sostenible, que constituye una alternativa a las crisis de la economía, es también una manera adecuada de acercar este patrimonio a la gente.The Universidad de Lezo is a small Gipuzkoan town visited by few tourists. This fact is due to its proximity to places more attractive for being best known and its industrialization thanks to the privileged location of its area. Nevertheless, Lezo has a rich landscape and cultural heritage, which is summarized in this paper. Both protect it by regulation and make it known are indispensable to influence its maintenance and conservation. Sustainable tourism, which is an alternative to the economic crisis, is also an appropriate way to bring this heritage closer to the people.


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