The issue of Corporate Social Responsibility has received increasing attention over the last few years. Organizations are introducing socially responsible practices in their strategies in order to be more competitive. At the same time, universities are also aware of the importance of the triple organizational vision (economic, social and environmental) and they are making a lot of actions to improve their performance. In this chapter, the authors state that innovation in Higher Education is an important fact and express the experience of innovation from socially responsible universities. These entities have to know their current state and the future demands from the different stakeholders with the intention of satisfy them. This chapter studies how to drive innovation and how to structure it at the university context, how to inform about University Social Responsibility and, finally, the benefits for socially responsible universities. Finally, in this chapter the authors link three important topics today: Corporate Social Responsibility, Universities, and Innovation. As a result, they propose a set of aspects in which Universities could innovate by improving their social responsibility.
Does Employee Quality Affect Corporate Social Responsibility? Evidence from China