How do seniors evaluate retirement homes? The effects of functional congruity, self-congruity, and lifestyle congruity

2021 ◽  
Author(s):  
Stephan Grzeskowiak ◽  
M. Joseph Sirgy ◽  
Thomas Foscht ◽  
Bernhard Swoboda ◽  
Veronique Plichon ◽  
...  
Keyword(s):  
Functional Congruity

The Role of Self- and Functional Congruity in Cruising Intentions

2010 ◽  
Vol 50 (1) ◽  
pp. 100-112 ◽  
Author(s):  
Kam Hung ◽  
James F. Petrick
Keyword(s):  
Functional Congruity

E-mass customization: Effects of self-congruity and functional congruity on consumer responses

2016 ◽  
Vol 44 (8) ◽  
pp. 1379-1394 ◽  
Author(s):  
Minjung Park ◽  
Jungmin Yoo
Keyword(s):  
Mass Customization ◽  
Online Survey ◽  
Empirical Support ◽  
Perceived Quality ◽  
Ideal Self ◽  
Self Monitoring ◽  
Consumer Responses ◽  
Online Shoppers ◽  
Functional Congruity ◽  
New Perspective

Following the increasing popularity of mass customization in the online retailing environment, we investigated the effects of self-congruity and functional congruity on consumer responses. Female online shoppers (N = 303) in South Korea participated in an online survey. The results showed that the match between ideal self-concept and the customized product was a strong determinant of emotional product attachment. Functional congruity influenced emotional product attachment and perceived quality, which, in turn, influenced behavioral intentions. We also observed a moderating role of self-monitoring, such that, for high self-monitors ideal congruity influenced emotional product attachment, whereas for low self-monitors functional congruity influenced emotional product attachment and perceived quality. Thus, we provided both empirical support for the effects of ideal congruity and functional congruity on consumer responses in an online mass customization context, and a new perspective for those seeking to enhance the effectiveness of mass customization.

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