Optimal Advertising and Pricing in a New-Product Adoption Model

2008 ◽  
Vol 139 (2) ◽  
pp. 351-360 ◽  
Author(s):  
S. P. Sethi ◽  
A. Prasad ◽  
X. He
Keyword(s):  
New Product ◽  
Product Adoption ◽  
New Product Adoption ◽  
Optimal Advertising ◽  
Adoption Model

New product adoption in social networks: Why direction matters

2014 ◽  
Vol 67 (1) ◽  
pp. 2836-2844 ◽  
Author(s):  
Oliver Hinz ◽  
Christian Schulze ◽  
Carsten Takac
Keyword(s):  
Social Networks ◽  
New Product ◽  
Product Adoption ◽  
New Product Adoption
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