Assessing the Pricing Persceptives of Motorcycle Product Attributes on Customer Behavior

In Indonesia, motorbikes dominated public transit, making motorcycle sales extremely competitive for a number of brands, particularly Honda and Yamaha. The goal of this research is to identify and assess the effects of pricing perspective qualities, brand advantages, media branding, promotions, after-sales guarantee, products, colors, and designs, as well as fuel consumption as motor product items on consumer behavior. Purposive sampling was used in this investigation, with a total sample size of 194 participants. Using SPSS software, descriptive analysis and multiple linear regression analysis were used to analyze the data. The findings show that Honda's products play a larger role in the execution of its marketing plans, accounting for 87.75 percent of the total, with Yamaha's quality accounting for the remaining 79.40 percent influenced by other factors. This shows that respondents choose motorcycles with the following criteria: Engine, Media Branding, Price, Advertising and Fuel Consumption affect consumer behavior to buy both Honda and Yamaha products.

ANALISIS PENGARUH KUALITAS PRODUK, HARGA DAN IKLAN TERHADAP KEPUASAN PEMBELIAN PADA PT. ASKOTAMA INTI NUSANTARA

The development of the business world in Indonesia iscurrently growing rapidly, considering that it has entered the era of globalization so that the business world isrequired to develop rapidly. Consumers prioritize product quality, affordable prices and the company's advertisementsare not excessive. Creating purchase satisfaction is a challenge for entrepreneurs because a buyer is now increasinglycritical in choosing the type of product and must match his expectations. The purpose of this study is to determine:Analysis of the Effect of Product Quality, Price and Advertising on Purchase Satisfaction at PT. Askotama IntiNusantara.“The sampling technique used in this study the author uses the Random Sampling technique (Randomlyon All Consumers) where each member of the population has the same opportunity to be selected as the overallsample, but the sample in this study is the entire population that is sampled .“The results obtained that partially andsimultaneously there is a positive and significant influence between Product Quality, Price, Advertising on Purchase Satisfaction.

Analisa Faktor-Faktor Pengaruh Minat Beli Paket Data Telkomsel Dengan Masa Pandemi Covid 19 Sebagai Variabel Moderating

Abstract– The purpose of this study is to find out what factors influence the interest in buying telkomsel data packages with the covid 19 pandemic as a moderation variable. The type of population in this study is an unlimited population. Data collection techniques use non probability techniques on purposive sampling types. Data collection was conducted by the method of disseminating questionnaires and samples of 70 respondents. The data analysis technique used is multiple linear regression analysis using SPSS version 19. The result of this study is that the quality of the product does not have a significant effect on the purchase interest of telkomsel data package, the brand image has a significant effect on the purchase interest of telkomsel data package, the advertisement does not have a significant effect on the purchase interest of telkomsel data package, during the covid 19 pandemic it has a significant effect on the buying interest of telkomsel data package. Keywords: Product Quality, Brand Image, Price, Advertising, During the Covid 19 Pandemic, Interest in Buying Telkomsel Data Package

Pengaruh Promosi Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Sepeda Motor Pada PT. Alfa Scorpii Medan

This study aims to determine the effect of Promotion on Customer Satisfaction at PT. Alfa Scorpii Medan, determine the effect of Service Quality on Customer Satisfaction at PT. Alfa Scorpii Medan, determine the effect of Promotion and Service Quality on Customer Satisfaction at PT. Alfa Scorpii Medan. The population in this study are customers of PT. Alfa Scorpii Medan in 2019 which is 480 customers. By using the Slovin formula with an error rate of 10%, a total sample of 83 respondents was obtained. The results of the research analysis showed that Promotion and Service Quality partially and simultaneously have a positive and significant effect on Customer Satisfaction at PT. Alfa Scorpii Medan. The results of this study are supported by the value of R square (R2) which means that Promotion and Service Quality have an effect on Customer Satisfaction at PT. Alfa Scorpii Medan. While the remaining is effected by other factors originating from outside this research model such as brand trust, brand image, brand association, price, advertising, personal selling, distribution channels and consumer commitment.

An Empirical Study of Factors Influencing Consumers’ Purchasing Behaviours in Shopping Malls

Since a couple of years ago, the development of shopping malls is booming in the Klang Valley-Kuala Lumpur area in Malaysia. Motivating consumers for frequent visits to shopping complexes is imperative in order to run a successful shopping mall in such a competitive retail environment like the Klang Valley-Kuala Lumpur with over 100 shopping plazas. Getting knowledge of the elements attracting consumers to visit a shopping mall and make purchases is of greatest importance in order to achieve high profit return and increase economic growth and development of a nation. The objective of this research paper is to study the factors influencing the consumers’ buying behaviours in the shopping malls. The environmental related factors (building structure, atmosphere, sounds and music and fragrance and smell), services related factors (personal services, price, advertising and promotion), administrative related factors (tenant mix, anchor tenant, entertainments) as well as transportation and location related factors (parking, location, accessibility) were identified as independent variables and consumer’s buying behaviour within the malls as a dependent variable. A research framework was developed based on a thorough literature review. There were 200 responses collected from consumers in four shopping malls in Klang Valley-Kuala Lumpur area. Correlation and multiple regression analyses were carried out using the SPSS software package to obtain the results. The results of this research indicate that environmental, transportation and location related factors have significant impact on consumers’ buying behaviours in the shopping malls. The results congruent with previous studies by Brengman et al. (2012) and Grimmer et al. (2016) that indicated that environmental related factors have positive effects on consumers’ purchase behaviours. Additionally, this study also found that transportation and location related factors have significant relationship with consumers’ purchase behaviours as mentioned by Saber et al. (2017) and Samiran et al. (2015). The findings can be adopted by the shopping malls’ managers to improve overall shopping malls’ performance as well as by mall developers to evaluate the mall site’s location and construction designs. For academicians, this study could be used as a ground work for further exploration of the possibilities to influence consumers’ purchase behaviours through different marketing strategies to increase sales and profits.

Which is the Optimal Commercial Mode for a Video Site: Paid, Free, or Hybrid?

A monopolistic video site provides three commercial modes for viewers: paid, free, and hybrid. In paid mode, the video site provides high-definition video with no advertising (“paid video”), but viewers must pay for watching; in free mode, the video site provides free video with high or standard definition, and viewers have to watch advertisements; in hybrid mode, the video site provides both paid and free video. Our objective is to determine the optimal price, advertising amount, and free video definition to maximize the site’s profits according to viewer characteristics. In doing so, we take into account bandwidth costs, which are correlated with video definition. We study the optimal profit of the video site in different cases and find that in free mode, the video site should provide high-definition free video. Through numerical examples, we find that the system parameters determine whether the optimal profit can be obtained by providing paid, free, or hybrid mode.

Customer Expectation for Improvising the Comfortability of Royal Enfield two Wheelers

The LPG policies have lead to unremitting raise in rivalries which have eventually resulted in transformation in row by the universal values as fit as in considerable slice in price. Advertising of automobile investment company and bank division have too played a noteworthy position in boost vehicle require, particularly since the residents in the center revenue set. Currently numerous global brands like Honda, Suzuki, are rival with Indian brands such as Royal Enfield, Hero Honda, Bajaj, TVS, and Kinetic to imprison Indian Markets. These company track diverse advertising strategy have resulted in creation the end user the main input for winner in the business The genuine test is to create charmed clientele and additional highly faithful consumers. Customers are the sovereign and lacking fulfilling their wants nothing be able to live in the business spirited globe. The present study aims to investigate the consumer perception and satisfaction towards Royal Enfield Bike