Optimal advertising and pricing in a class of general new-product adoption models

European Journal of Operational Research ◽

10.1016/j.ejor.2013.02.035 ◽

2013 ◽

Vol 229 (2) ◽

pp. 433-443 ◽

Author(s):

Kurt Helmes ◽

Rainer Schlosser ◽

Martin Weber

Keyword(s):

New Product ◽

Product Adoption ◽

New Product Adoption ◽

Optimal Advertising

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Optimal Advertising and Pricing in a New-Product Adoption Model

Journal of Optimization Theory and Applications ◽

10.1007/s10957-008-9472-5 ◽

2008 ◽

Vol 139 (2) ◽

pp. 351-360 ◽

Author(s):

S. P. Sethi ◽

A. Prasad ◽

X. He

Keyword(s):

New Product ◽

Product Adoption ◽

New Product Adoption ◽

Optimal Advertising ◽

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THE IMPACT OF CONSPICUOUS CONSUMPTION AND PERCEIVED VALUE ON NEW PRODUCT ADOPTION INTENTION THE MODERATING ROLE OF CREATIVITYSEEKING PERSONALITY

Global Fashion Management Conference ◽

10.15444/gfmc2017.02.08.02 ◽

2017 ◽

Vol 2017 ◽

pp. 158-162

Author(s):

Meixiang Cui ◽

◽

Subin Im

Keyword(s):

Perceived Value ◽

Conspicuous Consumption ◽

New Product ◽

Product Adoption ◽

New Product Adoption ◽

Moderating Role ◽

Adoption Intention

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GENDER DIFFERENCES IN THE EFFECTS OF INDIVIDUAL INFLUENCE AND SUSCEPTIBILITY ON NEW PRODUCT ADOPTION

Global Fashion Management Conference ◽

10.15444/gmc2020.11.05.15 ◽

2020 ◽

Vol 2020 ◽

pp. 1562-1562

Author(s):

Honghong Zhang ◽

Keyword(s):

Gender Differences ◽

New Product ◽

Product Adoption ◽

New Product Adoption

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Effects of Customer Innovativeness and Customer Behavior on New Product Adoption in a Web-based Environment

The e-Business Studies ◽

10.15719/geba.15.5.201410.31 ◽

2014 ◽

Vol 15 (5) ◽

pp. 31-49

Author(s):

김준환 ◽

이항

Keyword(s):

New Product ◽

Customer Behavior ◽

Product Adoption ◽

New Product Adoption ◽

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Payment Schemes of the Not-for-profit Operations on New Product Adoption and Fuel Saving in Developing Economies

SSRN Electronic Journal ◽

10.2139/ssrn.3660532 ◽

2020 ◽

Author(s):

Jiguang Chen ◽

Ying-Ju Chen

Keyword(s):

Developing Economies ◽

New Product ◽

Fuel Saving ◽

Product Adoption ◽

New Product Adoption ◽

Not For Profit ◽

Payment Schemes

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New product adoption by the buying organization: Who are the real influencers?

Industrial Marketing Management ◽

10.1016/0019-8501(86)90042-8 ◽

1986 ◽

Vol 15 (1) ◽

pp. 33-43 ◽

Author(s):

Marvin Berkowitz

Keyword(s):

New Product ◽

Product Adoption ◽

New Product Adoption ◽

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Differential effects of online review characteristics on innovators and imitators in new product adoption

International Journal of Advertising ◽

10.1080/02650487.2021.2017135 ◽

2021 ◽

pp. 1-20

Author(s):

Qiuli Su ◽

Jianan Wu

Keyword(s):

New Product ◽

Online Review ◽

Product Adoption ◽

New Product Adoption ◽

Differential Effects

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Predicting new product adoption using Bayesian truth serum

Journal of Medical Marketing Device Diagnostic and Pharmaceutical Marketing ◽

10.1057/jmm.2010.19 ◽

2010 ◽

Author(s):

Patrick J Howie ◽

Ying Wang ◽

Joanne Tsai

Keyword(s):

New Product ◽

Product Adoption ◽

New Product Adoption

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New product adoption in social networks: Why direction matters

Journal of Business Research ◽

10.1016/j.jbusres.2012.07.005 ◽

2014 ◽

Vol 67 (1) ◽

pp. 2836-2844 ◽

Author(s):

Oliver Hinz ◽

Christian Schulze ◽

Carsten Takac

Keyword(s):

Social Networks ◽

New Product ◽

Product Adoption ◽

New Product Adoption

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The Influence of Values on New Product Adoption: A Cross-Cultural Study

Proceedings of the 1998 Multicultural Marketing Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-17383-2_17 ◽

2015 ◽

pp. 112-115

Author(s):

Naoufel Daghfous ◽

John V. Petrof ◽

Frank Pons

Keyword(s):

Cultural Study ◽

New Product ◽

Cross Cultural ◽

Product Adoption ◽

New Product Adoption ◽

Cross Cultural Study

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