scholarly journals “I Was Trying to Do the Maths”: Exploring the Impact of Risk Communication in Discrete Choice Experiments

2018 ◽  
Vol 12 (1) ◽  
pp. 113-123 ◽  
Author(s):  
Caroline Vass ◽  
Dan Rigby ◽  
Katherine Payne
Nutrients ◽  
2021 ◽  
Vol 13 (8) ◽  
pp. 2677
Author(s):  
Anastasios Bastounis ◽  
John Buckell ◽  
Jamie Hartmann-Boyce ◽  
Brian Cook ◽  
Sarah King ◽  
...  

Food production is a major contributor to environmental damage. More environmentally sustainable foods could incur higher costs for consumers. In this review, we explore whether consumers are willing to pay (WTP) more for foods with environmental sustainability labels (‘ecolabels’). Six electronic databases were searched for experiments on consumers’ willingness to pay for ecolabelled food. Monetary values were converted to Purchasing Power Parity dollars and adjusted for country-specific inflation. Studies were meta-analysed and effect sizes with confidence intervals were calculated for the whole sample and for pre-specified subgroups defined as meat-dairy, seafood, and fruits-vegetables-nuts. Meta-regressions tested the role of label attributes and demographic characteristics on participants’ WTP. Forty-three discrete choice experiments (DCEs) with 41,777 participants were eligible for inclusion. Thirty-five DCEs (n = 35,725) had usable data for the meta-analysis. Participants were willing to pay a premium of 3.79 PPP$/kg (95%CI 2.7, 4.89, p ≤ 0.001) for ecolabelled foods. WTP was higher for organic labels compared to other labels. Women and people with lower levels of education expressed higher WTP. Ecolabels may increase consumers’ willingness to pay more for environmentally sustainable products and could be part of a strategy to encourage a transition to more sustainable diets.


2020 ◽  
Vol 40 (4) ◽  
pp. 483-497
Author(s):  
Ian Waudby-Smith ◽  
A. Simon Pickard ◽  
Feng Xie ◽  
Eleanor M. Pullenayegum

Introduction. The EQ-5D-5L valuation protocol contains both time tradeoff (TTO) tasks and discrete choice experiments (DCE), raising the question of how to best use these in creating a value set. The hybrid model, which combines TTO and DCE data, has emerged as a commonly used approach. However, this model assumes independence among responses from the same individual, a linear relationship between TTO and DCE utilities, and, in many implementations, homoscedastic residuals. The aims of this study are to examine alternatives to these assumptions and determine the impact of misspecification on value sets. Methods. We performed a simulation study, parameterized using the US EQ-5D-5L valuation study, to assess the impact of model misspecification. We simulated TTO and DCE data with nonlinear relationships between TTO and DCE utilities, heteroscedastic errors, and correlated responses. Simulated data were analyzed using hybrid models with and without heteroscedasticity, Tobit models with and without heteroscedasticity, a latent class model, and a mixed model. Results. Mean absolute errors (MAEs) for correctly specified models were <0.05, whereas models that incorrectly assumed a linear relationship between TTO and DCE utilities or homoscedasticity of TTO responses featured states with an MAE >0.1. When a linear relationship between TTO and DCE utilities held, using both TTO and DCE data under correct specification yielded smaller MAEs compared with using TTO data alone but yielded larger MAEs when a linear relationship did not hold. Mistakenly assuming homoscedasticity led to increased MAEs, whereas ignoring dependence did not. Conclusions. Because heteroscedasticity in TTO utilities and nonlinear associations between DCE and TTO utilities have been noted, we recommend careful assessment of scedasticity and linearity to ascertain the suitability of a hybrid model.


2020 ◽  
Vol 20 (1) ◽  
Author(s):  
Tim M. Benning ◽  
Benedict G. C. Dellaert ◽  
Theo A. Arentze

Abstract Background Goals play an important role in the choices that individuals make. Yet, there is no clear approach of how to incorporate goals in discrete choice experiments. In this paper, we present such an approach and illustrate it in the context of lifestyle programs. Furthermore, we investigate how non-health vs. health goals affect individuals’ choices via non-goal attributes. Methods We used an unlabeled discrete choice experiment about lifestyle programs based on two experimental conditions in which either a non-health goal (i.e., looking better) or a health goal (i.e., increasing life expectancy) was presented to respondents as a fixed attribute level for the goal attribute. Respondents were randomly distributed over the experimental conditions. Eventually, we used data from 407 Dutch adults who reported to be overweight (n = 212 for the non-health goal, and n = 195 for the health goal). Results Random parameter logit model estimates show that the type of goal significantly (p < 0.05) moderates the effect that the attribute diet has on lifestyle program choice, but that this is not the case for the attributes exercise per week and expected weight loss. Conclusions A flexible diet is more important for individuals with a non-health goal than for individuals with a health goal. Therefore, we advise policy makers to use information on goal interactions for developing new policies and communication strategies to target population segments that have different goals. Furthermore, we recommend researchers to consider the impact of goals when designing discrete choice experiments.


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