scholarly journals What Is the Relation between Circular Economy and Sustainability? Answers from Frontrunner Companies Engaged with Circular Economy Practices

2021 ◽  
Author(s):  
Anna M. Walker ◽  
Katelin Opferkuch ◽  
Erik Roos Lindgreen ◽  
Andrea Raggi ◽  
Alberto Simboli ◽  
...  
Keyword(s):  
Resource Use ◽  
Circular Economy ◽  
Business Models ◽  
Sustainable Society ◽  
Structured Interviews ◽  
Business Operations ◽  
Major Interest ◽  
Target Firms ◽  
New Business ◽  
Survey Results

AbstractThe circular economy (CE) concept has become a major interest for companies, promising new business opportunities and a decrease in environmental impacts. Though research on circular business models has recently increased, few scholars have investigated how companies engaged with CE view the connection between CE and sustainability. To address this gap, this paper uses a semi-quantitative survey and semi-structured interviews conducted with companies based in Italy and the Netherlands. Purposive sampling was employed to target firms associated with national and international CE networks, as these companies already engage with CE practices. The survey was distributed online to over 800 firms, of which 155 provided information on their understanding of the CE concept and its relationship with sustainability. The survey results are complemented through findings from 43 interviews with a subset of the survey respondents. The survey answers show that companies view CE as one of the tools to achieve sustainable development, particularly in the environmental domain, where the focus lies on environmentally friendly resource use. Yet, the respondents are less confident whether CE increases economic and social benefits of firms. Interviews show that a majority of respondents position sustainability as the overarching concept. However, most companies advocate that the private sector should strive for both sustainability and circularity, though the distinction between the two concepts in daily business operations seems synthetic and futile to some. These findings provide an important stepping stone for better understanding how firms could apply CE practices to move towards a more sustainable society.

Convergence and digital fusion lead to competitive differentiation

2019 ◽  
Vol 26 (3) ◽  
pp. 707-720
Author(s):  
Ashish Thomas
Keyword(s):  
Business Models ◽  
Business Processes ◽  
Growth Strategies ◽  
Content Type ◽  
Business Operations ◽  
Digital Convergence ◽  
Global Banking ◽  
New Business ◽  
New Business Models

Purpose Organizations are consistently seeking innovative strategies and novel pathways to enhance business processes and create differentiation. The global business ecosystem is changing and there is growing demand for multi-modal digital technologies, big data consolidation and data analytics to harness a cost-competitive agile system. Technological convergence and integration of digital systems is one of the preferred methodologies that facilitates new and effective workflows and revives business processes. The progressive interlinking of digital technologies with business operations leads to the convergence and blending of management disciplines, devices and applications. The growing inconsistencies in managerial understanding regarding the benefits of convergence prompts a comprehensive examination of digital convergence pathways, identifying the impacts on converging entities and business objectives. The State bank of India (SBI) mega-merger case study was selected to investigate the pragmatic framework of digital convergence and to understand the impacts on interlinked entities such as: business operations, strategic management, project team that support value creation and competitive differentiation. The purpose of this paper is to focus on the phenomena of techno-fusion of emerging technologies creating new opportunities, business models and unique strategies for global banking and financial service organizations. Design/methodology/approach This study applies the qualitative, inductive research method using critical reflection of before and after the implementation of convergence and digital integration strategies. The SBI case study employs this research strategy based on the premise that banks must stay agile and highly responsive to the changing environment to enhance its value proposition and competitive differentiation objectives. The study methodology incorporates cooperative inquiry and multiple levels of analysis using data collection techniques of exhaustive review of archives, informal interviews, questionnaires and observations to identify the synergistic process improvement pathway. The study is grounded on the concept that the convergence of diverse business pathways involves innovative and interlinked project, strategic and information technology (IT) workflows that results in open innovative systems. Findings The studies identify that organizational innovation and creative solutions are a result of ecosystem turbulence, environmental force diversity, competitive pressure and the need for differentiation. Organizations that harness the power of digital fusion and convergence of management, systems and data generate a competitive advantage. The technological convergence strategy pulls multiple business and technology processes (project, strategic, IT, Cloud, AI and business process management) at the organizational, divisional or functional level generating new opportunities and threats, new business models and unique growth strategies for global banking and financial services organizations. Organizations that fully integrate techno-fusion of business and digital strategies produce synergistic effects and enhance adaptability, innovation and resiliency in the face of competitive challenges. Research limitations/implications Additional areas that can be explored further as an extension of this study are listed below: identifying factors to improve the speed of convergence; the current results are limited to large size organizations where formal management and technology functions are distinctive. Similar studies on smaller organizations are warranted. Originality/value This study focuses on the evolving field of technology innovation, which is increasingly being intertwined with business operations. Innovative digital technology is enabling the convergence of the disciplines of management, digital devices and applications. This facilitates the creation of a pragmatic framework that supports convergence of business operations, strategic management and digital fusion which leads to value creation and competitive differentiation. The techno-fusion of emerging technologies and digital strategies generates new opportunities and threats, new business models and unique growth strategies for organizations.

CIRCULAR ECONOMY DRIVEN INNOVATIONS WITHIN BUSINESS MODELS OF RURAL SMEs

2019 ◽  
Vol 6 ◽  
pp. 520 ◽  
Author(s):  
Inga Uvarova ◽  
Dzintra Atstaja ◽  
Alise Vitola
Keyword(s):  
Circular Economy ◽  
Business Models ◽  
Data Gathering ◽  
Primary Data ◽  
Efficient Production ◽  
Theory Approach ◽  
New Business ◽  
Limited Scale ◽  
Grounded Theory Approach

The competitiveness of rural SMEs is low due to economic inefficiency and the lack of innovations. The main challenges faced by rural SMEs are the limited scale, the distance form larger sales markets, R&D and business support institutions, and the lack of innovative spirit. The circular and bio-economies are shaping the rural SMEs towards the environmentally friendly and eco-efficient production, the minimization of the generation of waste and less use of natural resources. This potential of the adoption of new business models within rural SMEs is not fully observed.The aim of this research is to analyse the opportunities of rural SMEs in introducing the innovative business models driven by the circular economy. This research explores the innovative business models of rural SMEs that transform the environmental challenges in business opportunities and keep a balance with the growing consumption needs. The results of the research are of both theoretical and practical value, providing recommendations for facilitation of innovative business models within rural SMEs. The research methods: desk research, statistical analysis, a grounded theory approach, case study, primary data gathering through seven focus groups with more than 200 stakeholders from six European countries.  

scholarly journals Customer Experience in Circular Economy: Experiential Dimensions among Consumers of Reused and Recycled Clothes

2022 ◽  
Vol 14 (1) ◽  
pp. 509
Author(s):  
An Hai Ta ◽  
Leena Aarikka-Stenroos ◽  
Lauri Litovuo
Keyword(s):  
Business Model ◽  
Circular Economy ◽  
Business Models ◽  
Customer Experience ◽  
Clothing Industry ◽  
Structured Interviews ◽  
Five Dimensions ◽  
Qualitative Interview Study ◽  
Customer Perspective ◽  
Customer Values

The textile and clothing industry is undergoing a sustainability transition, pushing related businesses to adapt to circular economy (CE) models, such as recycling and reuse. This shift has been extensively studied from industry and business model perspectives, but we lack an understanding of the customer perspective, i.e., how circulated products, such as reused and recycled clothes are experienced among consumers. This understanding is crucial, as customer experience plays a significant role in the adoption of CE products. Therefore, we conducted a qualitative interview study to explore how consumer-customers experience recycled textiles and reused clothes. We used an established experience dimension model and mapped how the five dimensions of customer experience—sensory, affective, behavioral, cognitive, and social—present themselves in the sustainable clothing industry. The data comprised 16 qualitative semi-structured interviews analyzed with a coding framework built on the basis of customer experiences, customer values, and the CE business model literature. The results revealed that diverse sensory (e.g., scent), affective (e.g., pride and shame), behavioral (e.g., developing new decision-making rules), cognitive (e.g., learning and unlearning), and social (e.g., getting feedback from others and manifesting own values) aspects shape how consumers experience reused and recycled clothes. We also compared and analyzed the results of the reuse and redistribute model and the recycle model. Our study contributes to the literature of CE business models and customer experience by providing a structured map of diverse experiential triggers and outcomes from the five experiential dimensions, which together reveal how consumers experience circulated products of the clothing industry. These findings enhance our understanding of customers’ motivation to use recycled and reused products and adoption of CE products.

scholarly journals Circular Economy Model: Insights from a Case Study in South Italy

2020 ◽  
Vol 12 (8) ◽  
pp. 3466 ◽  
Author(s):  
Nadia Palmieri ◽  
Alessandro Suardi ◽  
Vincenzo Alfano ◽  
Luigi Pari
Keyword(s):  
Power Plant ◽  
Environmental Sustainability ◽  
Circular Economy ◽  
Business Models ◽  
Ghg Emissions ◽  
Value Added ◽  
Economic Evaluations ◽  
South Italy ◽  
New Business

This study aims to analyze the economic and environmental sustainability of a case study of an energy power plant that produces electricity from pruning residues of olive groves from nine municipalities in southern Italy. To assess the economic sustainability of the agro-energetic chain, the profitability and efficiency ratios are calculated. Moreover, the GHG emissions of the agro-energetic pruning supply chain due to both the pruning collection at the field level, and their combustion for energy production at the power plant, are calculated. To put together the environmental and economic evaluations, the ecoefficiency ratio was calculated to measure the value added per 1Mg of GHG emitted into the atmosphere. The findings show the whole agro-energetic chain, namely the power plant and the collection company have both a good return on owner’s equity (ROE) ratio (15.89% and 31.48%, respectively) and ROI ratio (4.34% and 6.14% respectively). Moreover, the power plant’s ecoefficiency ratio (2.64€ per 1Mg of GHG) is slightly lower than harvest firm one (2.91€ per 1Mg of GHG). The findings could be useful to develop new business models based on the circular economy concept. In fact, the business model proposed could push entrepreneurs towards new income opportunities, at the same time, helping local farms and reducing the environmental impacts.

scholarly journals Configuring New Business Models for Circular Economy through Product–Service Systems

2019 ◽  
Vol 11 (13) ◽  
pp. 3727 ◽  
Author(s):  
Marina P. P. Pieroni ◽  
Tim C. McAloone ◽  
Daniela C. A. Pigosso
Keyword(s):  
Circular Economy ◽  
Customer Value ◽  
Business Models ◽  
Service System ◽  
Service Systems ◽  
Product Service System ◽  
Product Service ◽  
New Business ◽  
Product Service Systems ◽  
New Business Models

Product—service systems (PSSs) are often outlined as potential enablers of new business models for circular economy. However, not all business models based on product-service systems have superior circularity potential. This research demonstrates how the application of a previously developed business model configurator for circular economy can support the design and assessment of customer value, economic and resource decoupling potential for product-service system business models in practice. By applying action research in two Nordic manufacturing companies from the furniture sector, different business model concepts based on product-service systems were proposed and assessed. Results indicate positive uptake by companies regarding the usefulness of the obtained outcomes. This research identified two key findings about ‘product-service system business models for circular economy’: (i) their configuration should fulfil certain simultaneous conditions—i.e. superior customer value, economic growth, and resource decoupling potential—to contribute to circular economy; and (ii) they are often ‘niche solutions’, fulfilling specific needs and customer segments, and more likely to flourish with certain types/characteristic of products, segments or geographical locations. Lastly, a framework outlining the conditions and trade-offs for assessing the circularity potential of business models based on product-service systems is introduced as one of the key contributions.

Going in circles: new business models for efficiency and value

2019 ◽  
Vol 40 (4) ◽  
pp. 36-43 ◽  
Author(s):  
Ana Beatriz Lopes de Sousa Jabbour
Keyword(s):  
Circular Economy ◽  
Design Methodology ◽  
Business Models ◽  
Business Case ◽  
Content Type ◽  
New Business ◽  
Key Issues ◽  
Conceptual Paper ◽  
Multiple Levels ◽  
New Business Models

Purpose This paper aims to explain what managers will want to know about the circular economy by covering some of the key issues and discussing an approach which may help organisations to move towards the circular economy. Design/methodology/approach This is a conceptual paper, which blends theory and hard facts to achieve its aims. Findings This paper presents a framework which uses multiple levels of analysis to explain how organisations can prepare for and implement circular economy practices. Originality/value This paper makes relevant contributions for both academics and practitioners by providing essential practical guidance on the “what”, “how” and “why” of the circular economy, which can help managers to plan and implement a convincing business case for this sustainable approach.

scholarly journals Circular Economy Competencies for Design

2020 ◽  
Vol 12 (4) ◽  
pp. 1561 ◽  
Author(s):  
Deborah Sumter ◽  
Jotte de Koning ◽  
Conny Bakker ◽  
Ruud Balkenende
Keyword(s):  
Systems Thinking ◽  
Circular Economy ◽  
Business Models ◽  
Training Programs ◽  
User Engagement ◽  
Multiple Use ◽  
Structured Interviews ◽  
Stage Of Development ◽  
Independent Field ◽  
And Training

This study addresses what competencies (knowledge, skills, and attitudes) designers need in order to successfully design products and services for a circular economy. Existing literature, though sparse, has identified a number of circular economy competencies for design. Yet, a coherent overview is lacking. To complement the competencies found in the literature with insights from practice, we conducted 18 semi-structured interviews with design professionals. Our study identifies seven circular economy competencies for design: (1) Circular Impact Assessment, (2) Design for Recovery, (3) Design for Multiple Use Cycles, (4) Circular Business Models, (5) Circular User Engagement, (6) Circular Economy Collaboration, and (7) Circular Economy Communication. We used a general sustainability competencies framework to categorize our findings. Interestingly, we did not find evidence of the Systems Thinking competency in practice, although in the literature it is mentioned as a relevant competency for design for a circular economy. In addition, we found that methods and tools are still largely lacking or in a premature stage of development. We conclude that design for a circular economy can be seen as an upcoming, independent field within the sustainability domain, and that requires a specific set of competencies, methods, and tools. Our overview of circular economy competencies for design can guide the development of relevant methods and tools, circular economy-based design curricula, and training programs in the future.

scholarly journals The Intention to Purchase Recycled Products: Towards an Integrative Theoretical Framework

2020 ◽  
Vol 12 (22) ◽  
pp. 9739
Author(s):  
Barbara Bigliardi ◽  
Domenico Campisi ◽  
Giovanna Ferraro ◽  
Serena Filippelli ◽  
Francesco Galati ◽  
...  
Keyword(s):  
Circular Economy ◽  
Purchase Intention ◽  
Business Models ◽  
Theoretical Framework ◽  
Purchase Behavior ◽  
Integrative Framework ◽  
Intention To Purchase ◽  
Behavioral Theories ◽  
New Business ◽  
New Business Models

The growing interest of the scientific literature regarding purchase behavior, circular economy and new business models has generated the need, as well as the opportunity, for a comprehensive review and categorization of the state of the existing research carried out so far. The present study aims at reconciling the wide but fragmented literature dealing with the purchase intention of recycled products. An integrative theoretical framework, able to combine several constructs, perspectives, and theories discussed to date on the topic, is proposed. Such framework represents a further step toward a comprehensive understanding of behavioral theories and constructs, which need to be understood to design effective business models for the circular economy. This effort could be highly valuable both for scholars interested in the topic—as the integrative framework could assist them in theorizing additional effects—and for firms’ managers—who can understand, more in depth, the drivers of the consumers’ purchasing process and act accordingly.

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