Colour desktop workstation for engineers has virtual second screen capability

Enquadrada por uma expansão do mercado tecnológico vocacionado para a disponibilização de informação em cenário de mobilidade, surgiu, em anos recentes, a chamada tecnologia de Segundo Ecrã (Second Screen). A sua crescente popularidade, seguida de um aumento exponencial do investimento por parte de grandes operadores televisivos, conduziu a uma diversificação dos seus serviços. Uma análise da oferta existente mostra-nos que a sua potencialidade está a ser associada, principalmente, a produtos de entretenimento e comércio eletrónico. Mas para onde caminha o futuro desta tecnologia? Neste artigo, refazem-se os caminhos deste fenómeno do Segundo Ecrã por meio de uma breve perspetiva histórica; a seguir, propõe-se uma tentativa de definição e construção de modelo teórico do seu funcionamento e, por último, aponta-se um possível ponto de convergência estrutural com o jornalismo — uma interseção ainda não explorada e com grande potencial de apropriação.

Download Full-text

Exploring the Use of Second Screen Devices During Live Sports Broadcasts to Promote Social Interaction

Advances in Computer Entertainment Technology - Lecture Notes in Computer Science ◽

10.1007/978-3-319-76270-8_23 ◽

2018 ◽

pp. 318-338 ◽

Cited By ~ 2

Author(s):

Marco Cruz ◽

Teresa Romão ◽

Pedro Centieiro ◽

A. Eduardo Dias

Keyword(s):

Social Interaction ◽

Second Screen

Download Full-text

The moderating effect of identification on return on investment from sponsor brand integration

International Journal of Sports Marketing and Sponsorship ◽

10.1108/ijsms-10-2016-0077 ◽

2018 ◽

Vol 19 (1) ◽

pp. 41-57 ◽

Cited By ~ 6

Author(s):

Jonathan A. Jensen ◽

Patrick Walsh ◽

Joe Cobbs

Keyword(s):

Return On Investment ◽

Perceived Value ◽

Moderating Effect ◽

Brand Awareness ◽

Content Type ◽

Second Screen ◽

Sport Events ◽

Brand Integration ◽

The Impact ◽

Screen Use

Purpose The achievement of a requisite return on investment (ROI) from a brand’s investment in sponsorships of sport events is becoming increasingly important. Consequently, evolving trends in the consumption of the live television broadcasts of such events (e.g. increased usage of second screens by consumers) are an important consideration. The purpose of this paper is to examine the impact of second screen use during sport broadcast consumption on important marketing outcomes (i.e. brand awareness and the perceived value and intrusiveness of sponsor brand integration), and whether effectiveness is dependent on the consumer’s level of identification with the sport being broadcast. Design/methodology/approach A 2×2 (experimental/control and high SportID/low SportID) between-subjects experimental design featuring the broadcast of a sport event as the stimuli was utilized to examine a potential interaction effect between sport identification and second screen use on three dependent variables important for sport sponsors. Findings Results confirmed that those with a high level of sport identification realized significantly higher levels of brand awareness for sponsors integrated into the broadcast. However, when consumers were asked to engage in second screen use, the experiment revealed a moderating effect of sport identification on the impact of second screen use, for both brand awareness and the perceived value of the brand integration. Originality/value Consumers with higher levels of sport identification are an important target of sport sponsorship activities by brand marketers. Given this, the implication that second screen use can reduce the effectiveness of important sponsorship-related outcomes such as brand awareness is a sobering result for marketers expecting a positive ROI from sponsorships of sport events.

Download Full-text

Screening for Congenital Hypothyroidism With Specimen Collection at Two Time Periods: Results of the Northwest Regional Screening Program

PEDIATRICS ◽

10.1542/peds.76.5.734 ◽

1985 ◽

Vol 76 (5) ◽

pp. 734-740

Author(s):

Stephen H. LaFranchi ◽

Cheryl E. Hanna ◽

Patricia L. Krainz ◽

Michael R. Skeels ◽

Richard S. Miyahira ◽

...

Keyword(s):

Congenital Hypothyroidism ◽

Filter Paper ◽

Age Of Onset ◽

Screening Program ◽

Thyroid Tissue ◽

Cost Effective ◽

Thyroid Stimulating Hormone ◽

Primary Hypothyroidism ◽

Skeletal Maturation ◽

Second Screen

To determine the benefit of collecting two routine specimens to test for congenital hypothyroidism, we examined the results of our newborn screening program during the last 9.5 years. The Northwest Regional Screening Program (NWRSP) performs a primary thyroxine test with thyroid-stimulating hormone determinations on the lowest 10% of dried blood filter paper specimens. An initial specimen is obtained in the newborn period, and a routine second specimen is collected at approximately 4 to 6 weeks of age in all infants born in Oregon and 25% of infants born in Idaho, Montana, Alaska, and Nevada. Between May 1975 and October 1984, 182 infants with primary hypothyroidism were detected from 811,917 infants screened, a prevalence rate of 1:4,461. The routine second specimen led to the diagnosis of 19 infants of 484,604 infants screened, a detection rate of 1:25,505. When infants detected by the second screen were compared with those detected by the first screen, they had higher thyroxine and lower thyroidstimulating hormone concentrations on filter paper and serum specimens. When thyroid scanning was used, all but one infant detected by the second screen had some residual thyroid tissue, whereas 35% of infants detected by the first screen had thyroid aplasia. Skeletal maturation was more likely to be normal in infants detected by the second screen. These infants appear to have milder hypothyroidism due to a later age of onset or slower evolution of thyroid failure. At a cost of $31,881 per infant detected by the second screen, the NWRSP found it cost-effective to obtain a routine second specimen.

Download Full-text