Measuring the sources of marketing channel power: A comparison of alternative approaches
1995 ◽
Vol 12
(4)
◽
pp. 333-354
◽
Keyword(s):
2010 ◽
Vol 13
(4)
◽
pp. 847-860
1991 ◽
Vol 49
◽
pp. 650-651
1997 ◽
Vol 48
(3)
◽
pp. 314-318
Keyword(s):