Thrill and Adventure Seeking as a modifier of the relationship of perceived risk with risky driving among young drivers

2014 ◽  
Vol 62 ◽  
pp. 223-229 ◽  
Author(s):  
Julie Hatfield ◽  
Ralston Fernandes ◽  
R.F. Soames Job
Keyword(s):  
Perceived Risk ◽  
Risky Driving ◽  
Young Drivers ◽  
Relationship Of ◽  
The Relationship

scholarly journals The Relationship of Perceived Risk and Biases in Perceived Risk to Fracture Prevention Behavior in Older Women

2015 ◽  
Vol 49 (5) ◽  
pp. 696-703 ◽  
Author(s):  
Salene M. W. Jones ◽  
Nancy M. Gell ◽  
Joshua A. Roth ◽  
Delia Scholes ◽  
Andrea Z. LaCroix
Keyword(s):  
Older Women ◽  
Perceived Risk ◽  
Fracture Prevention ◽  
Prevention Behavior ◽  
Relationship Of ◽  
The Relationship

Cause Related Marketing and Customer Value: The Role of Service Quality and Perceived Risk as Mediators

2018 ◽  
Vol 5 (01) ◽  
Author(s):  
Shelleka Gupta ◽  
Alka Sharma ◽  
Aubid Hussain Parrey
Keyword(s):  
Literature Review ◽  
Service Quality ◽  
Direct Effect ◽  
Perceived Risk ◽  
Customer Value ◽  
Research Study ◽  
Cause Related Marketing ◽  
Relationship Of ◽  
The Relationship

The present research paper is an attempt to understand the role of mediating variables in the relationship of cause related marketing and customer Value. Based on the literature review, the role of service quality and perceived risk as mediators has been analysed in depth. The data for the study has been collected from mobile subscribers of the select telecom companies that were running cause campaigns. The results of the research showed higher total effect than direct effect, which signalled the role of mediators in the relationship of cause related marketing and customer value. Furthermore it is evident from the analysis that service quality has a direct and significant impact on the relationship of Cause related marketing and customer value, as compared to the perceived risk. This research study emphasizes the role of Cause Related Marketing in enhancing customer value via service quality.

scholarly journals MEDIATING ROLE OF BRAND, COMMITMENT AND RISK ON THE RELATIONSHIP OF MOBILE BANKING SERVICE QUALITY AND MARKETING PERFORMANCE IN INDONESIA

2021 ◽  
Vol 19 (4) ◽  
pp. 751-765
Author(s):  
Yudi Sutarso ◽  
◽  
Bachtiar Eka Kaca Sungkana ◽  
Dendi Vio Anggriatama ◽  
Windi Mega Lavenia ◽  
...  
Keyword(s):  
Service Quality ◽  
Perceived Risk ◽  
Brand Image ◽  
Mobile Banking ◽  
Brand Commitment ◽  
Mediating Role ◽  
Marketing Performance ◽  
Relationship Of ◽  
The Relationship

The purpose of this study is to investigate the mediating role of brand, commitment, and perceived risk on the relationship of mobile banking (MB) service quality and marketing performance (satisfaction and loyalty). A survey was conducted using a sample of 617 MB customers in Indonesia, i.e., Mobile BCA (BCA), BNI mobile (BNI), and Go mobile (CIMB Niaga). Structural equation modeling analysis was carried out with Warp PLS. The results show that MB service quality positively affects brand, commitment, satisfaction, and loyalty, while perceived risk has no effect. Another finding showed a relationship between brand image, commitment, and perceived risk on customer satisfaction and loyalty, although brand prestige does not affect loyalty. Thus, the partial mediating roles of brand image, commitment, and perceived risk are confirmed in the study. The findings will help academic researchers and bank practitioners understand MB customer attitude and behavior and help them in formulating strategies to manage the use of MB in Indonesia.

The Relationship of Perceived Risk to Condom Use: Why Results are Inconsistent

2000 ◽  
Vol 6 (1) ◽  
pp. 33-43 ◽  
Author(s):  
Carol A. Baume
Keyword(s):  
Young Adults ◽  
Condom Use ◽  
Social Marketing ◽  
Perceived Risk ◽  
Relationship Of ◽  
The Relationship

Studies of the relationship between perceived risk and condom use among young adults show contradictory results. This article examines some reasons why the relationship appears to be inconsistent. One source of inconclusive results within and across studies appears to be the fact that perceived risk is both a “cause” and an “effect” of condom use. Measures of perceived risk rarely specify the context for responding and can therefore be interpreted in varying ways. Implications for both researchers and social marketing practitioners are discussed.

scholarly journals TRUST AND PERCEIVED BENEFIT AS ANTECEDENTS OF REUSE INTENTION IN MOBILE PAYMENT SERVICES

2020 ◽  
Vol 18 (4) ◽  
pp. 682-691
Author(s):  
Ajeng Putri Narahdita ◽  
◽  
Siti Aisjah ◽  
Nur Kusniyah ◽  
◽  
...  
Keyword(s):  
Graduate Students ◽  
Perceived Risk ◽  
Sampling Method ◽  
Sampling Technique ◽  
Mobile Payment ◽  
Perceived Benefits ◽  
Perceived Benefit ◽  
Research Findings ◽  
Relationship Of ◽  
The Relationship

The purpose of this study is to describe and analyze the direct and indirect relations between trust, perceived benefit, perceived risk, and reuse intention. The population of this research is to graduate students who have used Go-pay. Using a purposive sampling method with a nonprobability sampling technique, 177 people were selected as respondents. Research findings show that the trust had an influence directly against the perceived benefit, perceived risk, and reuse intention. Furthermore, the perceived benefit directly influence reuse intention. Besides, this research confirmed that the perceived benefits partially mediate the relationship of trust in the intention of reuse. Nevertheless, the perceived risk does not influence reuse intention.

Effects of Visual Information and Argument Concreteness on Purchase Intention of Consumers Towards Online Hotel Booking

2021 ◽  
pp. 097226292110380
Author(s):  
Anuja Shukla ◽  
Anubhav Mishra
Keyword(s):  
Perceived Risk ◽  
Visual Information ◽  
Purchase Intention ◽  
Online Survey ◽  
Purchase Intentions ◽  
Visual Elements ◽  
Hotel Booking ◽  
Relationship Of ◽  
The Relationship

Online consumer reviews impact the traveller’s decision to book hotel online. The study examines the role of visual information and argument concreteness on the credibility of reviews and consequently on purchase intention. The study examines the effect of trust and perceived risk as mediators on the relationship of review credibility and purchase intention. An online survey was conducted on 310 travellers above 18 years. The data was analysed using PLS-SEM. Travellers believed visual information and argument concreteness of review enhances the review credibility. Traveller’s purchase intentions were influenced by the credibility of reviews. This relationship was partially mediated by trust but not by perceived risk. The research suggests that the elaborate travel reviews with visual elements that describe the location and surroundings of the hotel are considered to be more credible and develop a positive intention towards booking the hotel.

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