Does Perceived Risk Mediate the Relationship of Product Involvement and Information Search?

2014 ◽  
pp. 133-133
Author(s):  
Arjun Chaudhuri
Keyword(s):  
Information Search ◽  
Perceived Risk ◽  
Product Involvement ◽  
Relationship Of ◽  
The Relationship

scholarly journals Subjective Knowledge, Perceived Risk, and Information Search when Purchasing a Franchise: A Comparative Exploration from Australia

2021 ◽  
Vol 14 (8) ◽  
pp. 338
Author(s):  
Peter Balsarini ◽  
Claire Lambert ◽  
Maria M. Ryan ◽  
Martin MacCarthy
Keyword(s):  
Decision Making ◽  
Information Search ◽  
Perceived Risk ◽  
Traditional Approach ◽  
Growth Strategy ◽  
Local Market ◽  
Significant Information ◽  
Subjective Knowledge ◽  
Decision Making Processes ◽  
The Relationship

Franchising has long been a method by which organizations seek to expand and facilitate local market development. However, franchising as a growth strategy can often be hampered by lack of suitable franchisees. To mitigate this shortage, some franchisors have engaged in recruiting franchisees internally from the ranks of their employees in addition to the traditional approach of recruiting franchisees externally. Predominantly franchisees are individuals rather than corporations and thus purchasing a franchise should most commonly be characterized as a consumer acquisition. To explore the relationship between subjective knowledge, perceived risk, and information search behaviors when purchasing a franchise qualitative interviews were conducted with franchisees from the restaurant industry. Half of these respondents were externally recruited having never worked for the franchisor and half were internally recruited having previously been employees of the franchisor. The external recruits expressed a strong desire to own their own business and engaged in extensive decision-making processes with significant information search when purchasing their franchises. Contrastingly, the internal recruits expressed a strong desire to be their own boss and engaged in limited, bordering on habitual decision-making processes with negligible information search when acquiring their franchises. The results reveal that differences in subjective knowledge and perceived risk appear to significantly impact the extent of information search between these two groups. A model of the relationship between subjective knowledge, perceived risk and information search in the purchasing of a franchise is developed that reconciles these findings. The findings also have practical implications for franchisors’ franchisee recruiting efforts which are integral to their capacity to develop local markets.

A Behavioral Process Approach to Information Acquisition in Nondurable Purchasing

1978 ◽  
Vol 15 (4) ◽  
pp. 532-544 ◽  
Author(s):  
Jacob Jacoby ◽  
Robert W. Chestnut ◽  
William A. Fisher
Keyword(s):  
Information Search ◽  
Information Acquisition ◽  
Consumer Information ◽  
Behavioral Process ◽  
The Mean ◽  
The Individual ◽  
Attitudinal Brand Loyalty ◽  
Available Information ◽  
Relationship Of ◽  
The Relationship

A behavioral process method was used to explore the relationship of individual difference factors to consumer information acquisition behavior. Findings included: (1) the mean proportion of available information actually acquired was 2%, and (2) information search was concentrated on six of the 35 available information dimensions; increased information acquisition was related (3) positively to the product's importance for the individual, (4) positively to being an optimizer rather than a satisficer, (5) positively to high amounts of past purchasing experience with the product, and (6) negatively to attitudinal brand loyalty.

scholarly journals The Relationship of Perceived Risk and Biases in Perceived Risk to Fracture Prevention Behavior in Older Women

2015 ◽  
Vol 49 (5) ◽  
pp. 696-703 ◽  
Author(s):  
Salene M. W. Jones ◽  
Nancy M. Gell ◽  
Joshua A. Roth ◽  
Delia Scholes ◽  
Andrea Z. LaCroix
Keyword(s):  
Older Women ◽  
Perceived Risk ◽  
Fracture Prevention ◽  
Prevention Behavior ◽  
Relationship Of ◽  
The Relationship

Cause Related Marketing and Customer Value: The Role of Service Quality and Perceived Risk as Mediators

2018 ◽  
Vol 5 (01) ◽  
Author(s):  
Shelleka Gupta ◽  
Alka Sharma ◽  
Aubid Hussain Parrey
Keyword(s):  
Literature Review ◽  
Service Quality ◽  
Direct Effect ◽  
Perceived Risk ◽  
Customer Value ◽  
Research Study ◽  
Cause Related Marketing ◽  
Relationship Of ◽  
The Relationship

The present research paper is an attempt to understand the role of mediating variables in the relationship of cause related marketing and customer Value. Based on the literature review, the role of service quality and perceived risk as mediators has been analysed in depth. The data for the study has been collected from mobile subscribers of the select telecom companies that were running cause campaigns. The results of the research showed higher total effect than direct effect, which signalled the role of mediators in the relationship of cause related marketing and customer value. Furthermore it is evident from the analysis that service quality has a direct and significant impact on the relationship of Cause related marketing and customer value, as compared to the perceived risk. This research study emphasizes the role of Cause Related Marketing in enhancing customer value via service quality.

scholarly journals MEDIATING ROLE OF BRAND, COMMITMENT AND RISK ON THE RELATIONSHIP OF MOBILE BANKING SERVICE QUALITY AND MARKETING PERFORMANCE IN INDONESIA

2021 ◽  
Vol 19 (4) ◽  
pp. 751-765
Author(s):  
Yudi Sutarso ◽  
◽  
Bachtiar Eka Kaca Sungkana ◽  
Dendi Vio Anggriatama ◽  
Windi Mega Lavenia ◽  
...  
Keyword(s):  
Service Quality ◽  
Perceived Risk ◽  
Brand Image ◽  
Mobile Banking ◽  
Brand Commitment ◽  
Mediating Role ◽  
Marketing Performance ◽  
Relationship Of ◽  
The Relationship

The purpose of this study is to investigate the mediating role of brand, commitment, and perceived risk on the relationship of mobile banking (MB) service quality and marketing performance (satisfaction and loyalty). A survey was conducted using a sample of 617 MB customers in Indonesia, i.e., Mobile BCA (BCA), BNI mobile (BNI), and Go mobile (CIMB Niaga). Structural equation modeling analysis was carried out with Warp PLS. The results show that MB service quality positively affects brand, commitment, satisfaction, and loyalty, while perceived risk has no effect. Another finding showed a relationship between brand image, commitment, and perceived risk on customer satisfaction and loyalty, although brand prestige does not affect loyalty. Thus, the partial mediating roles of brand image, commitment, and perceived risk are confirmed in the study. The findings will help academic researchers and bank practitioners understand MB customer attitude and behavior and help them in formulating strategies to manage the use of MB in Indonesia.

The Relationship of Perceived Risk to Condom Use: Why Results are Inconsistent

2000 ◽  
Vol 6 (1) ◽  
pp. 33-43 ◽  
Author(s):  
Carol A. Baume
Keyword(s):  
Young Adults ◽  
Condom Use ◽  
Social Marketing ◽  
Perceived Risk ◽  
Relationship Of ◽  
The Relationship

Studies of the relationship between perceived risk and condom use among young adults show contradictory results. This article examines some reasons why the relationship appears to be inconsistent. One source of inconclusive results within and across studies appears to be the fact that perceived risk is both a “cause” and an “effect” of condom use. Measures of perceived risk rarely specify the context for responding and can therefore be interpreted in varying ways. Implications for both researchers and social marketing practitioners are discussed.

scholarly journals TRUST AND PERCEIVED BENEFIT AS ANTECEDENTS OF REUSE INTENTION IN MOBILE PAYMENT SERVICES

2020 ◽  
Vol 18 (4) ◽  
pp. 682-691
Author(s):  
Ajeng Putri Narahdita ◽  
◽  
Siti Aisjah ◽  
Nur Kusniyah ◽  
◽  
...  
Keyword(s):  
Graduate Students ◽  
Perceived Risk ◽  
Sampling Method ◽  
Sampling Technique ◽  
Mobile Payment ◽  
Perceived Benefits ◽  
Perceived Benefit ◽  
Research Findings ◽  
Relationship Of ◽  
The Relationship

The purpose of this study is to describe and analyze the direct and indirect relations between trust, perceived benefit, perceived risk, and reuse intention. The population of this research is to graduate students who have used Go-pay. Using a purposive sampling method with a nonprobability sampling technique, 177 people were selected as respondents. Research findings show that the trust had an influence directly against the perceived benefit, perceived risk, and reuse intention. Furthermore, the perceived benefit directly influence reuse intention. Besides, this research confirmed that the perceived benefits partially mediate the relationship of trust in the intention of reuse. Nevertheless, the perceived risk does not influence reuse intention.

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