An empirical investigation of the relationship between personality traits, prestige sensitivity, and fashion consciousness of Generation Y in Australia

Purpose The purpose of this paper is to identify personality clusters among consumers of Generation Y in India using the Big Five personality traits and profile these clusters on the basis of their levels of fashion consciousness, inclination toward status consumption and materialistic tendencies. Design/methodology/approach A self-completion questionnaire was administered to 751 respondents from Generation Y (born between 1980 and 2000) using mall-intercept approach. The questionnaire included demographic items and measures of the Big Five personality traits, fashion consciousness, status consumption and materialism. A two-step cluster analysis, using hierarchical and nonhierarchical clustering, was conducted on each respondent’s factor scores on the five dimensions of the Big Five. Later, multivariate analysis of variance (MANOVA) was applied to identify differences in the levels of fashion consciousness, inclination toward status consumption and materialistic tendencies of the clusters. Findings Four personality clusters were identified, i.e. Conventionalists (N = 95, 12.64 per cent), Anxious Achievers (N = 207, 27.56 per cent), Introverts (N = 204, 27.16 per cent) and Positivists (N = 245, 33.82 per cent). MANOVA revealed significant differences among clusters pertaining to their levels of fashion consciousness, status consumption and materialistic tendencies. Practical implications Results suggest that the personality clusters are not homogeneous, and fashion marketers must bear in mind the differences within the cohort of Generation Y while planning their promotion and communication strategies. Originality/value The value of this study lies in integrating the widely researched constructs of the Big Five personality traits, fashion consciousness, status consumption and materialism into one holistic study, thereby offering useful insights into the fashion shopping behavior of young Indian adults.

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The Relationship Between Narcissism and Personality Traits of the Five-Factor-Model in Adolescents and Young Adults

Zeitschrift für Kinder- und Jugendpsychiatrie und Psychotherapie ◽

10.1024/1422-4917/a000588 ◽

2018 ◽

Vol 46 (6) ◽

pp. 516-522 ◽

Cited By ~ 2

Author(s):

Marc Allroggen ◽

Peter Rehmann ◽

Eva Schürch ◽

Carolyn C. Morf ◽

Michael Kölch

Keyword(s):

Young Adults ◽

Personality Traits ◽

Five Factor Model ◽

Self Report ◽

Adolescents And Young Adults ◽

Personality Factors ◽

Big Five Personality ◽

Grandiose Narcissism ◽

Vulnerable Narcissism ◽

The Relationship

Abstract.Narcissism is seen as a multidimensional construct that consists of two manifestations: grandiose and vulnerable narcissism. In order to define these two manifestations, their relationship to personality factors has increasingly become of interest. However, so far no studies have considered the relationship between different phenotypes of narcissism and personality factors in adolescents. Method: In a cross-sectional study, we examine a group of adolescents (n = 98; average age 16.77 years; 23.5 % female) with regard to the relationship between Big Five personality factors and pathological narcissism using self-report instruments. This group is compared to a group of young adults (n = 38; average age 19.69 years; 25.6 % female). Results: Grandiose narcissism is primarily related to low Agreeableness and Extraversion, vulnerable narcissism to Neuroticism. We do not find differences between adolescents and young adults concerning the relationship between grandiose and vulnerable narcissism and personality traits. Discussion: Vulnerable and grandiose narcissism can be well differentiated in adolescents, and the pattern does not show substantial differences compared to young adults.

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Individual Differences in Students' Preferences for Lecturers' Personalities

Journal of Individual Differences ◽

10.1027/1614-0001.26.4.176 ◽

2005 ◽

Vol 26 (4) ◽

pp. 176-184 ◽

Cited By ~ 13

Author(s):

Adrian Furnham ◽

Tomas Chamorro-Premuzic

Keyword(s):

Individual Differences ◽

Personality Traits ◽

Big Five ◽

Student Ratings ◽

Descriptive Statistics ◽

Personality Profile ◽

Similarity Effect ◽

Intelligence Scores ◽

The Relationship

Abstract. This study examines the relationship between students' personality and intelligence scores with their preferences for the personality profile of their lecturers. Student ratings (N = 136) of 30 lecturer trait characteristics were coded into an internally reliable Big Five taxonomy ( Costa & McCrae, 1992 ). Descriptive statistics showed that, overall, students tended to prefer conscientious, open, and stable lecturers, though correlations revealed that these preferences were largely a function of students' own personality traits. Thus, open students preferred open lecturers, while agreeable students preferred agreeable lecturers. There was evidence of a similarity effect for both Agreeableness and Openness. In addition, less intelligent students were more likely to prefer agreeable lecturers than their more intelligent counterparts were. A series of regressions showed that individual differences are particularly good predictors of preferences for agreeable lecturers, and modest, albeit significant, predictors of preferences for open and neurotic lecturers. Educational and vocational implications are considered.

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In Search of the Prosocial Personality

Journal of Individual Differences ◽

10.1027/1614-0001/a000276 ◽

2019 ◽

Vol 40 (1) ◽

pp. 55-62 ◽

Cited By ~ 3

Author(s):

Anja Wertag ◽

Denis Bratko

Keyword(s):

Prosocial Behavior ◽

Personality Traits ◽

Significant Proportion ◽

Dark Triad ◽

Self Report ◽

Hierarchical Regression ◽

Regression Analyses ◽

The Relationship

Abstract. Prosocial behavior is intended to benefit others rather than oneself and is positively linked to personality traits such as Agreeableness and Honesty-Humility, and usually negatively to the Dark Triad traits (i.e., Machiavellianism, narcissism, and psychopathy). However, a significant proportion of the research in this area is conducted solely on self-report measures of prosocial behavior. Therefore, the aim of this study was to investigate the relationship between prosociality and the basic (i.e., HEXACO) and dark personality traits, comparing their contribution in predicting both self-reported prosociality and prosocial behavior. Results of the hierarchical regression analyses showed that the Dark Triad traits explain prosociality and prosocial behavior above and beyond the HEXACO traits, emphasizing the importance of the Dark Triad in the personality space.

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Investment Traits and Intelligence in Adulthood

Journal of Individual Differences ◽

10.1027/1614-0001/a000101 ◽

2013 ◽

Vol 34 (2) ◽

pp. 82-89 ◽

Cited By ~ 5

Author(s):

Sophie von Stumm

Keyword(s):

Individual Differences ◽

Personality Traits ◽

Fluid Intelligence ◽

Need For Cognition ◽

Openness To Experience ◽

Intelligence Tests ◽

Crystallized Intelligence ◽

New Knowledge ◽

The Relationship ◽

Over Time

Intelligence-as-knowledge in adulthood is influenced by individual differences in intelligence-as-process (i.e., fluid intelligence) and in personality traits that determine when, where, and how people invest their intelligence over time. Here, the relationship between two investment traits (i.e., Openness to Experience and Need for Cognition), intelligence-as-process and intelligence-as-knowledge, as assessed by a battery of crystallized intelligence tests and a new knowledge measure, was examined. The results showed that (1) both investment traits were positively associated with intelligence-as-knowledge; (2) this effect was stronger for Openness to Experience than for Need for Cognition; and (3) associations between investment and intelligence-as-knowledge reduced when adjusting for intelligence-as-process but remained mostly significant.

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