The self on the Net: The joint effect of self-construal and public self-consciousness on positive self-presentation in online social networking among South Korean college students

2016 ◽  
Vol 63 ◽  
pp. 530-539 ◽  
Author(s):  
Minsun Shim ◽  
Roselyn J. Lee-Won ◽  
Sang Hee Park
Keyword(s):  
College Students ◽  
Social Networking ◽  
Joint Effect ◽  
The Self ◽  
Online Social Networking ◽  
Self Presentation ◽  
South Korean ◽  
Self Construal ◽  
Korean College Students ◽  
Public Self Consciousness

Gender Differences in the Structure of Holland’s Personality Model in South Korea

2021 ◽  
pp. 089484532110047
Author(s):  
Donghyuck Lee ◽  
Hang-Shim Lee ◽  
Wooyoul Na ◽  
Mae Hyang Hwang
Keyword(s):  
College Students ◽  
Gender Differences ◽  
College Freshmen ◽  
The Self ◽  
Directed Search ◽  
Male And Female ◽  
South Korean ◽  
Circular Structure ◽  
Korean College Students ◽  
And Gender

This study examined the structure of Holland’s personality model (HPM) among male and female South Korean college students using the Korean version of the Self-Directed Search (K-SDS) and investigated gender differences in the circular structure of HPM and circular plots of the K-SDS subscales (i.e., activities, competences, vocations, and self-estimates). The study outcomes were as follows: Our findings supported the validity of HPM among Korean college freshmen. However, there were gender differences in the fit between the data and the circular ordering model. Also, the differences in the realistic, investigative, artistic, social, enterprising, and conventional (RIASEC) circular plots and the magnitude of the correlations among the RIASEC types across the four subscales and gender were found. These results suggest that practitioners should cautiously interpret and communicate the results of the SDS to college students considering cultural and gender specificity. Implications and limitations of the present research are discussed.

scholarly journals Factor Affecting Attitude and Purchase Intention of Luxury Fashion Product Consumption: A Case of Korean University Students

2020 ◽  
Vol 12 (18) ◽  
pp. 7497
Author(s):  
Maidul Islam ◽  
Bidhanchandra Nahakpam Singh
Keyword(s):  
College Students ◽  
Purchase Intention ◽  
Marketing Strategies ◽  
Brand Awareness ◽  
Brand Attitudes ◽  
Factors Affecting ◽  
South Korean ◽  
Product Consumption ◽  
Luxury Products ◽  
Korean College Students

The purpose of this study was to look into the factors affecting South Korean college students’ luxury goods purchases and their intent to buy them. A conceptual model was proposed and was tested by several hypotheses. Data were collected from Seoul, Daegu, and Daejeon in South Korea. A total of 153 respondents took part in this survey, which was conducted on brand awareness, social contrast, acquisitive, innovation in fashion, engagement in fashion, buying luxury brand attitudes, and buying interest of luxury products. Factor analysis and regression analysis were done to test the hypotheses by using SPSS. The results of this study indicated a significant positive relationship between the buying intention of luxury products and brand awareness, social contrast, and innovation in fashion. This paper help manufacturer and marketing managers to make better marketing strategies for college students.

Student Use of Social Media

2010 ◽  
pp. 1211-1233
Author(s):  
Tamara L. Wandel
Keyword(s):  
College Students ◽  
Decision Making ◽  
Social Media ◽  
Social Networking ◽  
Interpersonal Communication ◽  
Quantitative Data ◽  
Self Esteem ◽  
Online Social Networking ◽  
Qualitative Information ◽  
Use Of Social Media

This chapter presents information on the usages and intent of social media by college students and administrators. Primary and secondary quantitative data is provided, as well as qualitative information obtained from interviews of multiple constituents. Researchers and postsecondary employees can more effectively examine technological trends in regard to online social networking for non-academic purposes after considering this data. Theories of self-esteem, interpersonal communication, decision making, and innovation diffusion are integrated throughout the chapter.

Cultural Differences between American and Japanese Self-Presentation on SNSs

2014 ◽  
Vol 4 (1) ◽  
pp. 47-60 ◽  
Author(s):  
Kikuko Omori ◽  
Mike Allen
Keyword(s):  
College Students ◽  
Social Networking ◽  
Cultural Differences ◽  
Social Networking Sites ◽  
Underlying Mechanism ◽  
Self Presentation ◽  
Behavioral Switching ◽  
Preexisting Conditions

The present study compared American and Japanese user practices on social networking sites (SNSs). Analysis focused on self-presentation such as posting party and drinking pictures on SNSs. A total of 1,079 college students (583 American and 496 Japanese) participated in the survey, which provided the basis for analysis. The results of the study demonstrate cultural and SNS platform differences in self-presentation on SNSs. After controlling for preexisting conditions (gender, extraversion, offline popularity, and the length of membership with the SNS), Japanese Facebook users posted party and drinking pictures most frequently, followed by Japanese Mixi users and American Facebook users. In addition, the study found that Japanese dual-users changed their behavior according to the SNS. The implications and the underlying mechanism of Japanese users' behavioral switching on SNSs are discussed.

Student Use of Social Media

2009 ◽  
pp. 189-211 ◽  
Author(s):  
Tamara L. Wandel
Keyword(s):  
College Students ◽  
Decision Making ◽  
Social Media ◽  
Social Networking ◽  
Interpersonal Communication ◽  
Quantitative Data ◽  
Self Esteem ◽  
Online Social Networking ◽  
Qualitative Information ◽  
Use Of Social Media

This chapter presents information on the usages and intent of social media by college students and administrators. Primary and secondary quantitative data is provided, as well as qualitative information obtained from interviews of multiple constituents. Researchers and postsecondary employees can more effectively examine technological trends in regard to online social networking for non-academic purposes after considering this data. Theories of self-esteem, interpersonal communication, decision making, and innovation diffusion are integrated throughout the chapter.

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