Cultural Differences between American and Japanese Self-Presentation on SNSs

Author(s):  
Kikuko Omori ◽  
Mike Allen

The present study compared American and Japanese user practices on social networking sites (SNSs). Analysis focused on self-presentation such as posting party and drinking pictures on SNSs. A total of 1,079 college students (583 American and 496 Japanese) participated in the survey, which provided the basis for analysis. The results of the study demonstrate cultural and SNS platform differences in self-presentation on SNSs. After controlling for preexisting conditions (gender, extraversion, offline popularity, and the length of membership with the SNS), Japanese Facebook users posted party and drinking pictures most frequently, followed by Japanese Mixi users and American Facebook users. In addition, the study found that Japanese dual-users changed their behavior according to the SNS. The implications and the underlying mechanism of Japanese users' behavioral switching on SNSs are discussed.

Author(s):  
Rajalakshmi Kanagavel ◽  
Chandrasekharan Velayutham

In today’s world where Internet has experienced tremendous growth, social networking sites have become highly significant in peoples’ lives. This comparative study between India and the Netherlands will concentrate on youngsters more precisely college going students in Chennai and Maastricht. The research explores how college students create identity for themselves in the virtual world and how they relate to others online. It will analyze the cultural differences from the youth perspective in both the countries and discuss whether social networking sites isolate youngsters from the society or help them to build relationships; the participation in these sites is also explored. Survey technique, interview, and online observation were the research methods used. Findings show that Indian students spend more time in these sites than Dutch students and Dutch students participate more actively than Indian students. It was also found that virtual interaction taking place in these sites is just a supplement to real life interaction.


2021 ◽  
Vol 20 (2) ◽  
pp. 61-74
Author(s):  
Franciska Krings ◽  
Irina Gioaba ◽  
Michèle Kaufmann ◽  
Sabine Sczesny ◽  
Leslie Zebrowitz

Abstract. The use of social networking sites such as LinkedIn in recruitment is ubiquitous. This practice may hold risks for older job seekers. Not having grown up using the internet and having learned how to use social media only in middle adulthood may render them less versed in online self-presentation than younger job seekers. Results of this research show some differences and many similarities between younger and older job seekers' impression management on their LinkedIn profiles. Nevertheless, independent of their impression management efforts, older job seekers received fewer job offers than younger job seekers. Only using a profile photo with a younger appearance reduced this bias. Implications for the role of job seeker age in online impression management and recruitment are discussed.


2021 ◽  
Author(s):  
◽  
Anh Thu Le

<p>Online Social Networking (OSN) websites have been growing fast and their success is decided by customers’ satisfaction. User satisfaction can be measured using a number of popular frameworks such as SERVQUAL, SERVPERF, SiteQual, and WebQual. These frameworks are often used as guidelines when designing, implementing, and assessing quality of websites in general and can also be used to measure the quality of online social networking websites. Besides, there are additional factors that should be taken into consideration when assessing user satisfaction such as demographic differences and cultural differences. The present research project aims to investigate and test the linkage between culture and user satisfaction on the online social networking websites. This is achieved by conducting an analysis on the basis of a survey in two different countries – New Zealand and Vietnam. The research project’s principal component analysis follows Hofstede’s six cultural dimensions and the modified framework of assessing online social networking sites quality conducted by Rizavi, Ali, and Rizavi in 2011. The results suggest that users’ quality expectation of Social Networking Sites (SNS) in New Zealand and in Vietnam may be influenced by cultural differences.</p>


2019 ◽  
Vol 10 (2) ◽  
pp. 31
Author(s):  
Abirami Sakthivel ◽  
Priyadharshini Thangamuthu

Background: Selfie a generalized expression for a "self portrait”, has become a fad among today's youth. People love to take and post their selfies even when they are in critical situations or any annoying surroundings. For example, when someone met with an accident, people take pictures, rather than calling ambulance. Aim: This study aimed to investigate the narcissism and selfie users among college students of Coimbatore, India. Materials and Methods: Descriptive design was adapted. Conveniently selected 100 post graduate students were assessed on selfie usage and narcissism. Results: Study found that 67% of the students moderately using selfie and 50% of the students had narcissism. Narcissism had a significant relationship with selfie usage. Conclusion: Study concluded that majority of the college students who were taking selfies and uploading them on social networking sites after editing them had more narcissism. Study recommends that early screening followed by appropriate interventions are required for selfie takers to avoid psychological problems in future. Keywords: Selfie usage, narcissism, students


Author(s):  
Rajalakshmi Kanagavel ◽  
Chandrasekharan Velayutham

In today’s world where Internet has experienced tremendous growth, social networking sites have become highly significant in peoples’ lives. This comparative study between India and the Netherlands will concentrate on youngsters more precisely college going students in Chennai and Maastricht. The research explores how college students create identity for themselves in the virtual world and how they relate to others online. It will analyze the cultural differences from the youth perspective in both the countries and discuss whether social networking sites isolate youngsters from the society or help them to build relationships; the participation in these sites is also explored. Survey technique, interview, and online observation were the research methods used. Findings show that Indian students spend more time in these sites than Dutch students and Dutch students participate more actively than Indian students. It was also found that virtual interaction taking place in these sites is just a supplement to real life interaction.


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