Liquid crystals are used in this experimental investigation to measure the heat transfer coefficient in a spanwise rotating channel with two opposite rib-roughened walls. The ribs (also called turbulence promoters or turbulators) are configured in a staggered arrangement with an angle of attack to the mainstream flow, α, of 90° for all cases. Results are presented for three values of turbulator blockage ratio, e/Dh (0.1333, 0.25, 0.333) and for a range of Reynolds numbers from 15,000 to 50,000 while the test section is rotated at different speeds to give Rotational Reynolds numbers between 450 and 1800. The Rossby number range is 10 to 100 (Rotation number of 0.1 to 0.01). The effect of turbulator blockage ratios on heat transfer enhancement is also investigated. Comparisons are made between the results of geometrically identical stationary and rotating passages of otherwise similar operating conditions. The results indicate that a significant enhancement in heat transfer is achieved in both the stationary and rotating cases, when the surfaces are roughened with turbulators. For the rotating case, a maximum increase over that of the stationary case of about 45% in the heat transfer coefficient is seen for a blockage ratio of 0.133 on the trailing surface in the direction of rotation and the minimum is a decrease of about 6% for a blockage ratio of 0.333 on the leading surface, for the range of rotation numbers tested. The technique of using liquid crystals to determine heat transfer coefficients in this investigation proved to be an effective and accurate method especially for nonstationary test sections.