Marketing analytics: Methods, practice, implementation, and links to other fields
2019 ◽
Vol 119
◽
pp. 456-475
◽
2015 ◽
Vol 13
(6)
◽
pp. 434-448
◽
2014 ◽
Vol 12
(9)
◽
pp. 454-466
◽
2014 ◽
Vol 12
(10)
◽
pp. 199-217
Keyword(s):
2015 ◽
Vol 13
(9)
◽
pp. 386-406
◽
Keyword(s):
2015 ◽
Vol 13
(6)
◽
pp. 434-448
2015 ◽
Vol 13
(4)
◽
pp. 295-308
2013 ◽
Vol 11
(6)
◽
pp. 326-338
Keyword(s):