scholarly journals Predicting adolescents' safe food handling using an extended theory of planned behavior

Food Control ◽  
2013 ◽  
Vol 31 (2) ◽  
pp. 454-460 ◽  
Author(s):  
Barbara A. Mullan ◽  
Cara Wong ◽  
Emily J. Kothe
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Food Handling ◽  
Extended Theory ◽  
Safe Food

scholarly journals The moderating effects of gender and education level on safe food handling intention among consumers in Sibu, Malaysia: based on the Theory of Planned Behavior

Food Research ◽  
2019 ◽  
Vol 4 (2) ◽  
pp. 366-374
Author(s):  
Genevie E.R. ◽  
Ungku Fatimah, U.Z.A. ◽  
Samuel L. ◽  
Nuzul N.J.
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Group Analysis ◽  
Food Contamination ◽  
Moderating Effect ◽  
Food Handling ◽  
Level Of Education ◽  
Education Group ◽  
Handling Practices ◽  
Safe Food

The consumers who did not comply with safe food-handling practices also contributed to the occurrence of food contamination. This study adapted the Theory of Planned Behavior (TPB) to examine the moderating effect of gender and level of education differences that influence the intention of safe food handling at home. A total of 623 consumers based in Sibu, Malaysia completed a questionnaire that measured attitude, subjective norm, perceived behavior control (PBC), and intention. Based on PLS-SEM multi-group analysis (PLS-MGA) by permutation approach, gender demonstrated no moderating effect on the TPB relationships in each state. Meanwhile, the level of education was a significant moderator between PBC and intention. In this relationship, it was indicated that PBC for consumers from lower education group was stronger than their counterparts. These results offered useful information for local authorities or educational institutions to gain a better understanding of consumer behavior towards safe food handling, allowing the authorities to develop intervention accordingly.

Role of personal values and personality traits on intention to recommend a destination

2020 ◽  
Author(s):  
Arnold Japutra ◽  
Sandra Maria Correia Loureiro ◽  
Shasha Wang
Keyword(s):  
Theory Of Planned Behavior ◽  
Personality Traits ◽  
Planned Behavior ◽  
Personal Values ◽  
Favorable Attitude ◽  
Extended Model ◽  
Extended Theory ◽  
Prosocial Values ◽  
Managerial Implications

In this study, the researchers explore the antecedents of tourists’ intention to recommend a destination using an extended Theory of Planned Behavior (TPB). Two personal values (i.e., prosocial and maturity) and two personality traits (i.e., extraversion and agreeableness), which are rarely studied but important elements for marketers to better understand the market (e.g., segment the market), are examined. To test the extended model of TPB, a survey (n=312) was conducted with tourists in Portugal. The researchers find support for the hypothesis that tourists with higher prosocial values, maturity values, and extraversion personality traits are more likely to have a favorable attitude toward a destination and a tendency to recommend the destination. Theoretical and managerial implications are discussed.

Sign in / Sign up

Export Citation Format

Share Document