Investigation of bias of hedonic scores when co-eliciting product attribute information using CATA questions

2013 ◽  
Vol 30 (2) ◽  
pp. 242-249 ◽  
Author(s):  
Sara R. Jaeger ◽  
Davide Giacalone ◽  
Christina M. Roigard ◽  
Benedicte Pineau ◽  
Leticia Vidal ◽  
...  
Keyword(s):  
Product Attribute ◽  
Attribute Information

scholarly journals Using Self-Generated Priors in Division Leads to Biased Consumer Judgments

2021 ◽  
Author(s):  
Ignazio Ziano ◽  
Daniel Villanova
Keyword(s):  
Income Inequality ◽  
Willingness To Pay ◽  
Numerical Cognition ◽  
Product Choice ◽  
Product Attribute ◽  
Total N ◽  
Anchoring And Adjustment ◽  
Attribute Information ◽  
A Company ◽  
Practical Implications

Consumers often have to make divisions to evaluate attributes. In six experiments (total N = 3296, four preregistered), this research shows that consumers may rely on their prior for the attribute to generate an estimate rather than divide following a normative procedure. That is, consumers will recruit typical values of the attribute from memory and use them when dividing. This process influences consumers’ judgments. When the actual attribute value is above the attribute prior, it tends to be underestimated, and when it is below the attribute prior, it tends to be overestimated. When the attribute is a product attribute (such the miles-per-gallon a car can drive), this decreases its attractiveness. When the attribute is a company-wide attribute (such as median wage), this intuitive approach results in corresponding changes in company evaluations, willingness-to-pay, and product choice. The authors discuss theoretical implications for consumers’ numerical cognition, anchoring and adjustment, and perceptions of income inequality. Practical implications for the communication and disclosure of product attribute information and income inequality for managers and policymakers are also discussed.

scholarly journals DE FIO A PAVIO: UM ESTUDO BIBLIOMÉTRICO DAS PUBLICAÇÕES SOBRE NEGLIGÊNCIA DA OMISSÃO COM BASE NOS PERIÓDICOS ENTRE 1988 E 2016.

2020 ◽  
Vol 22 (1) ◽  
Author(s):  
Mauricio Alves Rodrigues Pugas ◽  
Evandro Luiz Lopes ◽  
Eliane Herrero Lopes ◽  
Heitor Lopes Ferreira
Keyword(s):  
Word Of Mouth ◽  
Product Attribute ◽  
Attribute Information

O objetivo principal deste artigo foi realizar um estudo bibliométrico das publicações sobre negligência da omissão veiculadas em periódicos indexados (nacionais e internacionais) entre 1988 e 2016. Assim, tem-se como foco de análise o tema negligência da omissão ligado ao comportamento do consumidor. Utilizando-se o recurso das leis bibliométricas, do software SciMAT e IRAMUTEQ, identificou-se 55 artigos, dos quais, apenas 15 correspondem por 80% das citações identificadas nas plataformas pesquisadas, sendo o artigo intitulado “Effects of Word-of-Mouth and Product-Attribute Information on Persuasion: An Accessibility-Diagnosticity Perspective”de Herr, Kardes e Kim, (1991), com 2459 citações em dezesseis anos e, ainda que, num universo com 68 autores identificados, apenas nove autores são altamente produtivos (96,88% das publicações), dentre eles, Herr, Kardes e Kim.

scholarly journals Optimal Decision-Making Model of Agricultural Product Information Based on Three-Way Decision Theory

Agriculture ◽  
2021 ◽  
Vol 12 (1) ◽  
pp. 41
Author(s):  
Yifan Gu ◽  
Zishang Yang ◽  
Tailong Zhu ◽  
Junshu Wang ◽  
Yuxing Han
Keyword(s):  
Decision Making ◽  
Decision Theory ◽  
Product Information ◽  
Heuristic Method ◽  
Agricultural Products ◽  
Semantic Interpretation ◽  
Optimal Decision ◽  
Agricultural Product ◽  
Product Attribute ◽  
Attribute Information

As an effective heuristic method, three-way decision theory gives a new semantic interpretation to the three fields of the rough set, which has a huge application space. To classify the information of agricultural products more accurately under certain thresholds, this paper first makes a comprehensive evaluation of the decision, particularly the influence of the attributes of the event itself on the results and their interactions. By using fuzzy sets corresponding to membership and non-membership degree, this paper analyzes and puts forward two cases of proportional correlation coefficients in the transformation of a delayed decision domain, and selects the corresponding coefficients to compare the results directly. Finally, consumers can conveniently grasp product attribute information to make decisions. On this basis, this paper analyzed the standard data to verify the accuracy of the model. After that, the proposed algorithm, based on three decision-making agricultural product information classification processing, is applied to the relevant data of agricultural products. The experimental results showed that the algorithm can obtain more accurate results through a more straightforward calculation process. It can be concluded that the algorithm proposed in this paper can enable people to make more convenient and accurate decisions based on product attribute information.

That’s Not How I Remember It: Willfully Ignorant Memory for Ethical Product Attribute Information

2017 ◽  
Vol 45 (1) ◽  
pp. 185-207 ◽  
Author(s):  
Rebecca Walker Reczek ◽  
Julie R Irwin ◽  
Daniel M Zane ◽  
Kristine R Ehrich
Keyword(s):  
Memory Effect ◽  
Child Labor ◽  
Systematic Bias ◽  
Product Attribute ◽  
Attribute Information ◽  
The Right ◽  
Information Consumers ◽  
Negative Feelings ◽  
Do The Right Thing

Abstract This research documents a systematic bias in memory for ethical attribute information: consumers have better memory for an ethical attribute when a product performs well on the attribute versus when a product performs poorly on the attribute. Because consumers want to avoid emotionally difficult ethical information (e.g., child labor) but believe they should remember it in order to do the right thing, the presence of negative ethical information in a choice or evaluation produces conflict between the want and should selves. Consumers resolve this conflict by letting the want self prevail and forgetting or misremembering the negative ethical information. A series of studies establishes the willfully ignorant memory effect, shows that it holds only for ethical attributes and not for other attributes, and provides process evidence that it is driven by consumers allowing the want self to prevail in order to avoid negative feelings associated with the conflict. We also ameliorate the effect by reducing the amount of pressure exerted by the should self. Lastly, we demonstrate that consumers judge forgetting negative ethical information as more morally acceptable than remembering but ignoring it, suggesting that willfully ignorant memory is a more morally acceptable form of coping with want/should conflict.

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