Disgusting or delicious? Examining attitudinal ambivalence towards entomophagy among Danish consumers

Residents can simultaneously possess positive and negative evaluations of mega-events hosted in their communities. The coexistence of positive and negative evaluations is attitudinal ambivalence. The extent to which ambivalence influences resident support for tourism development or mega-events has not been examined empirically. This article investigates residents’ ambivalence toward the 2010 Shanghai Expo and empirically tests the effects of ambivalence on residents’ intentions to support mega-events. Results show that Shanghai residents experienced the highest level of ambivalence during the event, and ambivalence negatively affected residents’ support of mega-events in general. Also, ambivalence was found to moderate the relationship between event satisfaction and support intention. The positive influence of satisfaction on support intention was found to be significant only when ambivalence was low.

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Liberals Report Lower Levels of Attitudinal Ambivalence Than Conservatives

Social Psychological and Personality Science ◽

10.1177/1948550620939798 ◽

2020 ◽

pp. 194855062093979

Author(s):

Leonard S. Newman ◽

Rikki H. Sargent

Keyword(s):

Political Liberalism ◽

Mental Representations ◽

Need For Closure ◽

Total N ◽

Negatively Associated ◽

Attitudinal Ambivalence ◽

Political Conservatism ◽

Ways Of Thinking ◽

Published Research ◽

Intolerance Of Ambiguity

Political conservatism has been shown to be positively correlated with intolerance of ambiguity, need for closure, and dogmatism and negatively correlated with openness to new experiences and uncertainty tolerance. Those findings suggest that conservatism should also be negatively correlated with attitudinal ambivalence; by definition, ambivalent attitudes are more complex and more tinged with uncertainty than univalent attitudes. However, little published research addresses this issue. The results of five studies (total N = 1,049 participants) reveal instead that political liberalism is negatively associated with ambivalence. This finding held for both subjective and potential (i.e., formula-based) measures of ambivalence and for both politicized and nonpoliticized attitude objects. Conservatives may prefer uncomplicated and consistent ways of thinking and feeling, but that preference might not necessarily be reflected in the actual consistency of their mental representations. Possible accounts for these findings are discussed.

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Ambivalent Attitude of Young People in China Toward Rich Kids: Evidence from Behavioral Indices

Social Behavior and Personality An International Journal ◽

10.2224/sbp.2015.43.8.1255 ◽

2015 ◽

Vol 43 (8) ◽

pp. 1255-1264 ◽

Cited By ~ 1

Author(s):

Dai Cui ◽

Lili Wu ◽

Jianxin Zhang

Keyword(s):

Young People ◽

Negative Evaluation ◽

Social Phenomenon ◽

Behavioral Indices ◽

Cognitive Evaluation ◽

Attitudinal Ambivalence ◽

Ambivalent Attitude ◽

The Rich

A social phenomenon of great interest in China is that of young people who have rich parents, commonly referred to as “rich kids.” These rich kids are both liked and disliked by other young people, leading to contradictions in the behavior of their peers toward the rich kids. We conducted 2 studies to examine the attitude that young people hold toward rich kids from an ambivalent theory perspective. In Study 1, we used a free-thinking task and found that participants were ambivalent, associating both good and bad things with the target phrase “rich kids.” In Study 2, we presented participants with a scenario. Participants showed a more negative evaluation of, and more ambivalent emotions toward, the target they were supposed to meet when they were told that the target was a rich kid. These results showed that the participants' attitudinal ambivalence manifested in their emotion but not in their cognitive evaluation.

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