How to win the consumer’s heart? Exploring appraisal determinants of consumer pre-consumption emotions

2020 ◽  
Vol 88 ◽  
pp. 102542 ◽  
Author(s):  
Dung Le ◽  
Marlene Pratt ◽  
Ying Wang ◽  
Noel Scott ◽  
Gui Lohmann
Keyword(s):  
Consumption Emotions

Consumption Emotions and Consumer Values among Turkish Consumers during the COVID-19 Pandemic

2020 ◽  
Vol 8 (2) ◽  
pp. 135-160
Author(s):  
Nevin Karabiyik Yerden
Keyword(s):  
Questionnaire Survey ◽  
Sampling Method ◽  
Significant Positive Effect ◽  
Consumption Emotions ◽  
The World ◽  
Consumer Values ◽  
Convenience Sampling ◽  
Business Structures ◽  
Consumer Lifestyles ◽  
Positive Effect

The COVID 19 pandemic created economic havoc around the world. Along with healthcare challenges, the pandemic has also been changing consumer lifestyles. It affects business structures and service delivery too. This article draws on an investigation of the effect of consumption emotions of Turkish consumers on consumer values during the COVID 19 Pandemic. A convenience sampling method was adopted in the study and a questionnaire survey was administered to collect 390 consumer cases. The results show that the consumption emotions of Turkish consumers during the COVID 19 Pandemichad a significant positive effect on consumer values. It was found that Turkish consumers were to feel anxiety, calmness and hope more often than not during the pandemic.

Satisfaction and Consumption Emotions of Library Users at a Public University in Mexico: A Case Study

Libri ◽  
2021 ◽  
Vol 0 (0) ◽  
Author(s):  
Blanca-Lidia Miranda-Valencia
Keyword(s):  
Education Institution ◽  
Public University ◽  
Library Services ◽  
Learning Approach ◽  
Business Research ◽  
Consumption Emotions ◽  
Library Users ◽  
Machine Learning Approach ◽  
The Relationship

Abstract Consumption emotions are not always considered when satisfaction with library services is assessed. In this research, consumption emotions perceived by users of eight different libraries of a Mexican higher education institution are identified when using library services. Laros and Steenkamp. 2005. “Emotions in Consumer Behavior: A Hierarchical Approach.” Journal of Business Research 58: 1437–45. https://doi.org/10.1016/j.jbusres.2003.09.013 hierarchical scale was used to assess library users’ consumption emotions. The relationship between those emotions and the users’ satisfaction is then established and analyzed using both descriptive statistics analysis and an entropy-oriented machine learning approach. The first approach suggests that users feel more positive consumption emotions (contentment and happiness) than negative emotions (anger). The entropy analysis shows that the identified consumption emotions have a great prediction power over the satisfaction level that users will manifest. This research contributes to the issue of satisfaction assessment by including library users’ consumption emotions in Mexico.

CONSUMPTION EMOTIONS

2008 ◽  
pp. 399-422 ◽  
Author(s):  
MARSHA L. RICHINS
Keyword(s):  
Consumption Emotions
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