Ghost kitchens on the rise: Effects of knowledge and perceived benefit-risk on customers’ behavioral intentions

Understanding of Travel Motivations of Domestic Tourists

Journal of Tourism and Services ◽

10.29036/jots.v12i22.253 ◽

2021 ◽

Vol 12 (22) ◽

pp. 1-22

Author(s):

Oyunchimeg Luvsandavaajav ◽

Gantuya Narantuya

Keyword(s):

Behavioral Intention ◽

Behavioral Intentions ◽

Research Result ◽

Perceived Value ◽

Tourism Industry ◽

Pull Factors ◽

Push And Pull Factors ◽

Perceived Benefit ◽

Travel Motivations ◽

Push And Pull

Domestic tourism plays an essential role in the tourism industry and contributes to the overall economic development. This study aims to investigate the relationship between push and pull travel motivations of domestic tourists, their behavioral intentions, a direct influence of travel motivations on perceived benefit and perceived value of domestic tourists. The paper applies the concept of push and pull factors of travel motivation, perceived benefit, perceived value, and behavioral intention. The study implies a quantitative research method - questionnaire survey targeting domestic tourists in Mongolia between July to September 2019. A total of 1068 returned questionnaires were analyzed using factor analysis, reliability test, regression, path analysis, and SEM. The research result suggests that travel motivations (push and pull factors) were significant constructs of behavioral intentions. Moreover, the research results are significant for tourism practitioners, researchers, and destination managers to understand the motivational factors of domestic tourists, their perceived benefit and value, and behavioral intention. The study outcomes could assist destination planners to develop new products and services or to enhance destination offer and tourist experiences by improving pull factors that include better service quality, various travel activities, ease of accessibility, reasonable pricing, and attractive environment; which latter lead to increase domestic tourist numbers and overall competitiveness of the destination.

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What Can We Learn From Factorial Surveys About Human Behavior?

Methodology ◽

10.1027/1614-2241/a000161 ◽

2019 ◽

Vol 15 (1) ◽

pp. 19-30 ◽

Cited By ~ 10

Author(s):

Knut Petzold ◽

Tobias Wolbring

Keyword(s):

Social Sciences ◽

Behavioral Intentions ◽

Actual Behavior ◽

Full Time ◽

Factorial Survey ◽

Survey Experiment ◽

Intended Behavior ◽

The Social ◽

Survey Experiments ◽

High Level

Abstract. Factorial survey experiments are increasingly used in the social sciences to investigate behavioral intentions. The measurement of self-reported behavioral intentions with factorial survey experiments frequently assumes that the determinants of intended behavior affect actual behavior in a similar way. We critically investigate this fundamental assumption using the misdirected email technique. Student participants of a survey were randomly assigned to a field experiment or a survey experiment. The email informs the recipient about the reception of a scholarship with varying stakes (full-time vs. book) and recipient’s names (German vs. Arabic). In the survey experiment, respondents saw an image of the same email. This validation design ensured a high level of correspondence between units, settings, and treatments across both studies. Results reveal that while the frequencies of self-reported intentions and actual behavior deviate, treatments show similar relative effects. Hence, although further research on this topic is needed, this study suggests that determinants of behavior might be inferred from behavioral intentions measured with survey experiments.

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