Brand crises in the digital age: The short- and long-term effects of social media firestorms on consumers and brands
2018 ◽
Vol 35
(4)
◽
pp. 557-574
◽
1997 ◽
Vol 1589
(1)
◽
pp. 1-8
◽
Keyword(s):
2019 ◽
pp. 387-414
Keyword(s):
1987 ◽
Vol 76
(3)
◽
pp. 157-167
◽
2018 ◽
Vol 168
(1)
◽
pp. 122-139
◽
Keyword(s):