Direct effect of advertising spending on firm value: Moderating role of financial analyst coverage

2020 ◽  
Vol 37 (1) ◽  
pp. 196-212 ◽  
Author(s):  
Ding Du ◽  
Talai Osmonbekov
Keyword(s):  
Direct Effect ◽  
Firm Value ◽  
Financial Analyst ◽  
Analyst Coverage ◽  
Advertising Spending ◽  
Moderating Role

scholarly journals Capital Structure-Firm Value Nexus: Moderating Role of Profitability

2020 ◽  
Vol 11 (2) ◽  
pp. 375-386
Author(s):  
Hamed Ahmad Almahadin ◽  
Yazan Salameh Oroud
Keyword(s):  
Capital Structure ◽  
Firm Value ◽  
Panel Data Analysis ◽  
Policy Implications ◽  
Ample Evidence ◽  
Functional Models ◽  
The Impact ◽  
The Relationship ◽  
Moderating Role

This study aims to investigate the moderating role of profitability in the relationship between capital structure and firm value in Jordan, as an example of an emerging economy. For this purpose, two functional models were formulated to capture the direct relationship as well as the interaction impact of capital structure on firm value. The robust empirical findings of panel data analysis provide strong evidence of an adverse relationship between capital structure and firm value. The findings confirm that the impact of capital structure appears to be complicated in nature and difficult to examine without controlling for the interaction of profitability as one of the major determinants. Therefore, studying the interaction effect provides ample evidence and enhances the understanding of the link between firm value and capital structure. The empirical results of the study may provide important insights and policy implications to decision-makers.

scholarly journals Moderating role of financial ratios in corporate social responsibility disclosure and firm value

PLoS ONE ◽  
2019 ◽  
Vol 14 (4) ◽  
pp. e0215430 ◽  
Author(s):  
Muhammad Akram Naseem ◽  
Jun Lin ◽  
Ramiz ur Rehman ◽  
Muhammad Ishfaq Ahmad ◽  
Rizwan Ali
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Firm Value ◽  
Financial Ratios ◽  
Corporate Social Responsibility Disclosure ◽  
Corporate Social ◽  
Moderating Role

scholarly journals Impact of Intellectual Capital on Firm Value: The Moderating Role of Managerial Ownership

2019 ◽  
Author(s):  
Aftab Ahmed ◽  
Muhammad Kashif Khurshid ◽  
Muhammad Usman Yousaf
Keyword(s):  
Intellectual Capital ◽  
Firm Value ◽  
Market Competition ◽  
Value Added ◽  
Sampling Technique ◽  
Systematic Sampling ◽  
Managerial Ownership ◽  
The Relationship ◽  
Moderating Role

Rapidly changing dynamics of globalization and increasing market competition are causing the companies all around the world confronting several new challenges and opportunities. To be competitive and successful apart from relative importance of physical resources, companies must adapt modern strategies and policies regarding market flexibility and development. The purpose of this study is to empirically investigate the relationship between intellectual capital and firm value. Furthermore, the moderating role of managerial ownership has been evaluated with the help of regression analysis. The sample included the panel data taken from non-financial firms listed on Pakistan stock exchange (PSX) covering the period 2010-2015. A sample of 79 firms out of 384 firms have been selected with the help of systematic sampling technique. VAIC (Value Added Intellectual Coefficient) model has been used for the calculation of intellectual capital. Tobin's Q has been taken as a measure of firm value. Managerial ownership has been tested as moderator. Based on data analysis, it is concluded that the relationship between intellectual capital and firm value is positively significant. It is also concluded that managerial ownership moderates the relationship between intellectual capital and firm value negatively.

CORPORATE GOVERNANCE DAN NILAI PERSUHAAN: PERAN MODERASI KONSENTRASI INDUSTRI

2017 ◽  
Vol 11 (1) ◽  
pp. 47
Author(s):  
Poh Linawati ◽  
Perminas Pangeran
Keyword(s):  
Corporate Governance ◽  
Firm Value ◽  
Industry Concentration ◽  
Managerial Ownership ◽  
Industrial Concentration ◽  
Chow Test ◽  
Moderating Role

The purpose of this study is to examine the moderating role of industry concentration betweencorporate governance (Board of Commissioners Independent, Managerial Ownership, andInstitusional Ownership) and firm value. Industry concentration classification is calculated by theHerfindahl-Hirschman Index (HHI). In terms of chow test can be concluded that the regressionequation between sub-groups of concentrated industries and less concentrated industries differsignificantly and it shows that the industry concentration is moderating variable.Keywords: Industrial Concentration, Board Of Commissioners Independent, Managerial Ownership,Institusional Ownership, Firm Value.

scholarly journals The Commercial Consequences of Collective Layoffs: Close the Plant, Lose the Brand?

2020 ◽  
Vol 84 (3) ◽  
pp. 122-141
Author(s):  
Vardit Landsman ◽  
Stefan Stremersch
Keyword(s):  
Price Elasticity ◽  
Automotive Industry ◽  
Marketing Mix ◽  
Supply Side ◽  
Difference In Differences ◽  
Sales And Marketing ◽  
Side Constraints ◽  
Advertising Spending ◽  
Moderating Role

This article examines the effects of collective layoff announcements on sales and marketing-mix elasticities, accounting for supply-side constraints. The authors study 205 announcements in the automotive industry using a difference-in-differences model. They find that, following collective layoff announcements, layoff firms experience adverse changes in sales, advertising elasticity, and price elasticity. They explore the moderating role of announcement characteristics on these changes and find that collective layoff announcements by domestic firms and announcements that do not mention a decline in demand as a motive are more likely to be followed by adverse marketing-mix elasticity changes. On average, sales for the layoff firm in the layoff country are 8.7% lower following a collective layoff announcement than their predicted levels absent the announcement. Similarly, advertising elasticity is 9.8% lower and price elasticity is 19.2% higher than absent the announcement. Conversely, layoff firms typically decrease advertising spending in the country where collective layoffs have occurred, yet they do not change prices. These findings are relevant to marketing managers of firms undergoing collective layoffs and to analysts of collective layoff decisions.

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