Turning social endorsement into brand passion

2021 ◽  
Vol 126 ◽  
pp. 429-439
Author(s):  
Tien Wang ◽  
Trung Dam-Huy Thai ◽  
Pham Thi Minh Ly ◽  
Tran Phuong Chi
Keyword(s):  
2021 ◽  
pp. 107554702110220
Author(s):  
Yuan Wang

Focusing on debunking misinformation about genetically modified (GM) food safety in a social media context, this study examines whether source cues and social endorsement cues interact with individuals’ preexisting beliefs about GM food safety in influencing misinformation correction effectiveness. Using an experimental design, this study finds that providing corrective messages can effectively counteract the influence of misinformation, especially when the message is from an expert source and receives high social endorsements. Participants evaluate misinformation and corrective messages in a biased way that confirms their preexisting beliefs about GM food safety. However, their initial misperceptions can be reduced when receiving corrective messages.


2015 ◽  
Vol 4 (03) ◽  
Author(s):  
Sri Djuwitawati ◽  
M. As’ad Djalali

The goal of this research is to find the correlation between Self confidenceand social endorsement with students’ anxiety facing the University selectionprocess. 163 students of XI grade of SMA Negeri 6 Madiun become the subject,(consist of 68 boys and 95 girls). Researcher use three kinds of way in this researchthey are; students’anxiety facing the University selection process scale, selfconfidence scale and self endorsement scale. The research data analyzed withcorrelation analysis level Spearman’Rho. The research results are; 1) Selfconfidence with students’ anxiety facing University selection process is Rho 0,040and p = 0,610 (p < 0,05), it means there is no negative correlation with students’anxiety facing the University selection process. 2) social endorsement withstudents’anxiety facing the University selection process resulted Rho 0,444 and p =0,000 (p < 0,05), it means social endorsement has positive correlation betweenstudents’ anxiety facing the University selection process.Keywords : self confidence, social endorsement, and students’anxiety in facing theUniversity selection process.


Author(s):  
Slgi “Sage” Lee ◽  
Fan Liang ◽  
Lauren Hahn ◽  
Daniel S. Lane ◽  
Brian E. Weeks ◽  
...  

Organization ◽  
2018 ◽  
Vol 26 (2) ◽  
pp. 236-254 ◽  
Author(s):  
Milorad M. Novicevic ◽  
David R. Marshall ◽  
John Humphreys ◽  
Chad Seifried

Our critical examination of James Meredith’s leadership during the racial integration of higher education in the early 1960s reveals an important, missing companion to social endorsement in the leadership construction process: social contestation. Through the lens of moral conviction theory and using a combined ANTi-History/Microhistorical method, we analyzed over 250 letters written to James Meredith by opponents undergoing a process of social identification leading to collective hate and opposition of Meredith’s defiance to racial norms. Their shared moral conviction that what Meredith was doing was ‘evil’ worked in conjunction with the collective social endorsement of supporters to cement Meredith as a polemic leader of the racial integration movement and affect his leadership style. Therefore, leadership construction processes triggered by actors in defiance are underscored by both shared social endorsement and contestation.


2020 ◽  
Author(s):  
Tim Bogg ◽  
Elizabeth Milad

Objective: The present study examined patterns and psychosocial correlates of coronavirus guideline adherence in a U.S. sample (N = 500) during the initial 15-day period advocated by the White House Coronavirus Task Force.Methods: Descriptive and correlational analyses were used to examine the frequency of past 7-day adherence to each of 10 guidelines, as well as overall adherence. Guided by a disposition-belief-motivation model of health behavior, path analyses tested associations of personality traits and demographic factors to overall adherence via perceived norms, perceived control, attitudes, and self-efficacy related to guideline adherence, as well as perceived exposure risk and perceived health consequence if exposed.Results: Adherence ranged from 94.4 % reporting always avoiding eating/drinking inside bars/ restaurants/food courts to 13.6 % reporting always avoiding touching one’s face. Modeling showed total associations with overall adherence for greater conscientiousness (β = .191, p &lt; .001), openness (β = .098, p &lt; .05), perceptions of social endorsement (β = .202, p &lt; .001), positive attitudes (β = .105, p &lt; .05), self-efficacy (β = .234, p &lt; .001), and the presence versus absence or uncertainty of a shelter-in-place order (β = .102, p &lt; .01). Age, self-rated health, sex, education, income, children in the household, agreeableness, extraversion, neuroticism, perceived exposure risk, and perceived health consequence showed null-to-negligible associations with overall adherence.Conclusions: The results clarify adherence frequency, highlight characteristics associated with greater adherence, and suggest the need to strengthen the social contract between government and citizenry by clearly communicating adherence benefits, costs, and timelines.


Sign in / Sign up

Export Citation Format

Share Document