The article examines how the moral values inherent to human-oriented economy are being shaped in actual Russian society.
For this purpose, the author analyzes the peculiarities and contradictions of the value aspect that were characteristic of the national human potential during the Soviet period as compared to the values of modern Russians.
An assessment is made of feasibility and prospects for partial regeneration of the Soviet value system including non-acquisitiveness, disapproval of social inequality, respect for education, and striving for challenging job.
