Stairway to organic heaven: The impact of social and temporal distance in print ads

2022 ◽  
Vol 139 ◽  
pp. 1044-1057
Author(s):  
Natascha Loebnitz ◽  
Phillip Frank ◽  
Tobias Otterbring
Keyword(s):  
2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Wei Xu ◽  
XiaoTong Jin

PurposeWe examine how social exclusion and temporal distance (i.e. being socially excluded in the present or the anticipation of exclusion in the future) shape whether people choose hedonic or utilitarian products.Design/methodology/approachWe conduct four experiments to test the hypotheses. Study 1a and study 1b provide the initial evidence that consumers strategically engage in differentiation in response to social exclusion in the present and in the future. Study 2 and study 3 replicate the basic interaction effect of social exclusion and temporal distance on product choices and test the underlying mechanism.FindingsWe find that temporal distance affects consumer product choices through people’s coping strategies. When consumers are socially excluded, they are more likely to have a problem-solving tendency and more likely to choose utilitarian products. In contrast, when consumers imagine being socially excluded in the future, they are more likely to have to use emotions to solve problems and choose hedonic products.Originality/valueOur study contributes to the literature in several ways. First, it deepens our understanding of the psychological drivers of social exclusion in consumer research. Second, it offers insights into understanding prior findings that document both problem-solving and emotion-regulating behavior in response to social exclusion. Third, by showing that social exclusion and temporal distance can influence the type of products selected, our findings contribute to a new stream of work that examines the impact of people’s fundamental desire for control on consumer behavior.


1995 ◽  
Author(s):  
T. Probst ◽  
P. Radhakrishnan ◽  
J. Sniezek ◽  
H. Arrow
Keyword(s):  

2020 ◽  
Author(s):  
Yanji Duan ◽  
Jing Xu ◽  
Mei Zhao ◽  
Lian An

BACKGROUND While most of the prior literature focused on how to improve patient satisfaction from an operational perspective, we explore how healthcare supply chain communications benefit patient satisfaction by adopting a stakeholder’s perspective. Moreover, we examine and further confirm the effect of supply chain transparency in a unique healthcare context. OBJECTIVE The objective of this research is to examine the impact of the healthcare supply chain transparency on patient satisfaction. Anchoring on the theory of psychology distance, we examine how spatial distance (manufacturing location of the medicine) and temporal distance (time frame of physician follow-up after the visits) of the healthcare supply chain influence the patient’s perceptions and satisfaction. METHODS We utilize a 2 × 2 mixed design experiment by varying spatial distance and temporal distance of the healthcare supply chain, respectively. A total of 206 participants were recruited from the Amazon M-Turk platform. RESULTS Results indicate that both the spatial distance and the temporal distance significantly affect patients’ satisfaction. CONCLUSIONS The spatial distance of the healthcare supply chain negatively affects patients’ satisfaction. Nevertheless, we find that the temporal distance can mitigate such negative effects: when the physicians follow up with the patient within a short time frame (one week), patients tend to generate higher satisfaction towards the physician than if the follow up is conducted after three months.


2020 ◽  
Author(s):  
Joana Vieira ◽  
Sabine Schellhaas ◽  
Erik Enström ◽  
Andreas Olsson

Defensive responses to threatening situations vary with threat imminence, but it is unknown how those responses affect decisions to help others. Here, we manipulated threat imminence to investigate the impact of different defensive states on helping behaviour. Ninety-eight participants made trial-by-trial decisions about whether to help a co-participant avoid an aversive shock, at the risk of receiving a shock themselves. Helping decisions were prompted under imminent or distal threat, based on temporal distance to the moment of shock administration to the co-participant. Results showed that, regardless of how likely participants were to also receive a shock, they helped the co-participant more under imminent than distal threat. Individual differences in empathic concern were specifically correlated with helping during imminent threats. These results suggest defensive states driving active escape from immediate danger also facilitate decisions to help others, potentially by engaging neurocognitive systems implicated in caregiving across mammals.


2020 ◽  
Vol 287 (1933) ◽  
pp. 20201473
Author(s):  
Joana B. Vieira ◽  
Sabine Schellhaas ◽  
Erik Enström ◽  
Andreas Olsson

In humans and other mammals, defensive responses to danger vary with threat imminence, but it is unknown how those responses affect decisions to help conspecifics. Here, we manipulated threat imminence to investigate the impact of different defensive states on human helping behaviour. Ninety-eight healthy adult participants made trial-by-trial decisions about whether to help a co-participant avoid an aversive shock, at the risk of receiving a shock themselves. Helping decisions were prompted under imminent or distal threat, based on temporal distance to the moment of shock administration to the co-participant. Results showed that, regardless of how likely participants were to also receive a shock, they helped the co-participant more under imminent than distal threat. Reaction times and cardiac changes during the task supported the efficacy of the threat imminence manipulation in eliciting dissociable defensive states, with faster responses and increased heart rate during imminent compared to distal threats. Individual differences in empathic concern were specifically correlated with helping during imminent threats. These results suggest that defensive states driving active escape from immediate danger may also facilitate decisions to help others, potentially by engaging neurocognitive systems implicated in caregiving across mammals.


2017 ◽  
Vol 45 (7/8) ◽  
pp. 910-927 ◽  
Author(s):  
Kim Willems ◽  
Malaika Brengman ◽  
Stephanie van de Sanden

Purpose The authors present an exploratory study on the effectiveness of in-store marketing communication appeals via digital signage applying the construal level theory (CLT) in a field experiment. According to this theory, the authors hypothesize that shoppers will on the one hand respond more favorably to messages focusing on the desirability of the offering, when they are further distanced from the actual purchase decision. On the other hand, the authors expect more favorable responses toward messages containing feasibility appeals, positioned closer by to the purchase decision. The purpose of this paper is to determine appropriate location-based content for in-store proximity marketing. Design/methodology/approach A field experiment was conducted in a Belgian coffee bar, examining temporal distance effects in a natural retail/service environment. A 2×2 between-subjects experimental design is implemented (i.e. low vs high temporal distance×concrete/cost vs abstract/brand-oriented appeal), examining the impact on marketing communication effectiveness. Findings Overall, the authors find some initial support for CLT on effectiveness measures regarding purchase intentions and actual purchase, but not in terms of self-reported noticing of the screen and the ad, nor in terms of (un)aided ad recall. Research limitations/implications This experiment is a pilot study and such finds itself confronted with a limited number of observations. Originality/value The study is among the first to examine how message content (beyond price promotion) can be adapted to in-store locations.


Sign in / Sign up

Export Citation Format

Share Document