How to attract customers to buy green housing? Their heterogeneous willingness to pay for different attributes

2019 ◽  
Vol 230 ◽  
pp. 709-719 ◽  
Author(s):  
Chenchen He ◽  
Shiwei Yu ◽  
Qi Han ◽  
Bauke de Vries
Keyword(s):  
Willingness To Pay ◽  
Green Housing

scholarly journals WILLINGNESS TO PAY AND PREFERENCES FOR GREEN HOUSING ATTRIBUTES IN HONG KONG

2012 ◽  
Vol 7 (2) ◽  
pp. 137-152 ◽  
Author(s):  
Yung Yau
Keyword(s):  
Hong Kong ◽  
Willingness To Pay ◽  
State Intervention ◽  
Economic Incentives ◽  
Policy Implications ◽  
Housing Provision ◽  
Environmental Attitude ◽  
Construction Methods ◽  
Green Housing ◽  
Housing Attributes

Promotion of green housing is of utmost importance in the achievement of sustainability in the built environment. While the states often use legislation or offer subsidies to motivate developers to build green, market forces can lead to green housing provision without any state intervention if the market players are willing to pay extra for the green attributes of housing. This study aims to explore residents' willingness to pay (WTP) and preferences for green housing attributes based on the findings from a structured questionnaire survey in Hong Kong. The housing attributes under investigation include the uses of green materials and construction methods (e.g. timber from sustainable sources), energy-efficient technologies (e.g. LED lighting) and water-saving devices (e.g. grey water recycling system). Results indicate that apart from moral or altruistic reasons, residents' WTP was mainly motivated by economic incentives. Green housing attributes which can directly reduce residents' utility bills corresponded to greater WTP. Besides, environmental attitude was found a strong determinant of the WTP. Policy implications of the research findings then follow.

Chinese urban resident willingness to pay for green housing based on double-entry mental accounting theory

2018 ◽  
Vol 95 (1-2) ◽  
pp. 129-153 ◽  
Author(s):  
Qianwen Li ◽  
Ruyin Long ◽  
Hong Chen ◽  
Feiyu Chen ◽  
Xiu Cheng
Keyword(s):  
Willingness To Pay ◽  
Mental Accounting ◽  
Urban Resident ◽  
Green Housing ◽  
Accounting Theory ◽  
Double Entry

scholarly journals Key Factors Affecting Informed Consumers’ Willingness to Pay for Green Housing: A Case Study of Jinan, China

2018 ◽  
Vol 10 (6) ◽  
pp. 1711 ◽  
Author(s):  
Lin Zhang ◽  
Liwen Chen ◽  
Zezhou Wu ◽  
Hong Xue ◽  
Wenlin Dong
Keyword(s):  
Willingness To Pay ◽  
Key Factors ◽  
Factors Affecting ◽  
Green Housing

Subjective Time Preference and Willingness to Pay for an Energy-Saving Durable Good

2001 ◽  
Vol 32 (3) ◽  
pp. 133-141 ◽  
Author(s):  
Gerrit Antonides ◽  
Sophia R. Wunderink
Keyword(s):  
Willingness To Pay ◽  
Energy Saving ◽  
Subjective Time ◽  
Durable Good ◽  
Discount Function ◽  
Hyperbolic Discount ◽  
The One ◽  
Two Parameter ◽  
Difference Effect ◽  
Better Than

Summary: Different shapes of individual subjective discount functions were compared using real measures of willingness to accept future monetary outcomes in an experiment. The two-parameter hyperbolic discount function described the data better than three alternative one-parameter discount functions. However, the hyperbolic discount functions did not explain the common difference effect better than the classical discount function. Discount functions were also estimated from survey data of Dutch households who reported their willingness to postpone positive and negative amounts. Future positive amounts were discounted more than future negative amounts and smaller amounts were discounted more than larger amounts. Furthermore, younger people discounted more than older people. Finally, discount functions were used in explaining consumers' willingness to pay for an energy-saving durable good. In this case, the two-parameter discount model could not be estimated and the one-parameter models did not differ significantly in explaining the data.

Determinan Yang Mempengaruhi Perilaku Pembelian Produk Hijau Di Daerah Istimewa Yogyakarta

2019 ◽  
Vol 6 (1) ◽  
pp. 52-68
Author(s):  
Muhammad Mathori ◽  
Uswatun Chasanah
Keyword(s):  
Willingness To Pay ◽  
Environmental Awareness ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Environmental Knowledge ◽  
Test Results ◽  
Purchasing Behavior ◽  
Perceived Effectiveness ◽  
Validity And Reliability ◽  
Green Purchasing

This study aims to identify the determinants that influence the attitudes of consumers of green purchases and the willingness to pay more on green products, specifically on energy-saving lighting products. The variables studied included environmental knowledge, environmental awareness and perceived effectiveness. The sample of this study was 196 students, but out of 196 respondents after the questionnaire was distributed only 189 could be processed. Validity and reliability test results show valid values of loading factors of more than 0.4 while for reliability testing using the cronbach’s alpha criteria above 0.5 indicates reliable. Through the multiple linear regression analysis, the variables of environmental knowledge, environmental awareness and effectiveness are felt to have a positive and significant effect on the attitude of buying and willingness to pay more. Green purchasing attitudes and willingness to pay more have a positive and significant effect on green purchasing behavior. Green purchasing attitudes have a greater influence on green purchasing behavior compared to willingness to pay more.

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