Risk perceptions of crop production methods Personal health vs environmental risks and willingness-to-pay

2000 ◽  
Author(s):  
Colleen F. Moore ◽  
Heidi A. Geurkink
2014 ◽  
Vol 32 (2) ◽  
pp. 64-70
Author(s):  
Hayk Khachatryan ◽  
Chengyan Yue ◽  
Ben Campbell ◽  
Bridget Behe ◽  
Charlie Hall

We investigated how differences in the consideration of future consequences (CFC) influence consumers' willingness to pay for edible and ornamental plants using data from plant auction experiments conducted in the U.S. and Canada. Specifically, the study focused on individuals' preferences for plant attributes related to production method, container type, and product origin. Individuals assigning higher importance to future consequences of their current decisions were willing to pay a price premium for plants grown using sustainable (16.7 cents) and energy-saving (16.5 cents) production methods, non-conventional containers such as compostable (18.2 cents) and plantable (14.3 cents), and locally produced plants (15.3 cents), and they expected a discount (37.8 cents) to purchase imported plants (i.e., produced outside the U.S.). In contrast, individuals assigning higher importance to immediate outcomes of their decisions were not willing to pay a price premium for the above mentioned attributes, with the exception of water-saving and compostable ones. The results contribute to our understanding of the effects of temporal considerations on choice decision making by horticultural consumers, and provide horticultural marketers with an opportunity to effectively position products that provide long- or short-term benefits.


2021 ◽  
Author(s):  
Pedro Medeiros ◽  
Xi Chen ◽  
Thushara Gunda ◽  
Pieter van Oel ◽  
Giulia Vico ◽  
...  

<p>Dynamic interactions between humans and water have produced unanticipated feedbacks, leading to unsustainability. Current water management practices are unable to capture the relevant spatial and temporal detail of the processes that drive the coupled human-water system. Whereas natural and socioeconomic processes occur slowly, local communities and individuals rapidly respond to ensure supply-demand balance. In this context, agricultural human-water systems stand out, as roughly 70% of global water demand is for agricultural uses. Additionally, interactions between humans and agricultural water systems involve many actors and occur at multiple spatial and temporal scales. For example, farmers are influenced by risk perceptions, and decisions made at the farm level influence regional hydrologic and socioeconomic systems, such as degradation and depletion of water sources as well as prices of crops. Regional behaviors, in turn, affect national and international dynamics associated with crop production and trade of associated investments. On the other hand, global and national priorities can also percolate down to the regional and local levels, influencing farmer decision-making through policies and programs supporting production of certain crops and local investments. Over the last decade, relevant phenomena in the coupled agricultural human-water systems have been described, as the irrigation efficiency paradox, reservoir effect, and river basin closure. Along with the globalization in the food market, attempts have been taken to developing and applying benchmarks for water-efficient food production, focusing on water productivities, water footprints and yield gaps for agricultural products. Furthermore, significant advancements have been achieved by incorporating social dimensions of agricultural human-water systems behavior. Fusion of quantitative datasets via observations, remote sensing retrieval, and physically-based models has been explored. Advancements have also been made to capture qualitative or relatively intangible concepts of community values, norms, and behaviors, by interacting with stakeholders, identifying the most important elements of their environments, and incorporating these insights into socio-hydrological models. Based on what has been done during the IAHS Panta Rhei decade and what we have learned, and despite recent efforts towards a more comprehensive understanding of the effects of human interventions in agricultural systems, several challenges persist, of which we highlight: 1) Identification of the cross-scale causal effect on agricultural water uses; 2) Quantification of human behavior uncertainties shaped by social norms and cultural values; 3) Development of a high spatial and temporal resolution global dataset.</p>


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Yoann Guntzburger ◽  
Ingrid Peignier ◽  
Nathalie de Marcellis-Warin

PurposeEcolabels will undoubtedly play a central role in promoting more sustainable production methods and consumption behaviors. Although numerous recent studies have explored consumer awareness, interpretation and preferences toward ecolabels and certifications, little is yet known about how they perceive the regulatory schemes that underpin them.Design/methodology/approachData were collected using a survey answered by a representative random sample of 1,032 Canadian consumers. Unconstrained partial-proportional odds models were used to perform statistical analyses.FindingsThe results suggest that consumers generally do not differentiate between regulatory schemes for organic, local and non-GMO products. The level of perceived control and strictness appears to be influenced by multiple variables involving risk perception, trust and motivations, although this influence varies across labels.Research limitations/implicationsIn addition to geographical specificities, this survey includes self-reported variables that might be subject to desirability biases and intention variables which do not necessarily predict behavior. Finally, this study does not consider interaction effects, since claims and ecolabels have not been studied in relation to specific products.Practical implicationsThese misperceptions about ecolabels' regulatory schemes could be addressed through better communication about schemes and certifications, although the authors agree that information alone would not be enough to deal with the trust issue suggested by the results. Deliberative and behavioral approaches might be more efficient to embed consumers' values, perceptions and concerns related to food labeling and certifications into the policymaking process.Originality/valueThis work explores the role played by risk perceptions, trust, egoistic and altruistic motives, and the importance of third-party certifications in the consumer's understanding of ecolabels' regulatory schemes.


2014 ◽  
Vol 44 (4) ◽  
pp. 345-362 ◽  
Author(s):  
Gianluca Stefani ◽  
Alessio Cavicchi ◽  
Donato Romano

Purpose – The purpose of this study was to explore the impact of information on origin, “typicalness”, production method and flavour on the willingness to pay and the sensorial appreciation of Tuscan sanguinaccio (Italian Salami). Design/methodology/approach – The goal of the study was to explore how differences between willingness to pay and sensorial appreciation (measured using a hedonic score) for the three types are influenced by the nature of the sensorial and non-sensorial information available to the consumer. To evaluate reaction to sensorial information, typical information regimes used in works on degree of disconfirmation (Schifferstein, 2001) were adopted, that is, visual examination of the product with indication of the name and tasting of the labelled product. Findings – Analysis of the results of the experiments indicates that Mallegato and Biroldo have particular characteristics that make it critical to promote them to a vast public. The information on the production methods and ingredients seemed to interact negatively with the sensorial perception of the product after tasting, probably because of the presence of blood and other problematic components (for example, components of the pig head in Biroldo) among the ingredients. Research limitations/implications – Limited size of the sample and a gastronomic niche product analyzed. Practical implications – The negative influence of the processed information has to be considered to efficiently communicate the typicalness of these salami products. In fact, whilst for other traditional products, different kinds of information related to process, raw materials, recipes and, more generally, tradition can be jointly used to increase the arousal and the expectation on products quality characteristics, in this case, the communication strategy has to carefully consider the limit of these product components. Originality/value – For the first time the use of experimental auctions investigate the role of problematic information, such as the presence of blood, on consumers’ preference towards a typical gastronomic product.


1997 ◽  
Vol 12 (3) ◽  
pp. 130-132 ◽  
Author(s):  
M. Sefik Yesilsoy ◽  
Sabit Ersahin

AbstractTurkey is experiencing pressure to increase crop production per unit area to achieve self-reliance in food supply. The main production concern before 1970 was to increase crop yields to meet the national consumption of an ever-increasing population. During this time the country's capability to produce wheat was insufficient to meet the national demand. After the initiation of the National Wheat Research and Extension Project in 1969 the objectives of wheat production methods were changed to achieve not only higher but more economical yields per unit area. As a result the total area sown to wheat increased by only 9% between 1969 and 1990, whereas yields and total production increased 75 and 90%, respectively. This was due to developing or importing high-yielding varieties adapted to dry areas, increasing use of fertilizers and plant protection chemicals, and timely use of proper tillage made possible with modem equipment. Transferring research results to farmers and exchanging information with international scientists led Turkish scientists to establish the new goal of developing ecologically sound farming systems that could achieve higher, more economical yields per unit area. The key to this approach is to maintain or increase soil organic matter.


Sexual Health ◽  
2012 ◽  
Vol 9 (4) ◽  
pp. 377 ◽  
Author(s):  
Olivia Remes ◽  
Amanda N. Whitten ◽  
Kelley-Anne Sabarre ◽  
Karen P. Phillips

Background Canadian young adults may be at risk of future infertility due to the high incidence of sexually transmissible infections (STIs) in this population. Young adults’ perceptions of environmental risks, including contaminants, STIs and lifestyle habits on infertility, have not been examined. We have therefore designed a qualitative study to explore risk perceptions, awareness and knowledge of common environmental risk factors for infertility in a multiethnic sample of young adults. Methods: Semistructured interviews were carried out with 40 university undergraduate students (16 men and 24 women) in Ottawa, Canada, followed by qualitative analysis of interview transcripts to identify major themes. Results: The following broad themes described participants’ risk perceptions about infertility and (1) environmental contaminants: knowledge gaps, media reports and negative perception of chemicals; (2) STIs: superficial understanding of their role in infertility, general awareness, associations with sexual behaviours and knowledge gaps; and (3) lifestyle: protective benefits of healthy lifestyle, dose or exposure effects for smoking and alcohol, and knowledge gaps. Students demonstrated a superficial understanding of environmental risks, at times relying on media reports and anecdotal information to support their beliefs. Conclusions: This next generation of potential infertility patients exhibits a general understanding of environmental risks to infertility; however, young adults are overly optimistic that healthy lifestyle behaviours will safeguard future fertility. STIs represent the most significant modifiable risk factors for this age group; a message that can be supported by sexual and reproductive health education and promotion with greater emphasis on the long-term outcomes of STIs, including infertility.


1997 ◽  
Vol 29 (2) ◽  
pp. 243-253 ◽  
Author(s):  
Jeffrey D. Mullen ◽  
George W. Norton ◽  
Dixie W. Reaves

AbstractPublic support for integrated pest management (IPM) is derived in part from concerns over food safety and the environment, yet few studies have assessed the economic value of health and environmental benefits of IPM. An approach is suggested for such an assessment and applied to the Virginia peanut IPM program. Effects of IPM on environmental risks posed by pesticides are assessed and society's willingness to pay to reduce those risks is estimated. The annual environmental benefits of the peanut IPM program are estimated at $844,000. The estimates of pesticide risks and willingness to pay can be applied elsewhere in economic assessments of IPM.


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