Conceptual metaphors, processing fluency, and aesthetic preference

2022 ◽  
Vol 98 ◽  
pp. 104247
Author(s):  
Lynn Zhang ◽  
Mohammad Atari ◽  
Norbert Schwarz ◽  
Eryn J. Newman ◽  
Reza Afhami
Keyword(s):  
Processing Fluency ◽  
Conceptual Metaphors ◽  
Aesthetic Preference

Disfluent, But Fast

2019 ◽  
Vol 66 (5) ◽  
pp. 346-354
Author(s):  
Štěpán Bahník
Keyword(s):  
Cognitive Processing ◽  
Response Times ◽  
Processing Fluency ◽  
Retrieval Fluency ◽  
Decision Times

Abstract. Processing fluency, a metacognitive feeling of ease of cognitive processing, serves as a cue in various types of judgments. Processing fluency is sometimes evaluated by response times, with shorter response times indicating higher fluency. The present study examined existence of the opposite association; that is, it tested whether disfluency may lead to faster decision times when it serves as a strong cue in judgment. Retrieval fluency was manipulated in an experiment using previous presentation and phonological fluency by varying pronounceability of pseudowords. Participants liked easy-to-pronounce and previously presented words more. Importantly, their decisions were faster for hard-to-pronounce and easy-to-pronounce pseudowords than for pseudowords moderate in pronounceability. The results thus showed an inverted-U shaped relationship between fluency and decision times. The findings suggest that disfluency can lead to faster decision times and thus demonstrate the importance of separating different processes comprising judgment when response times are used as a measure of processing fluency.

How to assess processing fluency

2011 ◽  
Author(s):  
Rolf Reber
Keyword(s):  
Processing Fluency

Contrast and assimilation effects of processing fluency

2009 ◽  
Author(s):  
Hao Shen ◽  
Yuwei Jiang ◽  
Rashmi Adaval
Keyword(s):  
Processing Fluency

When Less is More: The Effect of Processing Fluency on Preference for Hedonic Products

2007 ◽  
Author(s):  
Anastasiya Pocheptsova ◽  
Aparna Labroo ◽  
Ravi Dhar
Keyword(s):  
Processing Fluency ◽  
Less Is More ◽  
Hedonic Products

CONGRUITY AND PROCESSING FLUENCY: AN ANALYSIS ON THE EFFECTIVENESS OF EMBEDDED ONLINE VIDEO ADVERTISING

2018 ◽  
Vol 2018 ◽  
pp. 737-742
Author(s):  
Zhiying Jiang ◽  
◽  
Chong Guan ◽  
Meilin. Zhang ◽  
Ivo. L. de Haaij
Keyword(s):  
Processing Fluency ◽  
Online Video ◽  
Video Advertising

A Process of Glocalisation? Roman Marble Imports and the Rise of Blocked-Out Capitals in Local Stone

2020 ◽  
pp. 33-45
Author(s):  
Matthias Grawehr
Keyword(s):  
Roman Empire ◽  
Eastern Mediterranean ◽  
High Quality ◽  
White Marble ◽  
Aesthetic Preference ◽  
Local Responses ◽  
Global Trend ◽  
Short Period ◽  
New Type ◽  
Local Materials

In the Augustan Age, a new aesthetic preference was propagated in the Roman Empire – the surface of white marble was valued as it symbolised the strength and superiority of the ‘new age’. Soon, an immense trade in high quality marble over land and sea developed to meet the emergent demand. While the development and scale of this trade is well studied, the repercussions that the new aesthetic preference had on the local architectural traditions in areas where no marble was close at hand is not commonly considered. In this contribution, two developments are traced, taking the Corinthian capital as the leitmotif. First, in the short period between c. 40 and 10 BC, patrons would choose imitation of marble in plaster to meet up with the demands of the new standard and to demonstrate their adherence to the Empire. In the second line of development, a different path was taken – a conscious use of local materials which went hand in hand with the development of a new type of capital, the so-called ‘Nabataean blocked-out’ capital. This combination turned into a new vernacular tradition across large parts of the eastern Mediterranean. Both developments were local responses to a new ‘global’ trend and can therefore be viewed as a phenomenon of glocalisation in the Roman Period.

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