Reinterpreting the role of primary and secondary airports in low-cost carrier expansion in Europe

Airlines business is a competitive industry, which pushes the airline company to make changes in its strategy to retain current customers or to get more customers. Garuda Indonesia as the flag carrier is also a Full-Service Carrier that operates among other Low-Cost Carrier in Indonesia. To win the competition with these Low-Cost Carriers, Garuda Indonesia has to make strategies in Digital Innovation, Perceived Value, and Loyalty Program. This study aims to analyze the effect of Digital Innovation, Perceived Value, and Loyalty Programs on customer satisfaction and trust that will impact on customer loyalty at PT Garuda Indonesia. Data is taken from the questionnaire answers of the respondents. The respondents are Garuda Indonesia passengers who fly international and domestic route and also a member of GarudaMiles (Loyalty Program of Garuda Indonesia). The results show Digital Innovation and Perceived Value have a significant impact on customer satisfaction and trust. While Loyalty Program has no significant impact on customer satisfaction and trust. The results of the study also show that customer satisfaction and trust had a significant impact on customer loyalty.

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Peran Maskapai Penerbangan Berbiaya Murah/Low Cost Carrier (LCC) di Bandara Adisutjipto-Yogyakarta Untuk Mendukung Peningkatan Jumlah Wisatawan Domestik

WARTA ARDHIA ◽

10.25104/wa.v39i2.115.146-167 ◽

2013 ◽

Vol 39 (2) ◽

pp. 146-167

Author(s):

Yuke Sri Rizki

Keyword(s):

Qualitative Analysis ◽

Foreign Exchange ◽

Low Cost ◽

Descriptive Analysis ◽

Air Transportation ◽

Transportation Mode ◽

Tourism Sector ◽

Low Cost Carrier ◽

Tourism Destinations

Indonesia has many and varied tourism destinations. Tourism sector is one of the five sectors which has the largest foreign exchange. One of transportation mode supporting the growth of tourism is air transportation mode. One service provided by air transportation is the low cost airlines or the Low Cost Carrier (LCC). The aim of this study is to determine the role of LCC in Adisutjipto Airport Yogyakarta in increasing number of domestic tourist. This study using descriptive analysis and qualitative analysis. The results showed, PT. Lion Air was a LCC which bring the highest number of domestic travelers to Yogyakarta, followed by PT. Indonesia Air Asia and PT. City Link.Indonesia merupakan negara kepulauan yang memiliki destinasi Pariwisata yang sangat banyak dan beragam dimana sektor pariwisata merupakan salah satu dari lima sektor yang menyumbang devisa terbesar. Salah satu moda yang menunjang pertumbuhan pariwisata adalah moda transportasi udara dimana salah satu pelayanannya adalah penerbangan berbiaya murah atau Low Cost Carrier (LCC). Penelitian ini bertujuan untuk mengetahui peran LCC di Bandar Udara Adisutjipto Yogyakarta dalam peningkatan jumlah wisatawan domestik dan menggunakan metode analisis deskriptif kualitatif dan analisis kebijakan untuk mengetahui implementasinya di lapangan. Hasil penelitian menunjukkan, PT. Lion Air menduduki peringkat paling tinggi dalam membawa wisatawan domestik untuk tujuan Yogyakarta, diikuti oleh PT. Indonesia Air Asia dan PT. City Link.

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