The Impact of Low Cost Carrier Customer' Experiential Value on Brand Attitudes and Brand Loyalty: Focused on the Controling effects of an income level

2019 ◽  
Vol 34 (2) ◽  
pp. 21-42
Author(s):  
Hyeseung Lee ◽  
Hyungryong Lee
Keyword(s):  
Brand Loyalty ◽  
Low Cost ◽  
Income Level ◽  
Brand Attitudes ◽  
Low Cost Carrier ◽  
Experiential Value ◽  
The Impact

scholarly journals The impact of integrating brand identity on brand loyalty in low cost carrier

2018 ◽  
Vol 1122 ◽  
pp. 012001
Author(s):  
K H Ting ◽  
Y Y Lau ◽  
C Dragomir ◽  
F Surugiu
Keyword(s):  
Brand Loyalty ◽  
Low Cost ◽  
Brand Identity ◽  
Low Cost Carrier ◽  
The Impact

scholarly journals Customer satisfaction low cost carrier: stimulus and its consequences

2018 ◽  
Vol 22 (1) ◽  
Author(s):  
Sri Vandayuli Riorini ◽  
Christina Catur Widayati
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Organizational Performance ◽  
Brand Loyalty ◽  
Low Cost ◽  
Corporate Image ◽  
Equation Modeling ◽  
Price Fairness ◽  
Airline Safety ◽  
Low Cost Carrier

Airline industries are currently faced with challenges to satisfy consumers in order to improve organizational performance. The purpose of this study is to analyze service quality, corporate image, price fairness, and airline safety as a stimulus of customer satisfaction and its impact on brand loyalty. Samples data of 350 Low Cost Carrier/LCC passengers in Indonesia were collected and purposive sampling technique was used to analyze the developed hypothesis. Further data is processed with Structural Equation Modeling technique. The results of the study found that the stimulus of customer satisfaction of LCC is service quality, corporate image, price fairness, and airline safety. Furthermore, customer satisfaction will provide consequences for airline brand loyalty. The study also found that corporate image is the strongest factor affecting customer satisfaction. For further research, it is suggested to add customer value as a stimulus of customer satisfaction.

scholarly journals THE IMPACT OF CSR PERCEPTIONS ON MUTUALISTIC VALUES AND THEIR IMPACTS ON BRAND LOYALTY AND RESISTANCE TO NEGATIVE INFORMATION

2016 ◽  
Vol 4 (2) ◽  
pp. 7
Author(s):  
Arnaldo Fernandes Matos Coelho ◽  
José De Sousa Martins ◽  
Laodicéia Amorim Weersma ◽  
Menno Rutger Weersma
Keyword(s):  
Corporate Social Responsibility ◽  
Brand Loyalty ◽  
Negative Information ◽  
Structural Equations ◽  
Social Value ◽  
Brand Attitudes ◽  
Customer Perceptions ◽  
Corporate Social ◽  
The Impact ◽  
Structured Questionnaire

Corporate social responsibility (CSR) practices are critical to strengthen the relationships between mutualistic banks and their customers. This study aims to identify the impacts of customer perceptions of CSR (the ethical and commercial dimensions) on the perceptions of mutualistic values and their impacts on brand loyalty and resistance to negative information. Mutualistic values (MV) are analysed because mutualistic institutions base their activities not only on the intention to maximise profit but also on adding social value. The research uses data collected through a structured questionnaire from a sample of 391 customers of mutualistic banks in Portugal. In order to operationalize the variables, scales used in existing studies were adapted. Besides that, a new scale to measure MV has been developed. Structural Equations Modelling (SEM) was used to test the investigation model and to provide answers to the proposed hypotheses. The results show that CSR perceptions impact on mutualistic values and that both impact on brand attitudes like loyalty and resistance to negative information. The commercial dimension of CSR seems to have a more relevant impact.

Airlines are set to face uncertainty after UK Brexit

2017 ◽  
Keyword(s):  
United Kingdom ◽  
Low Cost ◽  
Air Transport ◽  
Disruptive Effect ◽  
Content Type ◽  
The Past ◽  
The United Kingdom ◽  
Low Cost Carrier ◽  
The Uk ◽  
The Impact

Subject The impact of Brexit on airlines. Significance Irish-based low-cost carrier (LCC) Ryanair has repeatedly warned over the past months that Brexit could halt the majority of flights out of the United Kingdom. These comments echo wider concerns about the disruptive effect of Brexit and the United Kingdom's ability to negotiate new air transport agreements. Impacts Larger European airlines such as Air France-KLM and Lufthansa would welcome restrictions on UK-based LCC operations. UK airport expansion may be frustrated; in particular, expansion plans at London Heathrow could come under threat. The UK air transport market faces a period of slower growth with lower revenues and profitability.

scholarly journals Dampak Masuknya Low-cost Carrier Terhadap Pergerakan Penumpang Internasional pada Bandar Udara Internasional di Asia

WARTA ARDHIA ◽  
2017 ◽  
Vol 42 (2) ◽  
pp. 57
Author(s):  
Putut Purwandono ◽  
Yuichiro Yoshida ◽  
Keisuke Kawata
Keyword(s):  
Southeast Asia ◽  
Positive Impact ◽  
Low Cost ◽  
Fixed Effect ◽  
Final Destination ◽  
Increase Rate ◽  
Low Cost Carrier ◽  
Effect Estimation ◽  
The Impact

Tujuan utama penelitian ini adalah mempelajari dampak dari masuknya maskapai berbiaya murah (LCC) terhadap perubahan pergerakan penumpang internasional di 30 bandar udara internasional di wilayah Asia Timur dan Asia Tenggara. Hasil estimasi menggunakan model fixed-effect yang kami peroleh menunjukkan bukti kuat bahwa masuknya LCC menyebabkan naiknya jumlah penumpang internasional secara signifikan. Namun demikian, dampak ini akan menurun ketika jarak antara bandar udara asal dan tujuan semakin jauh dan maskapai non-LCC melayani rute yang sama. Penambahan jumlah LCC yang terus menerus akan memberikan tingkat kenaikan yang semakin menurun. Hasil studi kami mampu menyimpulkan dampak dari masuknya LCC pada rute internasional dan dapat menjelaskan pada kondisi apa masuknya LCC mampu menghasilkan dampak positif yang signifikan. [Impact of Low-cost Carrier Entry on International Air Passenger Movements at International Airports in Asia] This paper primarily studies the impact of low-cost carrier (LCC) entry on the change of international passenger movement at 30 international airports in Northeast and Southeast Asia. Our fixed-effect estimation found enough evidence to claim that LCC entry at international route causes number of passenger to increase significantly. Nevertheless, the positive impact of LCC entry diminishes as distance between origin and final destination airport gets longer and full service carrier (FSC) service exists. Moreover, additional LCC companies brings about lower increase rate in number of international passengers. Our findings justify the positive impact of having LCC entry for international route and explain the condition under which LCC entry gives positive and significant result.

scholarly journals The impact of low-cost carrier on traditional airline' fares on intercontinental routes

Tehnika ◽  
2018 ◽  
Vol 73 (1) ◽  
pp. 117-123
Author(s):  
Jovana Kuljanin ◽  
Milica Kalic ◽  
Nemanja Mijovic ◽  
Manuel Renold
Keyword(s):  
Low Cost ◽  
Low Cost Carrier ◽  
The Impact

scholarly journals Customers’ Experiences of Compassion and Brand Attitude: Evidence From Low-Cost Carriers

2021 ◽  
Vol 12 ◽  
Author(s):  
Sung-Hoon Ko ◽  
Yongjun Choi ◽  
Jongsung Kim
Keyword(s):  
Airline Industry ◽  
Positive Emotion ◽  
Positive Relationship ◽  
Brand Image ◽  
Low Cost ◽  
Brand Attitudes ◽  
Competitive Strategies ◽  
Low Cost Carriers ◽  
Low Cost Carrier ◽  
To Come

The purpose of this study is to examine the effect of compassion experienced by low-cost carriers customers on their brand attitudes. Specifically, this study aims to unbox the mechanisms through how the customers’ experiences of compassion influence the formation of positive brand attitudes. Using the data from 423 low-cost carriers customers in South Korea, this study found that the more low-cost carriers’ customers experience compassion, the more positive their brand attitudes are toward the low-cost carriers. Notably, this study demonstrated that the positive relationship between compassion and brand attitudes is serially mediated by positive emotion and positive brand image. The results from this study contribute to the literature on the airline industry by examining the roles of compassion, which is relatively new to the field, and also provide practical insights for a low-cost carrier to come up with competitive strategies to achieve a competitive advantage over its competitors in the industry.

scholarly journals Hub-And-Spoke Airlines Versus Low-Cost Airlines And Price Discrimination

2010 ◽  
Vol 8 (5) ◽  
Author(s):  
Recai Aydin ◽  
Roger Morefield
Keyword(s):  
Market Segmentation ◽  
Price Discrimination ◽  
Airline Industry ◽  
Low Cost ◽  
Font Size ◽  
Hub And Spoke ◽  
The Face ◽  
Low Cost Carrier ◽  
The Impact ◽  
The U.S

<p class="MsoBodyText" style="text-align: justify; margin: 0in 0.5in 0pt; mso-pagination: none;"><span style="font-size: 10pt; mso-bidi-font-weight: bold;"><span style="font-family: Times New Roman;">The purpose of this study is to examine the impact of the continuing trend in the U.S. Airline industry away from hub-and-spoke (network) airlines and toward low-cost airlines. The model of this study examines the level of success which the network carriers may experience by using market segmentation and price discrimination to sustain profitability in the face of the growth in market share held by low-cost carrier airlines. </span></span></p>

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