Peran Maskapai Penerbangan Berbiaya Murah/Low Cost Carrier (LCC) di Bandara Adisutjipto-Yogyakarta Untuk Mendukung Peningkatan Jumlah Wisatawan Domestik

WARTA ARDHIA ◽  
2013 ◽  
Vol 39 (2) ◽  
pp. 146-167
Author(s):  
Yuke Sri Rizki
Keyword(s):  
Qualitative Analysis ◽  
Foreign Exchange ◽  
Low Cost ◽  
Descriptive Analysis ◽  
Air Transportation ◽  
Transportation Mode ◽  
Tourism Sector ◽  
Low Cost Carrier ◽  
Tourism Destinations

Indonesia has many and varied tourism destinations. Tourism sector is one of the five sectors which has the largest foreign exchange. One of transportation mode supporting the growth of tourism is air transportation mode. One service provided by air transportation is the low cost airlines or the Low Cost Carrier (LCC). The aim of this study is to determine the role of LCC in Adisutjipto Airport Yogyakarta in increasing number of domestic tourist. This study using descriptive analysis and qualitative analysis. The results showed, PT. Lion Air was a LCC which bring the highest number of domestic travelers to Yogyakarta, followed by PT. Indonesia Air Asia and PT. City Link.Indonesia merupakan negara kepulauan yang memiliki destinasi Pariwisata yang sangat banyak dan beragam dimana sektor pariwisata merupakan salah satu dari lima sektor yang menyumbang devisa terbesar. Salah satu moda yang menunjang pertumbuhan pariwisata adalah moda transportasi udara dimana salah satu pelayanannya adalah penerbangan berbiaya murah atau Low Cost Carrier (LCC). Penelitian ini bertujuan untuk mengetahui peran LCC di Bandar Udara Adisutjipto Yogyakarta dalam peningkatan jumlah wisatawan domestik dan menggunakan metode analisis deskriptif kualitatif dan analisis kebijakan untuk mengetahui implementasinya di lapangan. Hasil penelitian menunjukkan, PT. Lion Air menduduki peringkat paling tinggi dalam membawa wisatawan domestik untuk tujuan Yogyakarta, diikuti oleh PT. Indonesia Air Asia dan PT. City Link.

The role of government in the tourism sector in developing countries: a perspective article

2020 ◽  
Vol 75 (1) ◽  
pp. 203-206
Author(s):  
Carson Lewis Jenkins
Keyword(s):  
Developing Countries ◽  
Regional Development ◽  
Foreign Exchange ◽  
Design Methodology ◽  
Role Of Government ◽  
Content Type ◽  
The Past ◽  
Tourism Sector ◽  
Employment Generation

Purpose The purpose of this paper is to provide a perspective on the role of government in the tourism sector in developing countries in the past 75 years. Design/methodology/approach A perspective article. Findings The main reasons that governments support development of tourism will remain: including foreign exchange earnings, contribution to government revenues, employment generation and regional development stimulus. Originality/value This paper provides a perspective from a senior academic who specialises in the field of tourism relating to the developing world.

scholarly journals THE ROLE OF DIGITAL INNOVATION, PERCEIVED VALUE, AND LOYALTY PROGRAM ON CUSTOMER LOYALTY AT GARUDA INDONESIA

2020 ◽  
Vol 4 (2) ◽  
pp. 33-38
Author(s):  
Bayuaji Prasetyo ◽  
Triyono Arief Wahyudi
Keyword(s):  
Customer Satisfaction ◽  
Customer Loyalty ◽  
Low Cost ◽  
Perceived Value ◽  
Loyalty Programs ◽  
Loyalty Program ◽  
Digital Innovation ◽  
Low Cost Carrier ◽  
Airline Company

Airlines business is a competitive industry, which pushes the airline company to make changes in its strategy to retain current customers or to get more customers. Garuda Indonesia as the flag carrier is also a Full-Service Carrier that operates among other Low-Cost Carrier in Indonesia. To win the competition with these Low-Cost Carriers, Garuda Indonesia has to make strategies in Digital Innovation, Perceived Value, and Loyalty Program. This study aims to analyze the effect of Digital Innovation, Perceived Value, and Loyalty Programs on customer satisfaction and trust that will impact on customer loyalty at PT Garuda Indonesia. Data is taken from the questionnaire answers of the respondents. The respondents are Garuda Indonesia passengers who fly international and domestic route and also a member of GarudaMiles (Loyalty Program of Garuda Indonesia). The results show Digital Innovation and Perceived Value have a significant impact on customer satisfaction and trust. While Loyalty Program has no significant impact on customer satisfaction and trust. The results of the study also show that customer satisfaction and trust had a significant impact on customer loyalty.

scholarly journals Leisure for Peace? Revisiting the Tourism-Peace Nexus

2020 ◽  
Vol 9 (1) ◽  
pp. 08-22
Author(s):  
Al Chukwuma Okoli ◽  
Ikenna Mike Alumona
Keyword(s):  
Qualitative Analysis ◽  
Foreign Exchange ◽  
Social Values ◽  
Secondary Data ◽  
International Tourism ◽  
International Peace ◽  
International Commerce ◽  
Tourism Sector ◽  
The Pacific

Tourism is an important aspect of the contemporary international commerce. It accounts for a significant share of the foreign exchange of many nations, especially those with a thriving tourism sector. While scholarly works abound on the economic, cultural and social values of tourism, there has been a debate as regards the utility of tourism as an enabler for peace. This paper interrogates the pacific import of international tourism against the backdrop of the growing significance of the tourism sector globally. By way of a qualitative analysis of secondary data, anchored on the theory of internationalism, the paper interrogates the tourism-peace nexus in the light of emerging insights, positing that international tourism holds potentials that could be leveraged towards promoting international peace and stability.     Recebido em: março/2019 Aprovado em: janeiro/2020.

scholarly journals The Role of Social Media Marketing Activities to Improve E-Wom and Visit Intention to Indonesia Tourism Destinations through Brand Equity

2021 ◽  
Vol 5 (1) ◽  
pp. 17
Author(s):  
Nabilla Dyah Eka Pramudhita
Keyword(s):  
Social Media ◽  
Brand Equity ◽  
Social Media Marketing ◽  
Analysis Method ◽  
Tourist Destinations ◽  
Tourism Sector ◽  
Marketing Activities ◽  
Tourism Destinations ◽  
Access Information

The development of technology that continues to grow, one of which is easy internet access enables people to access information from various sources, including social media. Nowadays, social media is not only used privately, but also companies and even government. One of them, the tourism sector in government. The role of social media, especially Instagram, is recognized as the most appropriate promotional media for travelers in Indonesia. Activities held on social media will spur the occurrence of e-wom and visit intention to Indonesian tourist destinations for domestic tourists. E-wom can be positive and negative e-wom. Therefore, the Indonesian Ministry of Tourism uses @Pesonaid_travel to promote Indonesian tourism and also the Pesona Indonesia’s brand used in @Pesonaid_travel. The purpose of this study is to determine the role of social media marketing activities to increase e-WoM and visit intention through brand equity. This research is a quantitative study, with the type of research used is causality. The population in this study was followers @Pesonaid_travel, totaling 276.000, which was then tested on 400 respondents, using a questionnaire. The data analysis method used is SEM which is processed with the SmartPLS application. The results of this study indicate that each variable that has an effect The results of this study indicate that every variable that exists gives a positive and significant effect on other variables.

STRATEGIES TO INCREASE DOMESTIC TOURIST VISITS

2021 ◽  
Author(s):  
Agus Salim
Keyword(s):  
Social Media ◽  
Tourist Destination ◽  
Tourist Attractions ◽  
The Public ◽  
Tourism Sector ◽  
Tourism Destinations ◽  
The Government ◽  
The Right ◽  
Role Of The Government

The concept of strategy is the composition of the mission in an organization or company in planning activities in order to achieve a goal and be on target by considering many aspects, namely the aspect of competition and the influence of the strength of the factors from the environment. The role of the government is very important in formulating strategies to support the development of tourism destinations, especially new destinations.There are several factors that are fulfilled in developing an area to become a tourist destination, including objects, facilities, infrastructure, transportation. In addition, in this era of all-around social media, there are so many tourist objects that are viral to the public via social media such as Instagram, TikTok, Facebook and others. Tourist attractions managers must be able to take advantage of this social media phenomenon because it will greatly impact a very significant increase in visits.In the midst of the current corona virus pandemic, it has resulted in a significant decline in the tourism sector. Therefore, the right strategy to prepare for the new normal era really needs to be prepared.

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