Exploring political compromise in the new media environment: The interaction effects of social media use and the Big Five personality traits

2017 ◽  
Vol 106 ◽  
pp. 163-171 ◽  
Author(s):  
Doo-Hun Choi ◽  
Dong-Hee Shin
Author(s):  
Ulla Bunz

This study investigates the relationship between social media use, Big Five personality traits, and subjective well-being to determine how different personality traits relate to different measures of social media use and well- being, and which variable influences well-being the most. Participants completed established measures for the Big Five personality traits, social media engagement, social media intensity, satisfaction with life, positive and negative affect, and depression. Results showed that extraversion predicted social media engagement and intensity, and social media time. Conscientiousness predicted spending less time on social media. In addition, conscientiousness, extraversion, agreeableness, and neuroticism predicted positive well-being stronger than did social media use. When conducting five separate regression analyses with a social media use variable and a different personality variable each time, four times (conscientiousness, extraversion, agreeableness, and neuroticism) the personality variable predicted negative well-being more strongly than did the social media use variable. However, negative well-being was predicted more strongly by social media use than by the fifth personality variable, openness to change. Results are discussed and possible future investigations are suggested.


2017 ◽  
Vol 62 (2) ◽  
pp. 113-124 ◽  
Author(s):  
Kaushik Dutta ◽  
Vivek Kumar Singh ◽  
Pranab Chakraborty ◽  
Sachin Kala Sidhardhan ◽  
Borra Sai Krishna ◽  
...  

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Suha Fouad Salem ◽  
Alshaimaa Bahagat Alanadoly

PurposeThe main objective is to investigate the effects of antecedents of word-of-mouth (WOM) towards sustainable fashion, using the Personality Traits theory. More specifically, this study wants to examine the impact of the Big Five personality traits on social media activities, which could affect eco-friendly behaviour and environmental concerns for fashion production. This impact is influenced by the use of WOM on sustainability in the fashion industry.Design/methodology/approachThe partial least squares structural equation modelling (PLS SEM) technique is used to evaluate the internal and external measurement model with a sample size of 272.FindingsThe three most active personality traits on social media are extraversion, openness to experience and agreeableness. Additionally, the active use of social media has a positive impact on the optimisation of users' eco-friendly behaviour and an increase in users' concerns for fashion production. Eco-friendly behaviour and environmental concerns for fashion production are important factors that lead to the spread of WOM.Originality/valueThis study contributes to the existing literature by evaluating the effects of the Big Five personality traits on using social networking and how will this improve the creation of WOM towards sustainability. This study is among the several scientific studies which combine the theory of Big Five personality traits with social networking, green behaviour and the WOM in a sustainability context.


2016 ◽  
Author(s):  
William Keith Campbell

This article reports a meta-analysis of the relationships between socialnetwork site use and the Big Five personality traits (openness,conscientiousness, extraversion, agreeableness, and neuroticism) as well asthe Big Two metatraits (plasticity and stability). A random effectmeta-analysis model was used to calculate the meta-results of Big Five.Extraversion and openness were the strongest predictors of SNS activities,while conscientiousness, neuroticism, and agreeableness only correlatedwith a few of the SNS activities. A meta-analytical structural equationmodel (SEM) further demonstrated that plasticity was positively correlatedwith SNS activities, whereas stability was a negative predictor. Practicalimplications for social media industry and users are discussed.


2020 ◽  
pp. 003329412093470
Author(s):  
Pavica Sheldon ◽  
Mary Grace Antony ◽  
Britney Sykes

Given the preponderance of social media in our increasingly saturated media environments, there is a need for greater understanding of how personality traits and states can influence problematic social media use. This study examines whether contextual age indicators (life satisfaction, interpersonal interaction, social activity), the fear of missing out, and the Big Five personality traits are significant predictors of Facebook, Instagram, and Snapchat addictions. A survey of 337 college students reveals that greater social activity is a positive predictor of addiction to Snapchat. Another significant finding is a positive relationship between social media addiction and the fear of missing out, which explained the most variance in addiction scores for Snapchat (16%). An inductive analysis of open-ended responses indicated strong similarities between those who claimed that they were addicted to these social media apps and those said that they were not addicted. Both groups described largely similar usage patterns and media dependency, yet several users did not self-identify as addicted to social media. These patterns indicate that more research is needed to determine how social media users differentiate between normative, heavy, and addicted usage.


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