The Big Five Personality Traits, Big Two Metatraits and Social Media: A Meta-Analysis
This article reports a meta-analysis of the relationships between socialnetwork site use and the Big Five personality traits (openness,conscientiousness, extraversion, agreeableness, and neuroticism) as well asthe Big Two metatraits (plasticity and stability). A random effectmeta-analysis model was used to calculate the meta-results of Big Five.Extraversion and openness were the strongest predictors of SNS activities,while conscientiousness, neuroticism, and agreeableness only correlatedwith a few of the SNS activities. A meta-analytical structural equationmodel (SEM) further demonstrated that plasticity was positively correlatedwith SNS activities, whereas stability was a negative predictor. Practicalimplications for social media industry and users are discussed.