Firstborns buy better for the greater good: Birth order differences in green consumption values

Based on the theory of consumer values, this study aimed to examine the relationship between green consumption values and pro-environmental consumption intention by establishing a “value-motivation-intention” model and to check the moderation effect of green involvement. In total, 741 shoppers were recruited. Data analyses showed that (a) green consumption values positively influenced pro-environmental consumption intention; (b) the behavioral approach system positively influenced pro-environmental consumption intention, but the behavioral inhibition system did not; (c) the behavioral approach system positively mediated the relationship between green consumption values and pro-environmental consumption intention; and (d) green involvement positively moderated the relationship between green consumption values and pro-environmental consumption intention.

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How national culture and ethics matter in consumers’ green consumption values

Journal of Cleaner Production ◽

10.1016/j.jclepro.2020.121754 ◽

2020 ◽

Vol 265 ◽

pp. 121754 ◽

Cited By ~ 2

Author(s):

Pradipta Halder ◽

Eric N. Hansen ◽

Jyrki Kangas ◽

Tommi Laukkanen

Keyword(s):

National Culture ◽

Green Consumption ◽

Consumption Values

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Impact of Social Influence and Green Consumption Values on Purchase Intention of Organic Clothing: A Study on Collectivist Developing Economy

Global Business Review ◽

10.1177/0972150916668620 ◽

2017 ◽

Vol 18 (2) ◽

pp. 478-492 ◽

Cited By ~ 23

Author(s):

Geetika Varshneya ◽

Shivendra K. Pandey ◽

Gopal Das

Keyword(s):

Social Influence ◽

Purchase Intention ◽

Structural Equation ◽

Structural Model ◽

Relevant Literature ◽

Primary Data ◽

Collectivist Culture ◽

Green Consumption ◽

Consumption Values ◽

The Impact

The present study is an attempt to investigate the impact of green consumption values and social influence on purchase intention for organic clothing. Five hypotheses were developed with the support of relevant literature. These were tested with the help of primary data of young adult Indian consumers in the age group 20–40 years, collected through a structured questionnaire. Structural equation modelling (SEM) was used to test the hypotheses. The results of structural model revealed that attitude partially mediates the relationship of green consumption values and purchase intention for organic clothing. Further, social influence has no impact on attitude as well as purchase intention for organic clothing. The outcomes also indicated that for products at the introductory stages of the lifecycle, such as organic clothing, social influence does not play a vital role even in a collectivist culture. In such situations, consumers in a collectivist culture like India tend to exhibit individualistic behaviour. The results will be beneficial for designing market entry strategies for organic clothing brands targeting developing countries. The study also tries to extend our knowledge of understanding of departures from collectivistic behaviours in products which are in the introductory stages of the lifecycle in collectivist cultures.

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Cognitive and emotional factors contributing to green customer citizenship behaviours: a moderated mediation model

Journal of Consumer Marketing ◽

10.1108/jcm-06-2019-3268 ◽

2020 ◽

Vol 37 (6) ◽

pp. 639-650

Author(s):

Estelle van Tonder ◽

Sam Fullerton ◽

Leon T. de Beer

Keyword(s):

Indirect Effects ◽

Structural Equation ◽

Mediating Effect ◽

Content Type ◽

Green Consumption ◽

Emotional Factors ◽

Moderated Mediation Model ◽

Consumption Values ◽

The Usa ◽

Green Purchasing

Purpose This study aims to provide novel insight into cognitive and emotional factors contributing to green customer citizenship behaviours, as mediated by green attitudes in general and moderated by culture. Design/methodology/approach The investigation was guided by the “value attitude behaviour hierarchy” and green customer emotions, which served as a framework for understanding the mediating effect of attitude on the relationships between cognitive and emotional factors (green consumption values and emotional affinity towards nature) and customer citizenship advocacy and feedback behaviours. Data was obtained from respondents in the USA and South Korea. Multi-group confirmatory factor analysis, structural equation modelling, bootstrapping and Wald tests were performed to conclude on the model and verify the moderating effect of culture on the indirect effects established. Findings In both countries, green consumption values and emotional affinity towards nature positively influence green attitudes and stimulate feedback behaviour. Green attitudes only predict advocacy in the USA. Culture moderates the majority of the indirect effects examined. Research limitations/implications The model presents a novel approach to stimulate green advocacy and feedback behaviours and may aid firms in closing the “green gap” and co-create value with customers. Firms could profit from customers advocating the benefits of green purchasing to other customers and providing feedback on interventions required that will convince reluctant customers to make a purchase. Originality/value This study offers a multicultural perspective on the connection between a novel set of cognitive and emotional factors and green customer citizenship advocacy and feedback behaviours that may directly and indirectly influence green purchasing, value co-creation and closing of the “green gap”.

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Environmental awareness on bamboo product purchase intentions: do consumption values impact green consumption?

International Journal of Fashion Design Technology and Education ◽

10.1080/17543266.2012.758318 ◽

2013 ◽

Vol 6 (1) ◽

pp. 27-34 ◽

Cited By ~ 13

Author(s):

Jeong-Ju Yoo ◽

Lorynn Divita ◽

Hye-Young Kim

Keyword(s):

Environmental Awareness ◽

Purchase Intentions ◽

Green Consumption ◽

Consumption Values

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How Green Consumption Value Affects Green Consumer Behaviour: The Mediating Role of Consumer Attitudes Towards Sustainable Food Logistics Practices

Vision The Journal of Business Perspective ◽

10.1177/0972262920977986 ◽

2021 ◽

pp. 097226292097798

Author(s):

Subburaj Alagarsamy ◽

Sangeeta Mehrolia ◽

Sonia Mathew

Keyword(s):

Purchase Intention ◽

Consumer Behaviour ◽

Cognitive Theory ◽

Food Products ◽

Consumer Attitudes ◽

Sustainable Food ◽

Green Consumption ◽

Green Consumers ◽

Sustainable Logistics ◽

Consumption Values

The aim of the study is to identify the green consumption values and production patterns and understand how they impact consumer behaviour and purchase intention of green consumers, in particular, the environment-conscious youth in the city of Bangalore. The focus of the study is on the pre-purchase sustainable logistics of food products and how they impact behaviour and attitudes of green consumers. The theory of planned behaviour and social cognitive theory form the theoretical base for the current research. An online survey was conducted among 284 participants in and around the scope area. Confirmatory factor analysis and structural equation modelling were used to test the hypotheses. The results showed that green consumption values and consumer attitudes towards sustainable food logistics either directly or indirectly influence green purchase intention and environmentally conscious behaviour towards food products. The main contribution of this study is the identification of new multidimensional constructs which can be used to measure green consumer attitude in terms of sustainable food logistics practices in the Indian context. These findings will empower managers and future researchers to understand how sustainable food logistics practices can create green consumer attitudes. They will also assist food production companies to identify possible opportunities, developments and other benefits they can derive from following sustainable food logistics practices.

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