Resting EEG Asymmetry Markers of Multiple Facets of the Behavioral Approach System: A LORETA Analysis

Previously published models of frontal activity linked high relative left frontal activity to the behavioral approach system (BAS) and impulsivity. Additionally, these models did not account for BAS facets encompassing the anticipation of reward, i.e., goal-driven persistence (BAS–GDP) and reward interest (BAS–RI), from those that deal with the actual hedonic experience of reward, i.e., reward reactivity (BAS–RR) and impulsivity (BAS–I). Using resting electroencephalographic (EEG) recordings, the source localization (LORETA) method allowed us to calculate the hemispheric asymmetry of the current density within the alpha band (7.5–13 Hz) in ten regions of interest. Compared to low BAS subtrait scorers, high BAS subtrait scorers (except for BAS–I) were correlated with greater relative left-sided activity in the superior frontal gyrus (BA10). Further, an isolated effective coherence (iCOH) analysis of the beta activity (21 Hz) disclosed that high impulsive scorers as compared to low impulsive ones had higher connectivity between the superior frontal gyrus and middle temporal gyrus, which was not compensated for by enhanced inhibitory alpha (11 Hz) connectivity between these regions. For the beta frequency, we also found in highly impulsive individuals that (i) both left and right middle temporal lobes directly influenced the activity of the left and right superior frontal lobes, and (ii) a clear decoupling between left and right superior frontal lobes. These findings could indicate reduced control by the supervisory system in more impulsive individuals.

Effect of Green Consumption Value on Consumption Intention in a Pro-Environmental Setting: The Mediating Role of Approach and Avoidance Motivation

Based on the theory of consumer values, this study aimed to examine the relationship between green consumption values and pro-environmental consumption intention by establishing a “value-motivation-intention” model and to check the moderation effect of green involvement. In total, 741 shoppers were recruited. Data analyses showed that (a) green consumption values positively influenced pro-environmental consumption intention; (b) the behavioral approach system positively influenced pro-environmental consumption intention, but the behavioral inhibition system did not; (c) the behavioral approach system positively mediated the relationship between green consumption values and pro-environmental consumption intention; and (d) green involvement positively moderated the relationship between green consumption values and pro-environmental consumption intention.

Relations Between the Behavioral Approach System (BAS) and Self-Reported Life History Traits

The behavioral approach system (BAS) has been shown to be important in everyday life. However, its putative evolutionary origins have not been extensively studied. The purpose of this study was to explore relationships between BAS processes and life history strategies, or lifestyles, within life history theory. The BAS scales were assessed by the Reinforcement Sensitivity Theory of Personality Questionnaire (RST-PQ) and Sensitivity to Punishment and Sensitivity to Reward Questionnaire (SPSRQ-20), while lifestyles were measured by the Mini-K. Data from 457 participants (173 males) were analyzed by structural equation modelling, followed by set correlation to examine personality and Mini-K relationships. The structural model showed that RST-PQ Reward Interest, Goal-Drive Persistence and Reward Reactivity correlated with a slow lifestyle, while RST-PQ Impulsivity and (SPSRQ) Sensitivity to Reward (SR) did not correlate with the Mini-K. However, set correlation analysis revealed that SR correlated negatively with the Mini-K subscale Experience in romantic relationship and highlighted the importance of Insight, planning, and control in explaining the role of the BAS within slow lifestyle strategy. The findings are discussed in terms of possible evolutionary origins of the BAS.

Motivational Differences in Seeking Out Evaluative Categorization Information

Previous research shows that people draw finer evaluative distinctions when rating liked versus disliked objects (e.g., wanting a 5-point scale to evaluate liked cuisines and a 3-point scale to rate disliked cuisines). Known as the preference-categorization effect, this pattern may exist not only in how individuals form evaluative distinctions but also in how individuals seek out evaluative information. The current research presents three experiments that examine motivational differences in evaluative information seeking (rating scales and attributes). Experiment 1 found that freedom of choice (the ability to avoid undesirable stimuli) and sensitivity to punishment (as measured by the Behavior Inhibition System/Behavioral Approach System [BIS/BAS] scale) influenced preferences for desirable and undesirable evaluative information in a health-related decision. Experiment 2 examined choice optimization, finding that maximizers prefer finer evaluative information for both liked and disliked options in a consumer task. Experiment 3 found that this pattern generalizes to another type of evaluative categorization, attributes.