scholarly journals Using a randomised experiment to test the causal effect of service quality on visitor satisfaction and loyalty in a remote national park

2015 ◽  
Vol 50 ◽  
pp. 172-183 ◽  
Author(s):  
Kate Rodger ◽  
Ross H. Taplin ◽  
Susan A. Moore
Koedoe ◽  
2014 ◽  
Vol 56 (2) ◽  
Author(s):  
Mark Roberts ◽  
Kevin Mearns ◽  
Victoria Edwards

In the face of growing pressure placed on the natural environment, the study on which this article is based considered the effectiveness of interpretive provision in mitigating the harmful effects of tourism on the environment. The aim of this research was to determine whether guided or non-guided interpretation is most effective in reaching the stated goals of interpretation. The four key goals of interpretation, namely visitor satisfaction, knowledge gain, attitude change and modification of behaviour intent, were used in the assessment of the relative effectiveness of guided and non-guided interpretation in the Kruger National Park, South Africa. Through comparing responses to questionnaires from post-visit samples and observing both guided and non-guided interpretation, the research found that guided interpretation was only marginally more effective in reaching the four key goals of interpretation than the non-guided interpretive media. Guided interpretation was found to be more effective in terms of visitor satisfaction, whilst guided and non-guided interpretation had only marginal differences in effectiveness in relation to knowledge gain, attitude change and intent to modify behaviour.Conservation implications: The necessity of implementing an appropriate interpretation programme within protected areas cannot be overemphasised. The interpretation programme should be designed to include elements of both guided and non-guided interpretation in order to achieve a predetermined goal. The effectiveness of the programme should be evaluated periodically and amended where appropriate.


2019 ◽  
Vol 3 (2) ◽  
pp. 149
Author(s):  
Firman Hidayat ◽  
Nur Asnawi

<p>The success of a government intention is to the satisfaction of the community about the service provided by the intense, the quality of service, satisfaction, and validity are important aspects that must be considered so that government institutions can be considered successful in serving the community. The purpose of this study was to determine the direct effect of service quality on visitor satisfaction and visitor loyalty and the influence of visitor satisfaction on visitor loyalty and the influence of service quality on visitor loyalty through visitor satisfaction. From this background this research was carried out with the title "The Effect of Service Quality on Visitor Loyalty Through Visitor Satisfaction. (Study at Banyuwangi Public Service Mall, East Java) ".</p><p>This study uses a quantitative approach, the sample in this study was 181 respondents. Data collection with questionnaires, interviews, and documentation. The data analysis technique used in this study is Partial Least Square (PLS).</p><p>From the results of the study showed that there is a direct effect of service quality on visitor satisfaction and visitor loyalty, there is a direct influence of visitor satisfaction on visitor loyalty and there is an indirect effect of service quality on visitor loyalty through visitor satisfaction at the Banyuwangi public service mall.</p><p>Keywords: <em>Service Quality, Visitor Satisfaction, Visitor Loyalty</em></p>


2021 ◽  
Vol 13 (2) ◽  
pp. 33
Author(s):  
B.O.Y. Marpaung ◽  
Felicia Tania

Tourist destination image is formed through tourists&#39; perception, which is significantly influenced by interrelated factors related to tourists and the tourist destination itself, i.e., travel motivation, service quality, and tourist satisfaction. The object of this research is the Parapat city in Simalungun Regency North Sumatra Province of Indonesia. Parapat in Simalungun Regency, as a high potential tourist destination in North Sumatera Province of Indonesia, must be able to create a positive image to increase the number of tourist visits. The purpose of this study is to analyze the direct and indirect influence of tourists&rsquo; motivation to travel, service quality, and tourist satisfaction towards the image of Parapat. This study suggests a tourist development strategy through the formation of Parapat positive destination image from tourist&rsquo;s perspective, hence will provide benefits for Parapat tourism stakeholders in developing and managing tourist destinations by improving the quality of existing functional aspects.


2019 ◽  
Vol 44 (2) ◽  
pp. 178-189 ◽  
Author(s):  
Yaw Boakye Agyeman ◽  
Osei Kwame Aboagye ◽  
Enoch Ashie

2000 ◽  
Vol 6 (2) ◽  
pp. 117-121 ◽  
Author(s):  
J. Carlsen

The issue of service quality and standards has become increasingly prominent in events tourism, yet professional standards remain difficult to implement at the event operational level. O'Neill, Getz, and Carlsen (1999) found that there is a nexus between service quality at events and visitor satisfaction, which has implications for repeat visitation and therefore viability of recurrent events. The management of service quality at events is a difficult task, due to the temporary and intangible nature of the event experience for visitors and the reliance on volunteers and subcontractors by event managers.


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